Other

The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.

Other

SEN1317 - COMMUNICATE WITH INTENTION

COMMUNICATE WITH INTENTION

SEN1317 Communicate with Intention: Effective use of technology and social media for aspiring leaders Senior Instructor: Josuel Plasencia Leaders are characterized by their ability to think quickly, sometimes with few resources. Furthermore, in their communications, they must address multiple audiences, a tremendous challenge with the myriad other activities entrepreneurial leaders need to undertake. In _Communicate with Intention: Effective use of technology and social media for aspiring leaders,_ we will take a hands-on approach to practice the fast, flexible communication skills of successful entrepreneurial leaders. Through case studies, we will learn how to position ourselves through technology to create a personal brand and social networks online that lead to real results (a new job, an internship, a sale, a connection). We will use an individualized, interactive approach to analyze and enhance each student's communication strategy and online presence. The course will also argue that there is not one best approach to communications, and the instructor welcomes new ideas from students to shape the course. Course Schedule: Class 1 - Wednesday, Feb 1 Class 2 - Wednesday, Feb 8 Class 3 - TBD. Due to instructor conflict, an alternative date for this class will be selected. Class 4 - Wednesday, Feb 22 Class 5 - Wednesday, March 1 Class 6/Showcase - Wednesday, March 8 (6 - 7:30) Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. They are graded non-credit pass or fail (NCP or NCF) and will appear on your transcript at the end of the semester. These courses are made possible by a generous gift of the Donald W. White, Sr. '50 Family.

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SEN1318 - ETHICAL MKT THRU FASHION BLGGING

ETHICAL MKT THRU FASHION BLGGING

SEN1318 Ethical Marketing Through the Lens of Fashion Blogging Senior Instructor: Kari Chan This course is for anyone who is interested in fashion industry marketing. In the course, we will examine an increasingly popular and relevant marketing tactic: fashion blogging. Blogs such as Wendy's Lookbook, Something Navy, Sincerely Jules, and Song of Style have generated thousands--even millions--of followers who have turned into loyal consumers. We will examine the ethical implications of fashion blogs as a marketing tactic and how this tactic may contribute to the lack of sustainability in the fast fashion industry. In the end, students will walk away with a unique understanding of modern-day fashion marketing and a more critical mindset. Course Schedule: Class 1 - Wednesday, Feb 1 Class 2 - Wednesday, Feb 8 Class 3 - Wednesday, Feb 15 Class 4 - Wednesday, Feb 22 Class 5 - Wednesday, March 1 Class 6/Showcase - Wednesday, March 8 (6 - 7:30) Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. They are graded non-credit pass or fail (NCP or NCF) and will appear on your transcript at the end of the semester. These courses are made possible by a generous gift of the Donald W. White, Sr. '50 Family.

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SEN1319 - COMMUNITCATING BUSINESS IN A TECH ENVIRONMENT

COMMUNITCATING BUSINESS IN A TECH ENVIRONMENT

SEN1319 Communicating Business in a Tech Environment (Senior Instructor: Upasana Roy) This course focuses on using core business skills in a tech setting. Working in a technology-fueled environment, it is sometimes hard to communicate the value you can bring from a business sector. If you don't have proficiency in coding or computer science, it should not stop you from succeeding in a tech marketing or product management role. This course incorporates business analytics, design thinking, enterprise sales solutions and growth hacking. We will use presentation and data visualization skills to appeal to internal and external technically savvy stakeholders. Through guest speakers, simulations and articles we will explore the methods to create business value and communicate it in a high-functioning technology environment. Course Schedule: Class 1 - Wednesday, Jan 31 Class 2 - Wednesday, Feb 7 Class 3 - Wednesday, Feb 14 Class 4 - Wednesday, Feb 21 Class 5 - Wednesday, Feb 28 Class 6/Showcase - Wednesday, March 7 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester. These courses are made possible by a generous gift of the Donald W. White, Sr. '50 Family.

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SEN1320 - REAL TALK ABOUT COLLEGE ENTREPRENEURSHIP

REAL TALK ABOUT COLLEGE ENTREPRENEURSHIP

SEN1320 Real Talk about College Entrepreneurship (Senior Instructors: Prabha Dublish and Derek Tu) In this seminar, senior entrepreneurs Derek and Prabha share practical life lessons they've learned from starting two non-profits and two for-profit businesses. This senior-led seminar will provide students with a concrete understanding of how to build and scale ventures (for-profit, non-profit, and hybrid models). Students will learn basic skills, from legally incorporating and opening their first bank accounts to raising capital and making that first sale. We will also be inviting successful student founders to share their experiences with the class and use their entrepreneurial journeys as case studies. In addition, we plan to set students up for success by exposing them to the Boston startup ecosystem; business leaders such as David Chang of PayPal will share their winning business tactics and practical strategies. Last but not least, we will share some of the best resources and tools we have found to help Babson students be successful with their own ventures. Course Schedule: Class 1 - Wednesday, Jan 31 Class 2 - Wednesday, Feb 7 Class 3 - Wednesday, Feb 14 Class 4 - Wednesday, Feb 21 Class 5 - Wednesday, Feb 28 Class 6/Showcase - Wednesday, March 7 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester. These courses are made possible by a generous gift of the Donald W. White, Sr. '50 Family.

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SEN1321 - BUSINESS OPPORTUNITIES IN THE CIRCULAR ECONOMY

BUSINESS OPPORTUNITIES IN THE CIRCULAR ECONOMY

SEN1321 Business Opportunities in the Circular Economy (Senior Instructor: Reino Hyyppa) Economic development over the past century has been reliant on a linear model of "take, make, dispose" that requires a constant and inexpensive supply of materials and energy, which has contributed to climate change, pollution and environmental degradation. Entrepreneurs and business leaders are currently tasked with transitioning to a more sustainable economy, which decouples economic growth from finite resource consumption. A transition to a Circular Economy, which is both restorative and regenerative in design, will reduce our dependence on earth's finite resources. We will be able to optimize the yields from natural resources by circulating products and materials at their highest utility throughout our economy. A circular economy reduces the environmental impacts of global development and could create an economic benefit of $1.8 trillion, in Europe alone, by 2030 through innovation and new job opportunities. Students in this course will analyze case studies on how circular economies have been successfully implemented into urban economies and businesses. The seminar will incorporate an example of sustainable food production that uses indoor gardening technologies, as well as takeaways from the panel on circular economies at the 2017 Net Impact Conference. Finally, working within teams, students will be challenged to identify an environmental problem facing Babson College and to develop a solution using circular economics. Course Schedule: Class 1 - Wednesday, Jan 31 Class 2 - Wednesday, Feb 7 Class 3 - Wednesday, Feb 14 Class 4 - Wednesday, Feb 21 Class 5 - Wednesday, Feb 28 Class 6/Showcase - Wednesday, March 7 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester. These courses are made possible by a generous gift of the Donald W. White, Sr. '50 Family.

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SEN1322 - THE PSYCHOLOGY OF SOCIAL MEDIA

THE PSYCHOLOGY OF SOCIAL MEDIA

SEN1322 The Psychology of Social Media Senior Instructor: Dylan Goren The average American now spends 2 hours a day on social media. How has this affected our minds and the way we think? Are we addicted or is this simply the future of how we communicate and interact? Explore these questions and more through the unique lens of modern psychology, neuroscience, and philosophy. This course unveils the behavioral techniques that social media exploits in order to quietly maximize the time and attention you give to it every day. As a class, we will evaluate social media as a persuasive technology and determine whether it is ultimately a useful tool or a toxic habit. Is 2 hours a day too much? Bring your mind to find out. Course Schedule: Class 1 - Wednesday, Jan 30 Class 2 - Wednesday, Feb 6 Class 3 - Wednesday, Feb 13 Class 4 - Wednesday, Feb 20 Class 5 - Wednesday, Feb 27 Class 6/Showcase - Wednesday, March 6 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester.

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SEN1323 - REACHING THE MULTICULTURAL CONSUMER

REACHING THE MULTICULTURAL CONSUMER

SEN1323 Reaching the Multicultural Consumer Senior Instructor: Aidan Dennis By 2045, the United States will be "minority white." Large segments such as Asian-Americans, African-Americans and Hispanic-Americans are already growing both in size and purchasing power, and culturally agnostic marketing will soon no longer be effective. This seminar, Reaching the Multicultural Consumer, will focus on the intersection of culture and business and its effect on traditional marketing strategies. The course, through discussion, guest lecturers, case studies and simulations, will provide students with the opportunity to further understand multicultural consumers and learn how to effectively communicate with them through culture. Course Schedule: Class 1 - Wednesday, Jan 30 Class 2 - Wednesday, Feb 6 Class 3 - Wednesday, Feb 13 Class 4 - Wednesday, Feb 20 Class 5 - Wednesday, Feb 27 Class 6/Showcase - Wednesday, March 6 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester.

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SEN1324 - RESTAURANT OPERATIONS AND INNOVATION 101

RESTAURANT OPERATIONS AND INNOVATION 101

SEN1324 Restaurant Operations and Innovation 101 Senior Instructor: Lydia Stetson Restaurant Operations & Innovation 101 is a chance for students to encounter the challenges of restaurant industry entrepreneurs and gain the frameworks necessary to propose solutions. Seminar students will be introduced to the essential components of the restaurant business: real estate selection, kitchen design, menu planning, staff training, restaurant branding and marketing. Students will also learn about food service business models, including financial templates and hospitality formats. Finally, students will consider how restaurant operations differ depending on cultural context, as well as the ethical and social justice issues the industry navigates. Activities will include case studies, visits from industry professionals, and class trips to Boston restaurant kitchens. Course Schedule: Class 1 - Wednesday, Jan 30 Class 2 - Wednesday, Feb 6 Class 3 - Wednesday, Feb 13 Class 4 - Wednesday, Feb 20 Class 5 - Wednesday, Feb 27 Class 6/Showcase - Wednesday, March 6 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester.

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SEN1325 - THE BUSINESS OF FILM

THE BUSINESS OF FILM

SEN1325 The Business of Film Senior Instructor: Isaiah Williams Film is an inherently entrepreneurial industry, and leaders within the industry must show not only a keen eye for talent, creativity, and opportunity, but also a firm understanding of traditional business functions. This seminar, taught by a student film producer, will explore the practical business models and language of the U.S. film industry all the way from pitching an idea to selling or distributing a film. Through interactive lectures, case studies, and guest speakers, students will dive into the timeline of producing a film, study successful film producers/studios, read script excerpts, understand modern film finance, and explore the competitive industry landscape. Ultimately, the course goal is to provide students with the necessary foundations to begin thinking about film production and/or starting a studio as viable career options. Course Schedule: Class 1 - Wednesday, Jan 30 Class 2 - Wednesday, Feb 6 Class 3 - Wednesday, Feb 13 Class 4 - Wednesday, Feb 20 Class 5 - Wednesday, Feb 27 Class 6/Showcase - Wednesday, March 6 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester.

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SEN1326 - FLY THE FRIENDLY SKIES: EXPERIENCE THE AIRLINE INDUSTRY FROM TAKEOFF TO LANDING

FLY THE FRIENDLY SKIES: EXPERIENCE THE AIRLINE INDUSTRY FROM TAKEOFF TO LANDING

SEN1326 Fly the Friendly Skies: Experience the airline industry from takeoff to landing Senior Instructor: Adam Kershner The airline industry is one of the most widely used and yet least understood business environments. Many of the standards by which businesses are evaluated are forgotten when evaluating airlines as passengers and analysts alike frequently challenge airlines' strategies and policies. This course will consider many questions, including, but not limited to: What constitutes airline loyalty? How are airline tickets priced? What are the different business models by which different airlines operate? Grounded in our examination of the airline industry, students will engage in a study of the world of aviation via multiple mediums, such as articles, videos, and case studies. Because this is a seminar, student interest will shape the content of the course. To this end, students will continuously reflect on their own travel experiences and use those experiences to shape where the class discussion travels throughout the course of the semester. Course Schedule: Class 1 - Monday, Jan 28 Class 2 - Monday, Feb 4 Class 3 - Monday, Feb 11 Class 4 - Tuesday, Feb 19 (Babson Monday - Follow Monday class schedule, no Tuesday classes) Class 5 - Monday, Feb 25 Class 6/Showcase - Wednesday, March 6 Senior-Led Seminars are free, non-credit courses that are taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on your transcript at the end of the semester.

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SEN1327 - MAKING BETTER SLIDES

MAKING BETTER SLIDES

SEN1327 Making Better Slides Senior Instructor: Yulin Chen Business students spend a tremendous amount of time and effort designing slides, because we know they matter. But many students want to make better slides. This course focuses on the design principles, technologies, and strategies to make visually appealing and effective slides, in particular for business presentations. In addition to learning about business-related design principles and tactics, students will learn highly practical-but not difficult-hacks using Photoshop, Python, Excel, and PowerPoint. Students in this seminar will learn to make stunning slides using the most time-efficient approaches. Course Schedule: Class 1 - Wednesday, Jan 29 Class 2 - Wednesday, Feb 5 Class 3 - Wednesday, Feb 12 Class 4 - Wednesday, Feb 19 Class 5 - Wednesday, Feb 26 Class 6/Showcase - Wednesday, March 4 Senior-Led Seminars are free, non-credit courses taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on their transcript.

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SEN1328 - BEHIND THE PLAYLIST: MUSIC BUSINESS 101

BEHIND THE PLAYLIST: MUSIC BUSINESS 101

SEN1328 Behind the Playlist: Music Business 101 Senior Instructor: Nikhil Anand Behind the Playlist: Music Business 101 will give students a comprehensive look into the business of music. Through interactive lectures, case studies, and guest speakers, students will be introduced to the various components of the music business. Course topics include music contracts, recording v. publishing, streaming, touring, data in music, and the pros and cons of independence. Course Schedule: Class 1 - Wednesday, Jan 29 Class 2 - Wednesday, Feb 5 Class 3 - Wednesday, Feb 12 Class 4 - Wednesday, Feb 19 Class 5 - Wednesday, Feb 26 Class 6/Showcase - Wednesday, March 4 Senior-Led Seminars are free, non-credit courses taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on their transcript.

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SEN1329 - EVOLUTION OF BEYONCE:BLACK FEMINIST ICON

EVOLUTION OF BEYONCE:BLACK FEMINIST ICON

SEN1329 The Evolution of Beyonc: A Black Feminist Icon? Senior Instructor: Melissa Denizard Beyonc Giselle Knowles-Carter has been cultivating her rich and dynamic career for over 20 years. The notorious and equally dynamic Beyhive considers each of Beyonc's albums to be a new era -- a newly defined moment of Beyonc's growth. Contemporary Beyonc is often described as pro-Black and pro-women, but the picture is more complex. In order to fully understand Beyonc's personal branding, we must study how her racial and gender identities have manifested throughout her career. Through a dynamic seminar and an analysis of her body of work, students will study the evolution of Beyonc's personal brand by grounding our understanding in the expansiveness of Black feminism, the prevalence of racial capitalism, and the Movement for Black Lives. Course Schedule: Class 1 - Wednesday, Jan 29 Class 2 - Wednesday, Feb 5 Class 3 - Wednesday, Feb 12 Class 4 - Wednesday, Feb 19 Class 5 - Wednesday, Feb 26 Class 6/Showcase - Wednesday, March 4 Senior-Led Seminars are free, non-credit courses taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on their transcript.

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SEN1330 - LIKE A ROLLING STONE: UNDERSTANDING ROCK&ROLL

LIKE A ROLLING STONE: UNDERSTANDING ROCK&ROLL

SEN1330 Like a Rolling Stone: Understanding Rock & Roll Senior Instructor: Natalie Novak This seminar will examine some of the most influential rock songs of the 1960s, 70s, and 80s. At the course's core, students will listen to and discuss songs such as Whole Lotta Love, Pinball Wizard, and Help. Students will also learn about how the songs were created and connect them to a broader cultural context. For each song, the seminar will explore "why this song, for this audience, at this time?" Broad topics will include Beatlemania, Psychedelic Rock, New-Wave and Glam, and students should come prepared to hear new songs and enjoy themselves! Course Schedule: Class 1 - Wednesday, Jan 29 Class 2 - Wednesday, Feb 5 Class 3 - Wednesday, Feb 12 Class 4 - Wednesday, Feb 19 Class 5 - Wednesday, Feb 26 Class 6/Showcase - Wednesday, March 4 Senior-Led Seminars are free, non-credit courses taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on their transcript.

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SEN1331 - TAIWAN STRAIT:HISTORY, POLITICS AND TROUBLED RELATIONSHIP

TAIWAN STRAIT:HISTORY, POLITICS AND TROUBLED RELATIONSHIP

SEN1331 The Taiwan Strait: History, Politics, and a Troubled Relationship Senior Instructor: Viola Du The Taiwan Strait, with its significant geographical location and well-publicized political tensions, is an important part of the U.S.'s Asian Pacific strategy. However, many do not fully understand the complex history of this piece of land. How did tensions between mainland China and Taiwan escalate to where they are today? And what is the U.S. role in this relationship? This seminar explores the history of mainland China and Taiwan, including U.S. intervention, from WWII to present. Students will discuss the triangular relationship among the Chinese Communist Party (CCP), the Nationalist Party (KMT), and the U.S. Topics will include the Chinese Civil War, the U.S. notion of the "loss of China," conflicts between mainland Chinese immigrants and indigenous Taiwanese, and the changing of Taiwanese identity, to name a few. This seminar stands at the intersection of history, political science, and international relations. It aims to provide an introduction, so that students can form their own analyses about Taiwan, objectively and critically. Course Schedule: Class 1 - Wednesday, Jan 29 Class 2 - Wednesday, Feb 5 Class 3 - Wednesday, Feb 12 Class 4 - Wednesday, Feb 19 Class 5 - Wednesday, Feb 26 Class 6/Showcase - Wednesday, March 4 Senior-Led Seminars are free, non-credit courses taught by seniors at Babson. Upon successful completion of a seminar, students will receive a grade of non-credit pass (NCP) and the course will appear on their transcript.

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