EPS7534 - FRANCHISING, LICENSING & DISTRIBUTORSHIP
FRANCHISING, LICENSING & DISTRIBUTORSHIP
EPS7534 Franchising, Licensing & Distributorship Collaborative Business Models
1.5 credit elective
(If you have previously taken EPS7571 you may not take this course)
Course description: This course focuses on the process, challenges and opportunities in franchising, which is a $2T part of the U.S. economy and a multi-trillion dollar market worldwide. "Franchising" is a very specific term referring to a business that licenses its brand, operating model and provides support to franchisees who pay a number of fees and then invest their own capital to build the corporate brand. The course is practical in approach and touches on a large number of issues in seven weeks. Previous exposure to franchising, M&A or small business is not assumed.
Prerequisite: EPS7200 or EPS7800
EPS7538 - JAPAN: INSTITUTIONS AND ENTPRENEURSHIP
JAPAN: INSTITUTIONS AND ENTPRENEURSHIP
EPS 7538 Japan: Institutions and Entrepreneurship
3 elective credits (elective abroad)
Program fee is paid to Glavin Office program fee includes: accommodations, breakfast, ground transportation, program planned meals and cultural excursions. Not included: tuition, international flight, single supplement (fee: $1,100 - NOTE: limited singles available, additional singles may be available at a higher rate), visa costs, additional meals and personal expenses.
This course is built on two major themes:
1. Institutions Business and Society
Provide students a chance to experience, and have an in-depth look at Japanese business and society how institutions (i.e., formal and informal rules of the game) shape/govern business and society.
2. Entrepreneurship and Opportunity
Encourage students to practice Entrepreneurial Thought and Action (ET&A) within the institutional (e.g., social, political, cultural) environment in Japan.
The entire course is designed on the concept of interactive learning through site visits (e.g., company visits including offices and manufacturing facilities, guest speakers), cultural-experience mini projects, and individual/group research.
EPS7539 - FUTURE TRENDS IN EPS VENTURES
FUTURE TRENDS IN EPS VENTURES
EPS7539 Future Trends in Entrepreneurial Ventures
3 credits (100% online)
Changing industry and market forces create scalable, emergent markets for new ventures. Entrepreneurs and Corporate Innovators who can grasp future trends have a distinct advantage in being able to focus their efforts where opportunities and markets converge. In this course, we will scan the future in Three Areas (Business and Economic, Technology, and Organization) that are further expanded into twelve dimensions. The goal of this course is to create an understanding of how to develop entrepreneurial and innovative vision and action in order to scan, identify, and test future customer needs; design products and services to meet those needs; and build support from the entrepreneurial eco-system including investors and business partners. Students will develop an understanding of the future that applies to her/his own innovation leadership vision; identify Key Future Factors that allow innovative leaders to address customer needs currently unmet; and develop an action approach to scale an opportunity with an assessment of future trends and markets.
EPS7543 - TECH, ENTREPRENEURSHIP AND DESIGN SWEDEN
TECH, ENTREPRENEURSHIP AND DESIGN SWEDEN
EPS 7543 Technology, Entrepreneurship and Design in Sweden
3 elective credits (elective abroad)
Program Fee is paid to Glavin Office program fee includes: accommodations, breakfast, ground transportation, program planned meals and cultural excursions. Not included: tuition, international flight, single supplement (optional - TBD), visa costs, additional meals and personal expenses.
Entrepreneurial leaders excel in acting with limited information, maximizing outputs from limited resources, and managing uncertainty in dynamic conditions. In this course, students will have the opportunity to apply their classroom knowledge and past professional experiences to practice these facets of entrepreneurial leadership in Stockholm, Sweden. The course centers on a Design Challenge - an intense, one-week exercise that invites students to tackle a relevant problem for the Swedish government and local businesses while visiting leading Swedish companies and cultural attractions.
Stockholm is a vibrant and cosmopolitan city of 1 million residents who live on an archipelago of 14 islands. The city serves as the economic, cultural, and social hub of Sweden. It is home to many leading companies familiar to people worldwide for their innovatively designed products and services such as Ericsson, H&M, IKEA, Skype, and Spotify. It is also on the forefront for producing social innovations that address the wicked problems of our times.
The Technology, Entrepreneurship, and Design (TED) in Sweden course overlaps with an innovation management course offered at the Stockholm School of Economics (SSE). Babson students will work with SSE students during the week in Stockholm. SSE students will serve as informal hosts to the Babson students and introduce them to the social and cultural fabric of Stockholm in ways that provide deeper engagement than most week-long visits.
The course is designed for students who have a strong interest in entrepreneurship, innovation, technology, or design and wish to participate in a dynamic cross-cultural learning experience.
This class can be applied to the Entrepreneurship concentration. This class can be applied to the Entrepreneurship concentration.
EPS7545 - BUYING A SMALL BUSINESS
BUYING A SMALL BUSINESS
The Entrepreneurial Extension: Buying a Small Business
This course will delve deeply into the challenges, process, and risks of buying a small business. Students will explore the intricacies of planning, evaluating and negotiating to buy a small business from a family-controlled or privately-owned enterprise. All aspects of financing and equity structure alternatives plus the industry peculiarities of acquiring a small business will be explored via cases, discussion, and an individual research paper.
This course is geared specifically to buying a small business and links with EPS7530 (M&A for Entrepreneurs) which focuses on a broad understanding of middle-market company M&A and is geared to students looking to buy a business in the future or students entering the corporate or advisory world.
No prerequisites are necessary for this course. It is recommended that students also take EPS7530 (M&A for Entrepreneurs) in order to develop a deep understanding of the M&A process.
EPS7546 - BUYING A SMALL BUSINESS: THE SEARCH EXP
BUYING A SMALL BUSINESS: THE SEARCH EXP
Buying a Small Business: The Search Experience
This course compliments EPS 7545 (Buying a Small Business) and EPS 7530 (M&A for Entrepreneurs) by allowing students interested in buying a business the opportunity to conduct a live search under the supervision of their Professor. Enrollment in or successful completion of either of the courses listed above is a prerequisite for this course.
The latter stage of the MBA program is an excellent time to conduct a business search. Students can learn from their experiences, share lessons with fellow students and actually find a serious business acquisition opportunity within a three-month semester.
The course will include group seminars and private sessions with the Professor for planning and review of the individual search plan. Students are expected to spend 30-40 hours during the semester conducting a serious search.
Group seminars will cover the following areas:
- Self Assessment
- Definition of the Search Objectives
- Preparation of a Business Plan for the Search
- Preparation of a Communications and Target Plan
- Opportunity Risk and Opportunity Process
- Strategies for Information, Due Diligence & Negotiations
- Keeping the Deal Alive
- The Closing Process
Prerequisite: Students who enroll in this course must be currently enrolled in EPS7530 or EPS7545 or have completed one of these courses in a prior semester AND also have completed
Blended Learning MBA: (ECN7201 and MIS7200)
One Year: EPS7200
Two Year: EPS7200
EPS7552 - ENTREPRENEURSHIP AND GIG ECONOMY
ENTREPRENEURSHIP AND GIG ECONOMY
The Gig Economy and the New Entrepreneurial Imperative
1.5 credit elective
Named by Forbes.com as one of The 10 Most Innovative Business School Classes in the country, this module introduces students to the entrepreneurial skills to navigate the "gig" economy of sequential jobs and temporary consulting work-and how to shape a work life where long-term full-time corporate jobs are increasingly obsolete. Students will develop the skills to develop an entrepreneurial career plan, create a personal brand and public identity, market their skills, and create engaged social and professional networks. Students will also evaluate case studies of new business models and successful companies built around a gig workforce, and analyze the competitive, structural and cost implications as well as the broader economic and societal implications.
EPS7553 - ON BECOMING ENTREP CONTEXT BASED EPS ACT
ON BECOMING ENTREP CONTEXT BASED EPS ACT
EPS7553: On Becoming Entrepreneurial: Context-based Entrepreneurial Action
3 elective credits
This course drives students to uncover, develop, and put into practice Entrepreneurial Thought & Action (ET&A) regardless of the type of organization they are in. The tenets of the course are applicable in all organization but there is an emphasis on becoming and being entrepreneurial inside a large existing organization. Students will assess and develop their own entrepreneurial skills and learn how to apply them in their particular organizational setting (corporate, non-profit, government, etc.). The focus is on how to apply the concepts of ET&A and other frameworks in order to affect entrepreneurial outcomes in any organizational setting. Students will benchmark from existing research within Fortune 500 companies, popular press books, case studies, mini-cases, videos, experiential exercises, business press articles, and other relevant material.
EPS7556 - FOUNDATIONS OF FAMILY ENTREPRENEURSHIP
FOUNDATIONS OF FAMILY ENTREPRENEURSHIP
EPS7556: Foundations of Family Entrepreneurship
Wholly online elective
This course provided a broad overview of topics that are relevant to understanding the nature and dynamics of entrepreneurial families. The course will cover such topics as; defining family entrepreneurship versus family business, identifying the pervasiveness of family entrepreneurship and its economic and social contributions, governance and succession in entrepreneurial families, the management of change and transgenerational value creation, conflict management, and the development and allocation of financial and human assets.
EPS7574 - CUST CENTRIC MARKETING CAMPAIGN DES EPS
CUST CENTRIC MARKETING CAMPAIGN DES EPS
EPS 7574 Customer-Centric Marketing Campaign Design for Entrepreneurs
(Previously EPS7574: Marketing for Entrepreneurs: Field Projects)
In this hands-on entrepreneurial marketing course, students will gain practical experience by creating and launching a customer-centric, multichannel marketing campaign for their own business or for an entrepreneurial organization seeking marketing support. The course focuses on the role of entrepreneurial marketing in the value creation process leading to sustainable methods of acquiring, retaining and communicating with customers. Students will learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. They will also evaluate and measure the success of their own and their peers campaigns, in real time.
The first half of the course focuses on actively listening to, defining, discovering and responding to
evolving consumer needs. Students will then use this knowledge to develop and launch a campaign that engages consumers and creates traction using a variety of marketing channels that align with customer behaviors, interests and attitudes. These campaigns might range from an integrated social media/webbased program to a sales outreach initiative. In addition to running the campaign, students will measure impact and traction of the customer acquisition tactics that they deploy during the entrepreneurially focused course, both online and offline, inbound and outbound. The success of these tactics will be measured based on key performance indicators, defined metrics and milestones established by the students prior to the launch of their campaign. They will also develop and incorporate original content that directly addresses consumer needs and engages them to act.
Throughout the course, students will:
- Deploy appropriate customer discovery tools to identify customer and market needs, problems and entrepreneurial opportunities
- Define customer profiles and create personas to align customer outreach methods and messaging with identified behaviors, interests and attitudes
- Respond to evolving unmet customer needs using personal, digital, social and mobile spheres
- Develop, manage and measure the success of a multi-tiered, marketing campaign that creates
traction and engagement for entrepreneurial organizations
- Develop content that directly addresses consumer needs and creates brand engagement
- Analyze various market opportunities and assess risks with the focus on meeting customer needs
- Develop key performance indicators (KPIs), metrics and milestones for their campaign and evaluate their success and their fellow peers success based on achieving these metrics
- Effectively allocate limited resources and budgets across diverse marketing channels
EPS7575 - VENTURE GROWTH STRATEGIES
VENTURE GROWTH STRATEGIES
EPS 7575: VENTURE GROWTH STRATEGIES
3 credit elective
The course focuses on the opportunities and challenges involved in the management of growth in entrepreneurial settings, either in an individual company or as part of a larger corporation. Growth is the ultimate resource constrainer, stretching all systems in a company to the limit and often beyond. Consequently, this course will emphasize management "at the limit" of what students may have already learned in other functional courses. It will provide students with a series of frameworks, analytical skills and techniques, and decision-making tools that can be used in growing entrepreneurial businesses.
The course relies on non-traditional, experiential learning methods in addition to the usual case-based method. While some classroom meetings will include case discussions involving growth-related issues, other classroom meetings will involve computer-based simulation exercises which are used by leading companies worldwide as an innovative training tool because of the rich experience it provides to participants. Guest speakers will provide further insight into the opportunities and challenges of growth.
The course is particularly useful to students who have interests in one or more of the following areas: (1) growing their own entrepreneurial companies, (2) managing the growth of existing companies in an entrepreneurial fashion by emphasizing innovation and opportunity capture in a dynamic environment, and/or (3) helping companies manage their growth through consulting assignments.
This course is typically offered in the following semester: Spring
EPS7580 - INDEPENDENT RESEARCH
******Independent research is available for all academic divisions. Registration is manual for students through Graduate Eform approved by a faculty and Office of Graduate Academic Services******
Independent Research provides an opportunity to conduct in-depth research in areas of a student's own specific interest. Students may undertake Independent Research for academic credit with the approval of a student-selected faculty advisor, the appropriate division chair, and Graduate Academic Services. Please note that a student is responsible for recruiting a faculty advisor through the student's own initiative and obtain the advisor's prior consent/commitment before applying for an independent research project.
Authorization for such a project requires submission of a formal proposal written in accordance with standards set forth by the Graduate Academic Services. The research project normally carries 1.5 or 3 credits.
EPS7800 - ENTREPRENEURSHIP
EPS 7800 Entrepreneurship
**If you have taken and passed EPS7200 you cannot register for EPS7800 as these two courses are equivalent**
Through the Entrepreneurship components of the course, you will explore and practice the concepts of creativity, innovation, and entrepreneurship, and how these three concepts come together to create the future. You will examine the importance of creativity in this process, and how it fosters an innovative and entrepreneurial approach to identifying, solving and acting on management challenges. You will build an ET&A toolkit to create and evaluate entrepreneurial opportunities, marshal resources, and form teams driven by creativity, leadership, and smart action. You will explore questions about value exploration and value appropriation - for yourself and for others in society. In sum, this course is a journey through the fuzzy front-end of early-stage entrepreneurial activity. This course is not intended to be a complete overview of entrepreneurship. It makes no effort to deal with all the complex issues of entrepreneurial practice. Topics such as managing growth, franchising, entrepreneurial finance, corporate entrepreneurship, family entrepreneurship, or buying businesses are not covered in the course. Other courses offered during your MBA program go into greater depth in many of these issues. This course is an immersion experience for finding, creating, and evaluating early-stage opportunities for value creation. It also expands your horizons about how to determine what is valuable now only for yourself, but for others across people, organizations, and society in new and creative ways.
EPS8510 - NEW TECHNOLOGY VENTURES INTENSITY TRACK
NEW TECHNOLOGY VENTURES INTENSITY TRACK
EPS8510: Creating New Technology Ventures
****THIS COURSE REQUIRES ACCEPTANCE INTO THE Tech Ventures Intensity Track (TVIT) PROGRAM. Registration is Manual for students who have been accepted into the program********
Students selected for Tech Ventures Intensity Track will take EPS8510 Creating New Technology Ventures in the Fall and EPS8511 Launching New Technology Ventures in the Spring along with 6 additional credits in either EPS or TOIM that help them move their technology business forward. Tech Ventures Intensity Track offers MBA students the opportunity to gain course credit for developing their tech startup while at Babson. This application-based intensity track includes elective courses in the MBA program that will help founders learn skills and processes necessary to run successful tech startups, and includes a lab experience in the Butler Launch Pad program at the Blank Center that is designed for focused work on accelerating their venture. Students who complete this program will develop skills to conceive, develop and launch technology-based ventures, including not only the necessary functional skills but also the entrepreneurial capabilities to use ET&A along their entire startup journey. For this intensity track, we hope that students will end the program at least with a working MVP and a plan to launch. Some ventures may be launched immediately after the program.
Students in the TVI Track will have access to focused technology mentorship, training, and an immersive, practical experience in creating and running a technology venture, as well as participation in a cohort of like-minded tech entrepreneurs with the common goal of developing high growth ventures. Students are expected to fully embrace the give and get model of the cohort and actively participate in meetings.
TVI requires an application process including an interview, and not all applicants will be accepted. Students will need to have a technology based new venture project already well past the Explore stage. This is a 1.5 credit Fall course + a 1.5 credit Spring course combined with a two semester co-curricular experience.
Pre-requisite courses: Successful completion and / or concurrent enrollment in at least 2 MBA electives related to running tech ventures (6 credits).
EPS8511 - NEW TECHNOLOGY VENTURES INTENSITY TRACK
NEW TECHNOLOGY VENTURES INTENSITY TRACK
EPS8511: Launching New Ventures
1.5 elective credits
****THIS COURSE REQUIRES ACCEPTANCE INTO THE TECH VENTURES INTENSITY TRACK (TVIT) PROGRAM. Registration is Manual for students who have been accepted into the program and have taken EPS8510********
The Launching New Tech Ventures course, as part of the Intensity Track, offers MBA students the opportunity to develop core competencies to conceive, develop and launch their technology-based ventures, including not only the necessary functional skills but also the entrepreneurial capabilities to use ET&A along their entire startup journey. This application-based intensity track includes elective courses in the MBA program that will help founders learn skills and processes necessary to run successful tech startups, and is followed by a lab experience in the Butler Launch Pad program that is designed for focused work on accelerating their venture.
Students in the TVI Track will have access to focused mentorship, training, and an immersive, practical experience in creating and running a technology venture, as well as participation in a cohort of like-minded tech entrepreneurs with the common goal of developing high growth ventures. Students are expected to fully embrace the give and get model of the cohort and actively participate in meetings.
Prerequisite: EPS8510 and 6 credits of any of the following: EPS7500 New Venture Creation 3 EPS7510 Entrepreneurial Finance 3 EPS7520 Managing Growing Businesses 3 EPS7530 M&A for Entrepreneurs 3 EPS7539 Future Trends in EPS Ventures 3 EPS7574 Customer Centric Marketing Campaign Design for Entrepreneurs 3 PS7200 Technology and Operations Management 3 MIS9530 Competing on Analytics 3 MOB9521 Innovation Processes 3 MOB9525 Leading Innovation: Gorillas, Chimps and Monkeys 3 MOB9526 #CX #UX #XD innovation 1.5 MOB Strategies for Innovation and Growth 3 MOB Managing Technological Innovation 3 MIS9550 Innovating with Wearables 1.5 MKT7542 Digital Marketing 3 MIS7565 Blockchain Ventures 1.5