The Course Catalog includes course descriptions of all courses offered by F. W. Olin Graduate School of Business. For descriptions of the courses offered in the current or upcoming semesters, please see our Course Listing

Entrepreneurship

EPS7534 - FRANCHISING, LICENSING & DISTRIBUTORSHIP COLLABORATIVE BUSINESS MODELS

FRANCHISING, LICENSING & DISTRIBUTORSHIP COLLABORATIVE BUSINESS MODELS

EPS7534 FRANCHISING, LICENSING & DISTRIBUTORSHIP COLLABORATIVE BUSINESS MODELS
1.5 Elective Credits


If you have taken and passed EPS7571, you cannot register for EPS7534, as these two courses are equivalent

This course focuses on the process, challenges and opportunities in franchising, which is a $2T part of the U.S. economy and a multi-trillion dollar market worldwide. _Franchising_ is a very specific term referring to a business that licenses its brand, operating model and provides support to franchisees who pay a number of fees and then invest their own capital to build the corporate brand. The course is practical in approach and touches on a large number of issues in seven weeks. Previous exposure to franchising, M&A or small business is not assumed.

Prerequisites: EPS7200 or EPS7800

1.5 credits

EPS7538 - JAPAN: INSTITUTIONS AND ENTPRENEURSHIP

JAPAN: INSTITUTIONS AND ENTPRENEURSHIP

EPS 7538 JAPAN: INSTITUTIONS AND ENTREPRENEURSHIP
3 Elective Abroad Credits


Program fee is paid to Glavin Office - program fee includes: accommodations, breakfast, ground transportation, program planned meals and cultural excursions. Not included: tuition, international flight, single supplement (fee: $1,100 - NOTE: limited singles available, additional singles may be available at a higher rate), visa costs, additional meals and personal expenses.


This course is built on two major themes:


1. Institutions - Business and Society
Provide students a chance to experience, and have an in-depth look at Japanese business and society - how institutions (i.e., formal and informal rules of the game) shape/govern business and society.
2. Entrepreneurship and Opportunity
Encourage students to practice Entrepreneurial Thought and Action (ET&A) within the institutional (e.g., social, political, cultural) environment in Japan.
The entire course is designed on the concept of interactive learning through site visits (e.g., company visits including offices and manufacturing facilities, guest speakers), cultural-experience mini projects, and individual/group research.

3 credits

EPS7539 - FUTURE TRENDS IN EPS VENTURES

FUTURE TRENDS IN EPS VENTURES

EPS7539 FUTURE TRENDS IN ENTREPRENEURIAL VENTURES
3 Credits


Changing industry and market forces create scalable, emergent markets for new ventures. Entrepreneurs and Corporate Innovators who can grasp future trends have a distinct advantage in being able to focus their efforts where opportunities and markets converge. In this course, we will scan the future in Three Areas (Business and Economic, Technology, and Organization) that are further expanded into twelve dimensions. The goal of this course is to create an understanding of how to develop entrepreneurial and innovative vision and action in order to scan, identify, and test future customer needs; design products and services to meet those needs; and build support from the entrepreneurial eco-system including investors and business partners. Students will develop an understanding of the future that applies to her/his own innovation leadership vision; identify Key Future Factors that allow innovative leaders to address customer needs currently unmet; and develop an action approach to scale an opportunity with an assessment of future trends and markets.

3 credits

EPS7543 - TECH, ENTREPRENEURSHIP AND DESIGN SWEDEN

TECH, ENTREPRENEURSHIP AND DESIGN SWEDEN

EPS7543 TECHNOLOGY, ENTREPRENEURSHIP AND DESIGN IN SWEDEN
3 Elective Abroad Credits


Program Fee is paid to Glavin Office - program fee includes: accommodations, breakfast, ground transportation, program planned meals and cultural excursions. Not included: tuition, international flight, single supplement (optional - TBD), visa costs, additional meals and personal expenses.
Entrepreneurial leaders excel in acting with limited information, maximizing outputs from limited resources, and managing uncertainty in dynamic conditions. In this course, students will have the opportunity to apply their classroom knowledge and past professional experiences to practice these facets of entrepreneurial leadership in Stockholm, Sweden. The course centers on a Design Challenge - an intense, one-week exercise that invites students to tackle a relevant problem for the Swedish government and local businesses while visiting leading Swedish companies and cultural attractions.


Stockholm is a vibrant and cosmopolitan city of 1 million residents who live on an archipelago of 14 islands. The city serves as the economic, cultural, and social hub of Sweden. It is home to many leading companies familiar to people worldwide for their innovatively designed products and services such as Ericsson, H&M, IKEA, Skype, and Spotify. It is also on the forefront for producing social innovations that address the wicked problems of our times.
The Technology, Entrepreneurship, and Design (TED) in Sweden course overlaps with an innovation management course offered at the Stockholm School of Economics (SSE). Babson students will work with SSE students during the week in Stockholm. SSE students will serve as informal hosts to the Babson students and introduce them to the social and cultural fabric of Stockholm in ways that provide deeper engagement than most week-long visits.

The course is designed for students who have a strong interest in entrepreneurship, innovation, technology, or design and wish to participate in a dynamic cross-cultural learning experience.
This class can be applied to the Entrepreneurship concentration. This class can be applied to the Entrepreneurship concentration.

3 credits

EPS7545 - BUYING A SMALL BUSINESS

BUYING A SMALL BUSINESS

EPS7545 THE ENTREPRENEURIAL EXTENSION: BUYING A SMALL BUSINESS

1.5 Credits

This course will delve deeply into the challenges, process, and risks of buying a small business. Students will explore the intricacies of planning, evaluating and negotiating to buy a small business from a family-controlled or privately-owned enterprise. All aspects of financing and equity structure alternatives plus the industry peculiarities of acquiring a small business will be explored via cases, discussion, and an individual research paper.

This course is geared specifically to buying a small business and links with EPS7530 (M&A for Entrepreneurs) which focuses on a broad understanding of middle-market company M&A and is geared to students looking to buy a business in the future or students entering the corporate or advisory world.

Prerequisites: None

**It is recommended that students also take EPS7530 (M&A for Entrepreneurs) in order to develop a deep understanding of the M&A process**

1.5 credits

EPS7546 - BUYING A SMALL BUSINESS: THE SEARCH EXP

BUYING A SMALL BUSINESS: THE SEARCH EXP

EPS7546 BUYING A SMALL BUSINESS: THE SEARCH EXPERIENCE

1.5 Credits

This course compliments EPS 7545 (Buying a Small Business) and EPS 7530 (M&A for Entrepreneurs) by allowing students interested in buying a business the opportunity to conduct a live search under the supervision of their Professor. Enrollment in or successful completion of either of the courses listed above is a prerequisite for this course.

The latter stage of the MBA program is an excellent time to conduct a business search. Students can learn from their experiences, share lessons with fellow students and actually find a serious business acquisition opportunity within a three-month semester.

The course will include group seminars and private sessions with the Professor for planning and review of the individual search plan. Students are expected to spend 30-40 hours during the semester conducting a serious search.

Group seminars will cover the following areas:
- Self Assessment
- Definition of the Search Objectives
- Preparation of a Business Plan for the Search
- Preparation of a Communications and Target Plan
- Opportunity Risk and Opportunity Process
- Strategies for Information, Due Diligence & Negotiations
- Keeping the Deal Alive
- The Closing Process

Prerequisites: Students who enroll in this course must be currently enrolled in EPS7530 or EPS7545 or have completed one of these courses in a prior semester AND also have completed EPS7200 or equivalent core

1.5 credits

EPS7553 - On Becoming Entrepreneurial: Context-based Entrepreneurial Action

On Becoming Entrepreneurial: Context-based Entrepreneurial Action

EPS7553 ON BECOMING ENTREPRENEURIAL: CONTEXT-BASED ENTREPRENEURIAL ACTION
3 Elective Credits


This course drives students to uncover, develop, and put into practice Entrepreneurial Thought & Action (ET&A) regardless of the type of organization they are in. The tenets of the course are applicable in all organization but there is an emphasis on becoming and being entrepreneurial inside a large existing organization. Students will assess and develop their own entrepreneurial skills and learn how to apply them in their particular organizational setting (corporate, non-profit, government, etc.). The focus is on how to apply the concepts of ET&A and other frameworks in order to affect entrepreneurial outcomes in any organizational setting. Students will benchmark from existing research within Fortune 500 companies, popular press books, case studies, mini-cases, videos, experiential exercises, business press articles, and other relevant material.

Prerequisites: None

3 credits

EPS7556 - FOUNDATIONS OF FAMILY ENTREPRENEURSHIP

FOUNDATIONS OF FAMILY ENTREPRENEURSHIP

EPS7556 FOUNDATIONS OF FAMILY ENTREPRENEURSHIP

3 Credits

This course provided a broad overview of topics that are relevant to understanding the nature and dynamics of entrepreneurial families. The course will cover such topics as; defining family entrepreneurship versus family business, identifying the pervasiveness of family entrepreneurship and its economic and social contributions, governance and succession in entrepreneurial families, the management of change and transgenerational value creation, conflict management, and the development and allocation of financial and human assets.

Prerequisites: None

3 credits

EPS7574 - CUSTOMER CENTRIC MARKETING CAMPAIGN DESIGN FOR ENTREPRENEURS

CUSTOMER CENTRIC MARKETING CAMPAIGN DESIGN FOR ENTREPRENEURS

EPS7574 CUSTOMER-CENTRIC MARKETING CAMPAIGN DESIGN FOR ENTREPRENEURS
(FORMERLY MARKETING FOR ENTREPRENEURS: FIELD PROJECTS)

3 Credits

In this hands-on entrepreneurial marketing course, students will gain practical experience by creating and launching a customer-centric, multichannel marketing campaign for their own business or for an entrepreneurial organization seeking marketing support. The course focuses on the role of entrepreneurial marketing in the value creation process leading to sustainable methods of acquiring, retaining and communicating with customers. Students will learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. They will also evaluate and measure the success of their own and their peers' campaigns, in real time.

The first half of the course focuses on actively listening to, defining, discovering and responding to
evolving consumer needs. Students will then use this knowledge to develop and launch a campaign that engages consumers and creates traction using a variety of marketing channels that align with customer behaviors, interests and attitudes. These campaigns might range from an integrated social media/web-based program to a sales outreach initiative. In addition to running the campaign, students will measure impact and traction of the customer acquisition tactics that they deploy during the entrepreneurially focused course, both online and offline, inbound and outbound. The success of these tactics will be measured based on key performance indicators, defined metrics and milestones established by the students prior to the launch of their campaign. They will also develop and incorporate original content that directly addresses consumer needs and engages them to act.

Throughout the course, students will:
- Deploy appropriate customer discovery tools to identify customer and market needs, problems and entrepreneurial opportunities
- Define customer profiles and create personas to align customer outreach methods and messaging with identified behaviors, interests and attitudes
- Respond to evolving unmet customer needs using personal, digital, social and mobile spheres
- Develop, manage and measure the success of a multi-tiered, marketing campaign that creates
traction and engagement for entrepreneurial organizations
- Develop content that directly addresses consumer needs and creates brand engagement
- Analyze various market opportunities and assess risks with the focus on meeting customer needs
- Develop key performance indicators (KPIs), metrics and milestones for their campaign and evaluate their success and their fellow peers' success based on achieving these metrics
- Effectively allocate limited resources and budgets across diverse marketing channels

Prerequisites: EPS7200

3 credits

EPS7575 - VENTURE GROWTH STRATEGIES

VENTURE GROWTH STRATEGIES

EPS7575 VENTURE GROWTH STRATEGIES
3 Elective Credits


The course focuses on the opportunities and challenges involved in the management of growth in entrepreneurial settings, either in an individual company or as part of a larger corporation. Growth is the ultimate resource constrainer, stretching all systems in a company to the limit and often beyond. Consequently, this course will emphasize management _at the limit_ of what students may have already learned in other functional courses. It will provide students with a series of frameworks, analytical skills and techniques, and decision-making tools that can be used in growing entrepreneurial businesses.

The course relies on non-traditional, experiential learning methods in addition to the usual case-based method. While some classroom meetings will include case discussions involving growth-related issues, other classroom meetings will involve computer-based simulation exercises which are used by leading companies worldwide as an innovative training tool because of the rich experience it provides to participants. Guest speakers will provide further insight into the opportunities and challenges of growth.

The course is particularly useful to students who have interests in one or more of the following areas: (1) growing their own entrepreneurial companies, (2) managing the growth of existing companies in an entrepreneurial fashion by emphasizing innovation and opportunity capture in a dynamic environment, and/or (3) helping companies manage their growth through consulting assignments.

This course is typically offered in the following semester: Spring


Prerequisites: None

3 credits

EPS7578 - RAISING MONEY-VC AND PRIVATE EQUITY

RAISING MONEY-VC AND PRIVATE EQUITY

EPS7578: Raising Money-Venture Capital and Private Equity

3 credits

By the end of this course, students will be able:

1. To identify different types of private investors

2. To understand into what types of businesses and at what stages different equity investors invest

3. To learn and understand how private investors make their decisions

4. To understand and negotiate detailed term sheets typical of venture capital and private equity deals

5. To be aware of the full investment cycle and how that impacts entrepreneurs

This class concentrates on developing knowledge of the private investor markets: focusing primarily on early-stage venture capital investing (both venture capital funds and angel investors) and later stage private equity investing (buyout funds). We will examine the evolution of private investing and the development of alternative asset classes. Most of the class is taught from the entrepreneur's perspective, but we will learn the dynamics of establishing and operating an institutional VC or private equity fund. A key to successfully raising money from private investors is to understand THEIR business model and structural dynamics. Course materials provide future entrepreneurs with a detailed understanding of how private investors analyze, think and behave so that the entrepreneurs can understand the founding, fund raising and strategic assessment process of the investing entities.

The course will be taught in a BLENDED format, comprised of readings, lectures, case discussions as well as outside guest speakers (both entrepreneurs and investors). There will be weekly asynchronous assignments, two full days of face-to-face instruction and optional weekly synchronous online sessions.



Prerequisite: NONE

This course is typically offered in the following semester: Spring

3 credits

EPS7580 - INDEPENDENT RESEARCH

INDEPENDENT RESEARCH

EPS7580 INDEPENDENT RESEARCH

1.5-3 Credits

Independent research is available for all academic divisions. Registration is manual for students through Graduate Programs and Office of Graduate Academic Services.

Independent Research provides an opportunity to conduct in-depth research in areas of a student,s own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and Graduate Academic Services. Please note that a student is responsible for recruiting a faculty advisor through the student,s own initiative and obtain the advisor,s prior consent/commitment before applying for an independent research project. The research project normally carries 1.5 or 3 credits.


For more information and a proposal outline please visit: http://www.babson.edu/Academics/graduate/mba/Pages/independent-research.aspx

3 credits

EPS7800 - ENTREPRENEURSHIP

ENTREPRENEURSHIP

EPS7800 ENTREPRENEURSHIP
2 Credits

(Core MBA)

If you have taken and passed EPS7200, you cannot register for EPS7800, as these two courses are equivalent

Through the Entrepreneurship components of the course, you will explore and practice the concepts of creativity, innovation, and entrepreneurship, and how these three concepts come together to create the future. You will examine the importance of creativity in this process, and how it fosters an innovative and entrepreneurial approach to identifying, solving and acting on management challenges. You will build an ET&A toolkit to create and evaluate entrepreneurial opportunities, marshal resources, and form teams driven by creativity, leadership, and smart action. You will explore questions about value exploration and value appropriation - for yourself and for others in society. In sum, this course is a journey through the fuzzy front-end of early-stage entrepreneurial activity. This course is not intended to be a complete overview of entrepreneurship. It makes no effort to deal with all the complex issues of entrepreneurial practice. Topics such as managing growth, franchising, entrepreneurial finance, corporate entrepreneurship, family entrepreneurship, or buying businesses are not covered in the course. Other courses offered during your MBA program go into greater depth in many of these issues. This course is an immersion experience for finding, creating, and evaluating early-stage opportunities for value creation. It also expands your horizons about how to determine what is valuable not only for yourself, but for others across people, organizations, and society in new and creative ways.

2 credits

EPS8573 - EIT: REFINEMENT

EIT: REFINEMENT

EPS 8573: Entrepreneurship Intensity Track (EIT)

Regular Speaker: Craig Benson

****THIS COURSE REQUIRES ACCEPTANCE INTO THE EIT PROGRAM. Registration is
Manual for students who have been accepted into the program*****************


Students selected for the EIT: Entrepreneurship Intensity Track course will engage in an academically rigorous and reality-based curriculum that includes both classroom and outside class activity. Students will also work with an outside mentor. EIT is focused on developing and enhancing the student's knowledge and experience in order to maximize their prospects for starting a successful business soon after completing their MBA program. The course combines readings, discussions, lectures, conceptual tools, and guest speakers, all with an emphasis on the practical steps that students need to take to get their business up and running and keep it that way. Students should be those who can stand on their own and have the will to make it happen in a challenging environment. While EIT is focused on developing and enhancing a student's knowledge and experience, students should keep in mind that the business they are developing is theirs and its success is completely dependent on what they make of it.

Prerequisite: Completion of one of the following courses: EPS7500 or EPS7530 or EPS7545 or EPS7546

This course is typically offered in the following semester: Spring

3 credits

EPS9507 - FOOD ENTREPRENEURSHIP

FOOD ENTREPRENEURSHIP

EPS9507 FOOD ENTREPRENEURSHIP
1.5 Intensive Elective Credits


Over the last five years, the global food industry has been both expanding and reorganizing rapidly. Once fringe products are migrating to the middle as alternative food goes mainstream. Without question, consumers are driving industry change with major print, television and online media contributing to greater consumer awareness of the industry and how their individual and familial food decisions serve to shape it.

Understanding U.S. food-industry dynamics is crucial to food entrepreneurship, regardless of one's home market, because foreign markets and multinationals see the U.S. as setting the future of food. Players globally are watching the U.S. for indicators of new food trends, products and business models.

While barriers to entry in the food industry are relatively low, the hurdles ahead for new farmers, food makers, distributors, and retailers are substantial. Food incubators and accelerators have ballooned as a new "food entrepreneur services" (my term) segment follows the proliferation of new entrants and significant dollars have begun migrating to them from the tech sector. However, be they corporate or independent, food incubators and accelerators are startups themselves. All are young, and the field is fragmented and confusing.

This highly experiential intensive MBA elective 'Food Entrepreneurship' will focus on the anatomy of the food entrepreneur's journey from initial idea and course-setting through meaningful survey of market landscapes into relevant management and supply chain activities. Course materials and assigned readings are drawn from five years of firsthand research in the field. Guest experts and entrepreneurs visiting class will help us to dig deeper into particular questions and dynamics.

Focus will include both internal and external reflection and navigation of challenge and opportunity sets. This course is applicable to students who already have a business idea or venture in development as well as to students who are simply curious about the food industry as a potential career sector. For students in building mode, this course will accelerate their networks and understanding of market forces and future trends, and illuminate their next smart action steps. For students in exploration mode, this course will arm them with the right questions and frameworks to learn efficiently from and with industry experts and current entrepreneurs.

We will practice the Babson method of Entrepreneurial Thought & Action (ET&A) extensively in the classroom: in our engagements with industry experts exploring traditional and emergent models for doing business; during in-class exercises borrowing from Food Sol's signature model of the Quick Service Incubator; and in the final team deliverable of a business recommendation presentation.

Students enrolled in this course will accomplish the following objectives:
-Acquire a nuanced understanding of the current state of the food industry, its component parts, and the food system surrounding it
-Interact with field experts on food trends, market dynamics and the food system (including adjacent sector opportunities)
-Rapidly problem-solve in service to a local food business (representatives from each business will be present in class to engage with the students on their feedback and ideas)
-Sense market opportunities and inflection points, and identify territory for smart collaborations

As an intensive elective, we will not be able to address every paradigm in the global food industry. This course will elucidate the landscape and system frameworks, and a lengthy reading list and online resources will help students to organize the field of content and resources. Topics such as the history of food, food product marketing, finance, industry mergers and acquisitions, and food science will not be covered, beyond anecdotally. The intent is an immersive experience into the food industry for the purposes of identifying, creating or furthering opportunities within it.

1.5 credits