Entrepreneurship

The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.

Entrepreneurship

EPS1000 - FOUNDATIONS OF ENTREPRENEURIAL MANAGEMEN

FOUNDATIONS OF ENTREPRENEURIAL MANAGEMEN

EPS1000 FOUNDATIONS OF ENTREPRENEURIAL MANAGEMENT
(FORMERLY MOB1000)

The content of EPS1000 is equivalent to the material covered in FME 1000 and FME 1001. Students who are enrolled in FME therefore cannot enroll in this course.

Foundations of Entrepreneurial Management (FEM) introduces you to how to think and act entrepreneurially (ET&A). FEM will help you apply ET&A a method of applying creative and predictive logic to achieve economic and social value creation -- to a variety of business situations you might encounter during your career, including: Starting and leading a new for-profit, non-profit or social venture; joining the team of a growing enterprise; or infusing an established organization or family business with entrepreneurial vigor. In FEM you'll learn about Babson's method for entrepreneurial thought and action, giving you the foundation to move on to intermediate level coursework and pursue your own entrepreneurial dreams.

Prerequisites: None

4 credits

EPS1100 - Introducation to the Entrepreneurial Experience

Introducation to the Entrepreneurial Experience

EPS1100 INTRODUCTION TO THE ENTREPRENEURIAL EXPERIENCE
(FORMERLY BABSON ENTREPRENEUR DEVELOPMENT EXPERIENCE)
4 General Credits

Develop your skills as a passionate, self-motivated entrepreneur within a close-knit driven community. If you already have an idea that you want to grow, this is the program to help make that happen. Don,t have an idea? You,ll learn to identify opportunities and act on them.

In the classroom, you will learn how to grow your commercial or social venture and develop tools and resources for your business. Most significantly, through lessons of corporate citizenship, you will discover how your business ideas fit into the greater world picture.

Attend engaging classroom discussions, collaborate across businesses and meet with business leaders and Babson undergraduate and graduate student mentors.

PROGRAM OBJECTIVES:
Discovering how to position your business idea into the greater world picture through corporate citizenship and business development is the primary objective of EPS1501. The feasibility of the right business idea and learning to identify opportunities and the methodology to successfully act on them. Classroom activities and discussion will focus on learning how to grow your commercial or social venture, and to develop tools and resources for a business.

Each student will acquire a unique understanding of the entrepreneurial process - a process of opportunity recognition, resource marshalling, and team building driven by business methodologies in idea generation, feasibility analysis and business plan communications.

4 credits

EPS1210 - THE ULTIMATE ENTREPRENEURIAL CHALLENGE

THE ULTIMATE ENTREPRENEURIAL CHALLENGE

EPS1210 THE ULTIMATE ENTREPRENEURIAL CHALLENGE
(FORMERLY EPS3510 and EPS3579)
4 Credits


This highly competitive course, patterned after the Donald Trump TV show, _The Apprentice,_ involves intense TEAM competition and problem solving. Students will elect CEOs, negotiate to acquire team members and compete for ten weeks to determine the ultimate winner. We have designed a learning experience that will develop and test your skills in strategy, marketing, negotiation, management, finance -- as well as creative, innovative, entrepreneurial thinking. Your learning experiences will primarily engage you in real world business cases, including when feasible interactions with the entrepreneurs that are the subjects of the cases, or practitioners who have relevant experiences and insights to share.

Our goal is to make this course one of the most challenging and rewarding learning experience for you during your time at Babson.

This course is typically offered in the following semesters: Fall


Prerequisites: FME1001 or MOB1000

2 credits

EPS3501 - ENTREPRENEURSHIP AND NEW VENTURES

ENTREPRENEURSHIP AND NEW VENTURES

EPS3501 ENTREPRENEURSHIP AND OPPORTUNITYy
4 General Credits


EPS3501, EPS3502, EPS3503, EPS3530, EPS3508 and EPS4520 are all equivalent courses. Students can take only ONE of these courses.

This course concentrates on identifying and evaluating opportunities for new business. The primary purpose is to investigate concepts tools and practices associated with identifying or creating new venture opportunities. Students will explore ways to shape and evaluate the viability of these opportunities by understanding key industry factors, market and competitive factors and customer needs. Students will gain a better understanding of personal entrepreneurial capacity, team building and management, and are augmented with readings, guest speakers, videos, and software simulations. Student teams will do at least two opportunity feasibility assessments.

Prerequisites: SME2021, SME2011 and SME2031

4 credits

EPS3503 - NEW TECHNOLOGY VENTURES

NEW TECHNOLOGY VENTURES

EPS3503 NEW TECHNOLOGY VENTURES
4 General Credits


EPS3501, EPS3502, EPS3503, BRC3501 and EPS4520 are all equivalent courses. Students can take only ONE of these courses.

Creating a new venture that has technology as a basis for its products or services presents special challenges. On one hand is the _push_ of new technology, as evidenced by the plethora of scientific invention and technological innovation. On the other hand is the _pull_ of the market as it presents new entrepreneurial opportunities. Other key challenges present themselves in areas of intellectual property protection, team building and funding opportunities. In this course we will explore entrepreneurship in technology industries in depth with the hope of penetrating the popular veneer, and uncovering the guts of starting a growing new technology ventures. Of course, there is a lot about new technology venturing that is common to all new venture creation, and also the qualities entrepreneurs demonstrate are valuable in a wide spectrum of life,s activities.

A unique aspect of this course is its desire to include students from both Babson as well as the F.W. Olin College of Engineering. Particular value from this intermingling will be evidenced in the true interdisciplinary nature of the course field project teams that are formed, and the ability for students to begin to develop networks of relationships outside their individual domains of business or engineering.

Primary Course Objectives:
1. To investigate the components, tools, and practices of technology entrepreneurship: identifying new venture opportunities, evaluating the viability of a new business concept, calibrating risk of successful technology development, protecting intellectual property, building a team that possesses the attributes necessary for success, obtaining appropriate financing, writing a business plan, and developing an investor presentation, creating an entrepreneurial culture that increases the odds of success, and creating liquidity for shareholders.
2. To identify and exercise entrepreneurial skills through classrooms debate and assignments.
3. To introduce students to a variety of technology entrepreneurs. Case studies are used as tools for discussion, and are augmented with readings and guest speakers.

The core project for this course will be the development of a technology based business plan. Students will form teams to explore a business opportunity, and develop a business plan and investor presentation.

Prerequisites: SME

4 credits

EPS3504 - FUTURE TRENDS AND EPS VENTURES

FUTURE TRENDS AND EPS VENTURES

EPS3504 FUTURE TRENDS AND ENTREPRENEURIAL VENTURES
4 General Credits


This course is designed to provide a strategic decision-making, future-oriented perspective in Entrepreneurship for undergraduate students interested in Entrepreneurial Thought & Action methods used by start-up, early stage ventures, and corporations that practice innovation. We explore Entrepreneurial Thought & Action techniques for looking at the future including scenario planning, key-trend impact analysis, systems thinking, and experiencing the gestalt of the future. Students will develop an understanding of the future that applies to her/his own entrepreneurial leadership vision, identify Key Future Factors (KFF) that allow entrepreneurial leaders to address customer needs currently unmet, identify trends and systems key to developing opportunities scalable into large markets, and develop an action approach to scale an opportunity with an assessment of future trends and markets.

Prerequisites: None

4 credits

EPS3505 - GREAT EPS WEALTH:CREATION,PRSV,DEST

GREAT EPS WEALTH:CREATION,PRSV,DEST

EPS3505 GREAT ENTREPRENEURIAL WEALTH: CREATION, PRESERVATION, AND DESTRUCTION
4 General Credits


This course will explore the stages of great entrepreneurial wealth creation, preservation and destruction. Topics will cover geographical and sector concentrations of great wealth formation, along with socio and economic conditions prevailing at the time of generation. Particular emphasis will cover the detailed paths of notable entrepreneurs from the past century, along with the ethical dilemma and social contributions attributed to each of them. The course also discusses the rise and fall of great family dynasties in the section of wealth destruction.

Current practice of wealth generation, preservation and destruction methodologies will be reviewed, covering hedge funds, family offices and entrepreneur impropriety. Participants of this course will be expected to enhance skills in identifying market opportunity and wealth generation techniques as well as gain greater insight on interpersonal and market forces that contribute to wealth evaporation. Ethical dilemma, including a thorough discussion of high profile industry scandals, will be explored along with factors contributing to fraud and investor impropriety

Prerequisites: None

4 credits

EPS3508 - ENTREPRENEURSHIP AND NEW VENTURES IN CHINA

ENTREPRENEURSHIP AND NEW VENTURES IN CHINA

EPS3508 ENTREPRENEURSHIP AND NEW VENTURES IN CHINA
4 General Credits


Offered to students in the BRIC Program.

4 credits

EPS3509 - ENTREPRENEURSHIP NEW VENT GLOBAL FASHION

ENTREPRENEURSHIP NEW VENT GLOBAL FASHION

EPS3509 ENTREPRENEURSHIP NEW VENTURES IN FASHION
4 Elective Abroad Credits


Entrepreneurial leaders in Fashion excel in being innovative and resourceful with respect to creating new designs that capturing customer attention, attracting high quality human and financial capital, and building business partnerships that ensure their products get to market in a timely way. The Fashion business cycle demands that ventures gather timely customer information, make the most of limited resources, and manage uncertainty in changing market conditions. In this course, students will have the opportunity to apply their classroom knowledge and past professional experiences to practice these facets of entrepreneurial leadership in London, England. The course is built around a Design Challenge including preparation, research and thought about opportunities and the fashion industry and an intense, one-week exercise that invites students to create a solution to address an underserved customer/market niche while visiting leading British companies and cultural attractions.


As a part of the field work associated with the Design Challenge, students will participate in local excursions to leading businesses, start-ups, incubators, design companies, and cultural destinations. You will meet British and Global entrepreneurs, managers, Full-Circle Economy/Environmental leaders, and other experts in fashion design and production. You will also interact with different facets of everyday life in London as you collect information, develop an opportunity, rapidly prototype solutions, and validate your findings. The goal is to provide ample opportunities for you to immerse yourselves in the dynamic London fashion culture and expose yourselves to the design- friendly ways pioneered by British companies and leaders. At the end of the week, student teams will present their solutions to a panel of Fashion Faculty. The course is designed for students who have a strong interest in entrepreneurship, fashion, innovation, fashion technology, or design and wish to participate in a dynamic cross-cultural learning experience.

4 credits

EPS3513 - ENTREPRENEURSHIP IN FASHION

ENTREPRENEURSHIP IN FASHION

EPS3513 ENTREPRENEURSHIP IN FASHION
4 Credits


Entrepreneurship in fashion explores the challenges to entrepreneurs in the fashion industry with a view toward understanding opportunities, the changing nature of design to distribution technologies and processes, and the resources required to successfully launch and grow new ventures and corporate innovations. This course will examine past, current, and leading-edge business models while building entrepreneurial thought and action skills in the fashion context to create economic and social value. Students will focus on areas of interest in the fashion industry and design business models around opportunity spaces. The course examines current business cases. Speakers from the fashion industry will be invited to converse with students about experience and opportunities in fashion.

Prerequisites: FME1001

4 credits

EPS3514 - BE THE CHANGE:EVALUATING SOCIAL IMPACT

BE THE CHANGE:EVALUATING SOCIAL IMPACT

EPS3514 BE THE CHANGE: EVALUATING SOCIAL IMPACT
2 General Credits


This is a required course for Ted Grossman and Natalie Taylor Scholars. The course is designed to help students frame and evaluate a number of questions and topics within the realm of social change. In doing so, we will explore the methods of making change and those players that make it happen. We will identify tools to use in evaluating the potential, progress and impact of nonprofits and change by studying specific organizations and change makers throughout history. We will discuss moral and ethical questions that face non-profits, social enterprises and social entrepreneurs and explore motivation, approach and best practices as it applies to social change makers. These discussions will mold our evaluation and exploration of the skill set necessary to implement one,s passion for social change into one,s future. Students who are not Grossman/Taylor Scholars should contact the course instructor before registering.

Prerequisites: RHT and SME

2 credits

EPS3518 - CROWDFUNDING

CROWDFUNDING

EPS3518 CROWDFUNDING
4 General Credits


This hands-on workshop gives students the opportunity to plan a crowdfunding campaign for a creative project or entrepreneurial venture. Online crowdfunding builds community around innovative projects by organizing stakeholders and leveraging in-person and online social networks. Goals of crowdfunding include stakeholder alignment, concept testing, product pre-selling and venture de-risking. Students work individually or as part of a team to design a crowdfunding campaign which at students' discretion may be executed following the workshop. Students are expected to meet high standards and the focal point of the course is the production and refinement of a pitch video developed based on stakeholder engagement and opportunity shaping. The course integrates emerging research on crowdfunding and ongoing developments in the industry.

Prerequisites: Students must be at least second semester sophomores.

4 credits

EPS3520 - MANAGING GROWING BUSINESSES

MANAGING GROWING BUSINESSES

EPS3520 MANAGING GROWING BUSINESSES
4 General Credits


This course covers the growth phase of an entrepreneurial business, focusing on the nature and challenges of entrepreneurial businesses as they move beyond startup. The primary task for entrepreneurial firms in their growth phase is to build an organization capable of managing this growth, and then ensure the organization can sustain growth as the market and competitive environment changes. The entrepreneur needs to create a professional organization both responsive to external change and entrepreneurial enough to continually create new businesses through innovative thinking.

Issues of particular importance to rapidly growing companies include: getting the right people and systems in place, managing with limited resources, cash flow planning, leadership and delegation, professional zing the business, turning around a troubled business, establishing and communicating culture, and creating a vision to drive the organization toward the future.

Prerequisites: SME and EPS350%

4 credits

EPS3524 - MADE IN JAPAN:CULTURE & OPPORTUNITIES

MADE IN JAPAN:CULTURE & OPPORTUNITIES

EPS3524 MADE IN JAPAN: CULTURE & OPPORTUNITIES

4 Elective Abroad Credits

This course is built on two major themes:
1. Cultural excursion
Provide students to have an in-depth look and a chance to experience Japan's culture, in other words, its institutional environment (i.e., formal and informal rules of the game)
- Students will have opportunities to examine this through various dimensions that constitute the diversity and complexity of the country's cultural/institutional environment today:
o Metropolitan vs. suburban
o Modern-contemporary vs. old-fashioned
o Young-emerging vs. mature-established
o High vs. low tech, etc.

2. Entrepreneurial opportunities
Encourage students to practice Entrepreneurial Thought and Action (ET&A) within the cultural/institutional environment in Japan.
- Students will work in teams to conduct observations, identify problems and opportunities, design an entrepreneurial initiative, and assess its impact (including stakeholder analysis) and feasibility in various contexts/perspectives:
o Location-based
o Industry-based
o Interest/theme-based, etc.


The entire course is designed on the concept of interactive learning through site visits, mini projects, and individual/group research.

4 credits

EPS3531 - FAILURE IS GOOD: AS LONG AS YOU ACT, LEARN, BUILD AND REPEAT

FAILURE IS GOOD: AS LONG AS YOU ACT, LEARN, BUILD AND REPEAT

EPS3531 FAILURE IS GOOD: AS LONG AS YOU ACT, LEARN, BUILD AND REPEAT
4 Advanced Management Credits


Among the building blocks of Entrepreneurship education, this course focuses on "failure". Is it relevant? Should we even care? Is it important? Does it even matter? The assumption is YES, and we will examine this hypothesis by exploring academic journal articles, learning from case discussions and rom experiences of entrepreneurs including my/yourself. After all, Entrepreneurial Though and Action (ET&A) will not necessarily make any given effort more successful (at least no research so far). ET&A does not guarantee success; some (but not all) will fail. But knowing how and under what conditions "failure can be good", employing ET&A will enable more individuals to try, try sooner, often fail sooner, try more times/multiple simultaneous ventures thus making personal success more likely and sooner. These in turn will increase the aggregate number of successful ventures for society as a whole. In essence, the course will shed positive light on the dark side of entrepreneurship. There is often good in failure-how so? There is often a better way to fail- how so? Entrepreneurship permeated Babson College; it is considered the liberal arts of business education. Keep an open mind, think outside of the box, re-evaluate view of failure and intellectually challenge your peers as well as yourself!

Prerequisites: None

4 credits