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The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.

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SEN1332 - THE GREAEST AMERICAN SCANDALS

THE GREAEST AMERICAN SCANDALS

SEN1332: The Greatest American Scandals

Instructor: Elizabeth D,Agostino

Tuesdays: 6:30-9:00pm

Monica Lewinsky, Richard Nixon, and O.J. Simpson all have one thing in common: they were the subjects of journalistic scrutiny. In this course, we will focus on groundbreaking U.S. scandals of the past century to examine the role of journalism and its complex relationship with democracy. Students will explore politics, history, business, crime, and ethics, and questions about truth through interactive lectures, guest speakers, and media analysis. We will discuss how journalism informs facets of American culture, including gender roles, race relations, political battles, and institutions of power. After learning about historical events like Watergate, Clinton's impeachment, and the O.J. Simpson trial, students will be able to contextualize current events and ultimately answer the key question of this course: why does journalism matter? Course materials include podcasts, films, and TV shows such as "Slow Burn," "Catch and Kill", and "O.J.: Made in America."

0 credits

SEN1333 - BEYOND BABSON!NAVIGATING RESP ADULTHOOD

BEYOND BABSON!NAVIGATING RESP ADULTHOOD

SEN1333: Beyond Babson! Navigating Responsible Adulthood

Instructors: Amalya Khashimova and Kemper Watson

Wednesdays, 6:30-9:00pm

Nothing feels better than being efficient and in control. Acquiring the skills to feel that way, however, can take time, and students are all busy (beavers!). In this interactive course, students will learn strategies to save time and money, and to ensure they look and feel their absolute best as they transition into adult life. Students will learn the basics of dress, cooking, mixology, budgeting, and establishing routines to keep their selves and their spaces crisp. Fellow student experts and real-deal adults will help students gain the confidence to make it on their own!

0 credits

SEN1334 - APPLYING THE CREATIVE CLOUD

APPLYING THE CREATIVE CLOUD

SEN1334:Title: Applying the Creative Cloud

Instructor: Benjamin Stegeman

Wednesdays, 6:30-9:00pm

Any method of augmenting ideas to allow them to become more digestible can set entrepreneurs and other communicators apart from the masses. In this course, students will learn the basics of four Adobe Creative Cloud products--PhotoShop, Illustrator, Premiere Pro, and After Effects--along with how to apply them to different business settings. Students will learn the fundamentals: product mock-up design using flat art, product commercials, product photo editing, basic animations, and general visual presentation techniques. Although this course covers the fundamentals, all skill levels are welcome. Class sessions will consist of learning and practicing the functions of the software, and students will get hands-on experience by working on a small project.

0 credits

SEN1335 - MEMES, VIRALITY, POP CULTURE

MEMES, VIRALITY, POP CULTURE

SEN1335: Title: Memes, Virality, and Popular Culture

Instructor: Kaitlyn Sleyster

Wednesdays 6:30-9:00pm

Students in this course will explore the internet and its relationship to contemporary pop culture, emphasizing the role of humor. How has the internet influenced our understanding of what is "funny?" What makes something "go viral"? In what ways does the internet replace in-person connection? To answer these and related questions, students will analyze memes, TikToks, Netflix originals, and more. As a conclusion to "Memes, Virality, and Popular Culture," students will reflect on the internet's impact on their own lives in a creative format.

0 credits

SME2000 - SME:MANAGERIAL ACCOUNTING AND OPERATIONS

SME:MANAGERIAL ACCOUNTING AND OPERATIONS

The sophomore management experience MAC and TOM module (SME) integrates two subject streams: Technology and Operations Management (3 credits) and Managerial Accounting (3 credits). This module focuses on the internal organization and processes required for entrepreneurial leaders and managers to successfully test and execute business strategies. To be effective, entrepreneurs and managers must design operations, model the expected performance of operational designs, make decisions that strategically manage costs, and take actions that achieve desired results in an ethical manner. The two streams in this module will help build the skills you need to become ethical entrepreneurial leaders and managers. You will experience how the design of operations impacts measured performance, and how modeling expected results before action is taken leads to improved operational decisions. SME will also provide learning experiences that demonstrate the interconnections between the streams.

***Students may not take SME2000 and SME2010 concurrently***

SME2001 MANAGERIAL ACCOUNTING
3 Intermediate Management Credits


The Managerial Accounting stream in SME builds on knowledge acquired in Financial Accounting but shifts the focus to providing entrepreneurs and managers with relevant information that supports decision making and performance measurement. The stream introduces the language of managerial accounting and teaches students to perform basic management accounting analyses (e.g., costing of cost objects, cost behavior, differential analysis, and performance measurement). The stream requires students to use the results of their analysis to evaluate the design of operations, to make strategic decisions, and to propose action. Issues covered include selecting a profitable mix of products and services, analyzing profits and costs during product development, budgeting for operations, analyzing whether to outsource or insource activities, and managing performance through measurement systems. Throughout the semester we will explore interconnections between management accounting analyses and operational actions.

SME2002 MANAGING OPERATIONS
3 Intermediate Management Credits

Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from their conception to their consumption. This course introduces you to the operational challenges that entrepreneurs and managers face and provides a set of tools to aid you in designing, evaluating and managing business processes to meet your organization's objectives. Throughout the semester we will explore interconnections between operational actions and management accounting analyses.

Prerequisites: ACC1000 and FME1001 or (MOB1000 and MOB1010)

6 credits

SME2010 - SME: MARKETING AND INFO TECHNOLOGY

SME: MARKETING AND INFO TECHNOLOGY

Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market - think creatively, act entrepreneurially and utilize analytical rigor. The Marketing stream of SME will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, integrative teaching, simulations, and case analysis. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson's learning goals. The marketing stream of SME will primarily integrate with Managing Technology and Information Systems. There will be a joint social media related project and presentation.

*** Students may not take SME2000 and SME2010 concurrently***

MKT2011 Marketing
3 Intermediate Management Credits


The sophomore management experience MKT and IT module (SME) integrates two subject streams: Marketing (3 credits) and Managing Technology and Information Systems (3 credits). This module focuses on helping students develop an understanding of the marketplace and the role of informational data bases, marketing research and marketing analytics in adding this understanding. The two streams highlight the role of marketing and information technology interface in a variety of contexts to enhance the effectiveness of business strategies. Businesses are actively using social media, mobile and online to market their products and services. The two streams will jointly highlight the importance of these information technology advancements in enabling businesses (and marketers) to better serve their customers. SME will also provide learning experiences that demonstrate the interconnections between the streams.

SME2012 MANAGING INFORMATION TECHONLOGY AND SYSTEMS
3 Intermediate Management Credits


Managing Information Technology and Systems (MITS), part of the second year management curriculum, is designed to introduce students to the foundational concepts in Information Technology and Systems (ITS) and their application in managing innovation, ITS infrastructure, and organizational partners (suppliers/customers) in the context of a medium/large business. The course will integrate primarily with Marketing and Operations using common/linked cases and joint exercises. The pre-requisites for the course is FME (Foundation of Management and Entrepreneurship).

Prerequisites: FME1001 or (MOB1000 and MOB1010)

6 credits

SME2041 - SME INTEGRATION

SME INTEGRATION

SME2041 SME INTEGRATION

The sophomore management experience includes a 1-credit integrated experience designed to bring together some of the concepts you have already been learning and applying in your management classes at Babson.

1 credits

SUS2600 - INTRODUCTION TO SUSTAINABILITY

INTRODUCTION TO SUSTAINABILITY

SUS2600: Introduction to Sustainability (previous course number CVA2013) 4 credits This is the first course in a three college (Babson/Olin/Wellesley) Sustainability Certificate. This case-based course introduces students to the basic concepts and tools that business, engineering, and the liberal arts (science, social science, and the humanities) bring to a consideration of sustainability. It is team-taught by faculty members from multiple BOW institutions, with coursework integrated across the three approaches. Students from Wellesely, Olin, and Babson Colleges engage in hands-on challenges to develop the cross-disciplinary awareness and collaboration skills needed to approach environmental issues holistically. Course meetings will take place at Wellesley, Olin, and Babson Colleges Prerequisite: None

4 credits

SUS3600 - SUSTAINABILITY SYNTHESIS

SUSTAINABILITY SYNTHESIS

SUS3600: Sustainability Synthesis 4 advanced liberal arts credits This project-based course helps students synthesize learning from the Introduction to Sustainability course and certificate electives by providing them with a chance to apply and integrate the concepts and tools of business, engineering, and the liberal arts (science, social science, and the humanities) to address sustainability. Students will work in multi-campus groups on a project with a client throughout the semester, along with common readings and discussions about taking place in class time. Course meetings will take place at Olin College. Prerequisites: Declared participation in the certificate program and completion of the Introduction to Sustainability plus at least two out of three elective courses for the program, or substantial equivalent background and instructor permission.

4 credits

SUS3601 - UNINTENDED CONSEQUENCES: AT THE INTERFACE OF BUSINESS AND THE ENVIRONMENT

UNINTENDED CONSEQUENCES: AT THE INTERFACE OF BUSINESS AND THE ENVIRONMENT

SUS3601: Unintended Consequences: At the Interface of Business and the Environment 4 Advanced Liberal Arts credits The consequences of business decisions often have impacts far different from those that were initially anticipated. Increasingly business leaders, particularly entrepreneurs, are expected to be able to anticipate the consequences of such decisions on the social and natural environment. "Systems thinking" offers a useful framework for dealing with such complex challenges. Likewise, such consequences demand an interdisciplinary approach to their study. The focus of this course will be on building competency in the use of systems thinking in regard to the interface of business and the environment through in-depth and interdisciplinary, historical and contemporary case studies such as "boom and bust" in the industrial revolution of the United States, declining fisheries, the use of hydraulic fracturing to extract fossil fuels, carbon sequestration, damming of rivers and the growing impact of electrical vehicles. We will also examine efforts to mitigate the impact of business decisions on the environment and the political, economic and policy challenges such efforts present. SUS3601 will use a variety of learning methods throughout the course including historical resources, multi-media immersion, field projects and "flipping the classroom." We hope to help students address such questions as: - How can business leaders productively consider the long-term implications of their actions for a variety of stakeholders and what is their responsibility for doing so under unpredictable circumstances? - How can the perspectives of science and social justice inform business leaders' understanding of the long-term implications of their actions? - What role can/should business leaders play in the remediation of societal and environmental degradation? Prerequisites: (FME1000 and FME1001) or (MOB1000 and MOB1010) and NST1

4 credits