Babson College will be open this fall. Details available in Babson Together, our return to campus plan

Entrepreneurship

The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.

EPS3514 - BE THE CHANGE:EVALUATING SOCIAL IMPACT

BE THE CHANGE:EVALUATING SOCIAL IMPACT

EPS3514 Be the Change: Evaluating Social Impact 2 credit - general credit This is a required course for Ted Grossman and Natalie Taylor Scholars. The course is designed to help students frame and evaluate a number of questions and topics within the realm of social change. In doing so, we will explore the methods of making change and those players that make it happen. We will identify tools to use in evaluating the potential, progress and impact of nonprofits and change by studying specific organizations and change makers throughout history. We will discuss moral and ethical questions that face non-profits, social enterprises and social entrepreneurs and explore motivation, approach and best practices as it applies to social change makers. These discussions will mold our evaluation and exploration of the skill set necessary to implement one's passion for social change into one's future. Students who are not Grossman/Taylor Scholars should contact the course instructor before registering. Prerequisite: RHT and SME

2.00 credits

EPS3517 - 21ST CENTURY ENTREPRENEURSHIP

21ST CENTURY ENTREPRENEURSHIP

Meeting Dates: This class will meet on the following dates from 8:30 AM 5:00 PM Thursday, June 13 Sunday, June 16 Friday, June 28 ESP3517 21ST Century Entrepreneurship 2 credit general credit Business has tremendous societal ramifications. Inventions and industries from the automobile to the internet impact everything from air quality to economic and political freedom. Entrepreneurs, who are often at the forefront of business and thus societal innovation, are changing the way business is conducted by creating businesses that are beneficial to the bottom line, society and the environment. Through cases, projects and present day examples, the course will challenge students to understand the impact of business on society and the challenges and pitfalls of creating a sustainable venture. In addition, it will offer new frameworks for creating entrepreneurial ventures, which capitalize on social responsibility to gain competitive advantage, and increase valuation while benefiting society and the environment. The final deliverable for the course is an in-class presentation in which student teams will either: (1) present an outline business plan for a sustainable business opportunity; (2) recommend ways to improve the social and environmental impacts of a company, while increasing its competitive advantage and its bottom line; (3) benchmark two industry competitors, a sustainably oriented company versus a traditional company.

2.00 credits

EPS3518 - CROWDFUNDING

CROWDFUNDING

EPS3518 Crowdfunding 4 credit general credit This hands-on workshop gives students the opportunity to plan a crowdfunding campaign for a creative project or entrepreneurial venture. Online crowdfunding builds community around innovative projects by organizing stakeholders and leveraging in-person and online social networks. Goals of crowdfunding include stakeholder alignment, concept testing, product pre-selling and venture de-risking. Students work individually or as part of a team to design a crowdfunding campaign which at students discretion may be executed following the workshop. Students are expected to meet high standards and the focal point of the course is the production and refinement of a pitch video developed based on stakeholder engagement and opportunity shaping. The course integrates emerging research on crowdfunding and ongoing developments in the industry. Prerequisites: Students must be at least second semester sophomores.

4.00 credits

EPS3520 - MANAGING A GROWING BUSINESS

MANAGING A GROWING BUSINESS

EPS3520 Managing Growing Businesses (General Credit) This course covers the growth phase of an entrepreneurial business, focusing on the nature and challenges of entrepreneurial businesses as they move beyond startup. The primary task for entrepreneurial firms in their growth phase is to build an organization capable of managing this growth, and then ensure the organization can sustain growth as the market and competitive environment changes. The entrepreneur needs to create a professional organization both responsive to external change and entrepreneurial enough to continually create new businesses through innovative thinking. Issues of particular importance to rapidly growing companies include: getting the right people and systems in place, managing with limited resources, cash flow planning, leadership and delegation, professional zing the business, turning around a troubled business, establishing and communicating culture, and creating a vision to drive the organization toward the future. Prerequisites: SME and EPS350%

4.00 credits

EPS3524 - MADE IN JAPAN:CULTURE & OPPORTUNITIES

MADE IN JAPAN:CULTURE & OPPORTUNITIES

This course is built on two major themes: 1.Cultural excursion Provide students to have an in--depth look and a chance to experience Japans culture, in other words, its institutional environment (i.e., formal and informal rules of the game). -- Students will have opportunities to examine this through various dimensions that constitute the diversity and complexity of the countrys cultural/institutional environment today: oMetropolitan vs. suburban oModern--contemporary vs. old--fashioned oYoung--emerging vs. mature--established oHigh vs. low tech, etc. 2.Entrepreneurial opportunities Encourage students to practice Entrepreneurial Thought and Action (ET&A) within the cultural/institutional environment in Japan. -- Students will work in teams to conduct observations, identify problems and opportunities, design an entrepreneurial initiative, and assess its impact (including stakeholder analysis) and feasibility in various contexts/perspectives: oLocation--based oIndustry--based oInterest/theme--based, etc. The entire course is designed on the concept of interactive learning through site visits, mini projects, and individual/group research.

4.00 credits

EPS3531 - FAILURE IS GOOD:ACT,LEARN, BUILD REPEAT

FAILURE IS GOOD:ACT,LEARN, BUILD REPEAT

EPS3531: Failure is good: As long as you, act, learn, build and repeat 4 Advanced Management Credits Among the building blocks of Entrepreneurship education, this course focuses on failure. Is it relevant? Should we even care? Is it important? Does it even matter? The assumption is YES, and we will examine this hypothesis by exploring academic journal articles, learning from case discussions and rom experiences of entrepreneurs including my/yourself. After all, Entrepreneurial Though and Action (ET&A) will not necessarily make any given effort more successful (at least no research so far). ET&A does not guarantee success; some (but not all) will fail. But knowing how and under what conditions failure can be good, employing ET&A will enable more individuals to try, try sooner, often fail sooner, try more times/multiple simultaneous ventures thus making personal success more likely and sooner. These in turn will increase the aggregate number of successful ventures for society as a whole. In essence, the course will shed positive light on the dark side of entrepreneurship. There is often good in failure-how so? There is often a better way to fail- how so? Entrepreneurship permeated Babson College; it is considered the liberal arts of business education. Keep an open mind, think outside of the box, re-evaluate view of failure and intellectually challenge your peers as well as yourself! Prerequisites: None

4.00 credits

EPS3532 - INTERNATIONAL ENTREPRENEURSHIP

INTERNATIONAL ENTREPRENEURSHIP

EPS3532 INTERNATIONAL ENTREPRENEURSHIP 4 credit general credit This International Entrepreneurship course will explore the many dimensions and challenges of global venture creation and growth. The course offers a framework for understanding the entrepreneurial process in global contexts and exposes students to key issues and problems specific to international ventures. As the world becomes increasingly global, this course hopes to (1) encourage students to consider exploring entrepreneurial activities outside the domestic setting, (2) prepare them to see through a different set of lenses in order to better and more accurately identify vast global opportunities, and (3) equip them with various skills to better meet and tackle complex global challenges.

4.00 credits

EPS3533 - SUSTAINABILE EPS IN ISLAND NATIONS

SUSTAINABILE EPS IN ISLAND NATIONS

EPS3533: Sustainable Entrepreneurship in Island Nations and Territories 4 credits (elective abroad) Island nations and territories face particular problems with respect to resource usage and environmental impact given their geographic isolation and boundaries. While this is true of all island nations and territories, based on natural resources, policies, and other factors different islands are often faced with varying degrees of environmental challenges in key areas. The purpose of this course is to learn about the challenges faced by a particular island and investigate possible solutions that may be viable for that nation or territory given their specific policies and constraints. The initial offering will focus on waste in Jamaica, which is currently a significant problem for that country. Students will learn about the waste management system, major sources of waste on the island, current policies and solutions that are being investigated and develop initial proposals for business opportunities that may help with the problem.

4.00 credits

EPS3534 - SCHOLAR IN ACTION EXPERIENCE

SCHOLAR IN ACTION EXPERIENCE

EPS3534 Scholar in Action Experience 2 credit - general credit This two-credit course is designed to help individual students in the Bernon Scholar Program research, draft, and plan, execute, and evaluate a programmatic response to social or community need or concern for which the student is passionate. This course is accomplished in five parts: Exploration of issue, benchmarking and research of existing responses, planning of student's response, execution of that response and the student reflection on efficiency and effectiveness. Enrollment by Permission Only

2.00 credits

EPS3536 - THE ENTREPRENEURIAL INNOVATOR

THE ENTREPRENEURIAL INNOVATOR

EPS3536: The Entrepreneurial Innovator 4 advanced management credits In the Entrepreneurial Innovator, transdisciplinary teams will identify multiple entrepreneurial innovation opportunities, through user engagement and extensive prototyping, over the course of three separate design sprints. This experimental, hands-on seminar will be held in the Weissman Foundry and offer broad exposure to prototyping processes and capabilities. The seminar is open to 3rd and 4th year Babson, Olin and Wellesley (BOW) community students. Innovation can be defined as creativity that is new and useful, combining elements of novelty and some compelling utility to an end user or target customer. Entrepreneurship considers ways to generate and monetize innovations, making value-creation profitable and sustainable. Working in transdisciplinary teams, BOW students roll up their sleeves to investigate and define unmet needs and innovation possibilities for three different clients, proxies for broader market segments. Participation in the seminar requires an action-orientation, frequent off-campus trips, user engagement, physical prototyping, as well as visual representations of user problems and innovative solutions. Prerequisites: Open to all Babson, Olin, Wellesley (BOW) community students in their 3rd or 4th year of study

4.00 credits

EPS3537 - SUMMER VENTURE CATALYST

SUMMER VENTURE CATALYST

EPS3537: Summer Venture Catalyst 4 advanced management credits The SVC provides students the opportunity to gain course credit for developing their startup during a summer program at Babson. This application-based elective will help founders learn skills and processes necessary to launch and run a successful startup that creates social and economic value simultaneously. Students accepted to the program are past the idea stage with their venture, and will accelerate its development to a pre-launch or beta test market phase during the course. The milestone driven curriculum will allow students to learn market research, market testing, business model development, go to market tactics, prototyping, financial analysis and forecasting, human resource and operations planning to their own venture. Students will learn how to apply systems thinking to decision making that supports integrated sustainability for the venture, its stakeholders and the community. In addition, communication and presentation skills will be honed over the course. Students who complete this program will learn functional skills but also the entrepreneurial capabilities to use ET&A along their entire startup journey. The course will take place over 10 weeks, beginning on May 18th and running until July 23rd (dates might shift a week tbd). Students in SVC will have access to focused mentorship, training, experts in residence and serial entrepreneurs, as well as a cohort of like-minded entrepreneurs with the common goal of developing high growth ventures. Students are expected to fully embrace the give and get model of the cohort and actively participate in group meetings, peer to peer mentorship, and skill building workshops. ** For Summer 2020 the program will be delivered virtually. Prerequisites: none, new venture concept past the Explore stage

4.00 credits

EPS3540 - RAISING MONEY-VC AND PRIVATE EQUITY

RAISING MONEY-VC AND PRIVATE EQUITY

**Students must be Sophomores, Juniors or Seniors to take this course Raising Money-VC and Private Equity 4 credit (general credit) This class concentrates on developing a knowledge of the asset classes available for early stage and acquisition funding (both equity and debt). These include money from family and friends, angels (both individual and angel groups), VC funds, private equity, and debt from venture debt funds and special commercial banks. Much of the class is taught from the entrepreneur's perspective, but it will also cover the dynamics of starting and running a VC fund since many of the investor classes rely heavily on the VC when making investment decisions. Case material, lectures, frequent exercises/presentations and guest speakers will provide future entrepreneurs with a detailed understanding of how investors think, analyze and behave. This understanding is critical so that entrepreneurs can understand the deals they make with investors and how to manage the process to a mutually beneficial conclusion. Prerequisites: None

4.00 credits

EPS3541 - LAUNCH GROW YOUR EXISTING VENTURE

LAUNCH GROW YOUR EXISTING VENTURE

EPS3541: Launch- Grow Your Existing Venture 4 credits This course is designed for undergraduate students who are actively pursuing a venture that has progressed well beyond the Explore stage of development - already launched or launch-imminent. The course will support students in their active quest to achieve major development milestones in all aspects of their businesses, including but not limited to, products and services, revenue, organization, geographical expansion, distribution, partnerships, funding, profitability/sustainability, pivots, and social initiatives. To enroll, youll need instructor permission. Email Mary Gale for an application: mgale@babson.edu Prerequisite: FME or (MOB1000 and MOB1010) and Permission from instructor (application and interview-based.)

4.00 credits

EPS3580 - MKTG FOR ENTREPRENEURS

MKTG FOR ENTREPRENEURS

EPS 3580 Marketing for Entrepreneurs (General Credit) This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly-competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings. Prerequisites: SME

4.00 credits

EPS4505 - SF2 CONSULTING IN TECH ENTREPRENEURSHIP

SF2 CONSULTING IN TECH ENTREPRENEURSHIP

EPS4505 CONSULTING IN TECHNOLOGICAL ENTREPRENEURSHIP 4 credit general credit This variation of the MCFE course provides an excellent opportunity for students to apply the entrepreneurship/business principles that they learn in the classroom to real-world consulting projects. The students gain practical experience by solving actual business situations, dealing with all the ambiguity and uncertainty inherent in fast-moving technical organizations. Students also develop key skills in negotiation, group dynamics, organization, and planning. The San Francisco/Silicon Valley is one region where start-ups are ubiquitous and largely driven by new technology, new social media, and new digital solutions. This course offers students the opportunity to gain hands-on industry experience while working with professionals in this community. Teams of five to seven undergraduate students work as a consulting group for a sponsor company. The students meet with the managers of the company, agree on an issue to address, analyze the problem, and explore possible solutions. The project concludes with the teams formal recommendations and a presentation to the sponsor company.

4.00 credits