Digital Experience Initiative

The Digital Experience Initiative (dXi) is a conduit for research, industry partnerships, and academic projects exploring digital experiences and associated business models.

Digital Experience

The seamless and personalized delivery of business value enabled by digital processes, products, and services stitched together to offer complete customer interactions and novel business models.


  • Conduct research focused on digital experience innovation and strategy
  • Partner with organizations undergoing a digital transformation
  • Promote digital entrepreneurship of all kinds and experimentation with digital technologies
  • Educate business leaders about the strategic role of digital experiences in modern society

Research Priorities

dXi research addresses the human outcomes of digital transformation and seeks to understand responsible innovation.

  • The role of digital experiences
  • Impact of emerging technologies
  • Responsible and ethical digital innovation
  • Digital transformation
  • Digital platforms

Research Projects

Responsible Digital Transformation

We explore responsible digital transformation processes and the impact of emerging technologies.

Digital Platforms

We study the launching, scaling, and monetizing of digital platforms.


We conduct pedagogical research and write cases to educate digital business leaders.

Associated Faculty

The following faculty members are associated with the dXi:

Jennifer Bailey

Sinan Erzurumlu

Sebastian Fixson

Shankar Ganesan

Steve Gordon

Richard Hanna

Phillip Kim

Rubén Mancha (Founder and Faculty Lead)

John Marthinsen

David Nersessian

Dessislava Pachamanova

Donna Stoddard

Adam Sulkowski

Babak Zafari