The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.
Undergraduate Course Catalog
SEN1332 - THE GREAEST AMERICAN SCANDALS
THE GREAEST AMERICAN SCANDALS
SEN1332: The Greatest American Scandals
Instructor: Elizabeth D,Agostino
Monica Lewinsky, Richard Nixon, and O.J. Simpson all have one thing in common: they were the subjects of journalistic scrutiny. In this course, we will focus on groundbreaking U.S. scandals of the past century to examine the role of journalism and its complex relationship with democracy. Students will explore politics, history, business, crime, and ethics, and questions about truth through interactive lectures, guest speakers, and media analysis. We will discuss how journalism informs facets of American culture, including gender roles, race relations, political battles, and institutions of power. After learning about historical events like Watergate, Clinton's impeachment, and the O.J. Simpson trial, students will be able to contextualize current events and ultimately answer the key question of this course: why does journalism matter? Course materials include podcasts, films, and TV shows such as "Slow Burn," "Catch and Kill", and "O.J.: Made in America."
SEN1333 - BEYOND BABSON!NAVIGATING RESP ADULTHOOD
BEYOND BABSON!NAVIGATING RESP ADULTHOOD
SEN1333: Beyond Babson! Navigating Responsible Adulthood
Instructors: Amalya Khashimova and Kemper Watson
Nothing feels better than being efficient and in control. Acquiring the skills to feel that way, however, can take time, and students are all busy (beavers!). In this interactive course, students will learn strategies to save time and money, and to ensure they look and feel their absolute best as they transition into adult life. Students will learn the basics of dress, cooking, mixology, budgeting, and establishing routines to keep their selves and their spaces crisp. Fellow student experts and real-deal adults will help students gain the confidence to make it on their own!
SEN1334 - APPLYING THE CREATIVE CLOUD
APPLYING THE CREATIVE CLOUD
SEN1334:Title: Applying the Creative Cloud
Instructor: Benjamin Stegeman
Any method of augmenting ideas to allow them to become more digestible can set entrepreneurs and other communicators apart from the masses. In this course, students will learn the basics of four Adobe Creative Cloud products--PhotoShop, Illustrator, Premiere Pro, and After Effects--along with how to apply them to different business settings. Students will learn the fundamentals: product mock-up design using flat art, product commercials, product photo editing, basic animations, and general visual presentation techniques. Although this course covers the fundamentals, all skill levels are welcome. Class sessions will consist of learning and practicing the functions of the software, and students will get hands-on experience by working on a small project.
SEN1335 - MEMES, VIRALITY, POP CULTURE
MEMES, VIRALITY, POP CULTURE
SEN1335: Title: Memes, Virality, and Popular Culture
Instructor: Kaitlyn Sleyster
Students in this course will explore the internet and its relationship to contemporary pop culture, emphasizing the role of humor. How has the internet influenced our understanding of what is "funny?" What makes something "go viral"? In what ways does the internet replace in-person connection? To answer these and related questions, students will analyze memes, TikToks, Netflix originals, and more. As a conclusion to "Memes, Virality, and Popular Culture," students will reflect on the internet's impact on their own lives in a creative format.
SME2000 - SME:MANAGERIAL ACCOUNTING AND OPERATIONS
SME:MANAGERIAL ACCOUNTING AND OPERATIONS
The sophomore management experience MAC and TOM module (SME) integrates two subject streams: Technology and Operations Management (3 credits) and Managerial Accounting (3 credits). This module focuses on the internal organization and processes required for entrepreneurial leaders and managers to successfully test and execute business strategies. To be effective, entrepreneurs and managers must design operations, model the expected performance of operational designs, make decisions that strategically manage costs, and take actions that achieve desired results in an ethical manner. The two streams in this module will help build the skills you need to become ethical entrepreneurial leaders and managers. You will experience how the design of operations impacts measured performance, and how modeling expected results before action is taken leads to improved operational decisions. SME will also provide learning experiences that demonstrate the interconnections between the streams.
***Students may not take SME2000 and SME2010 concurrently***
SME2001 MANAGERIAL ACCOUNTING
3 Intermediate Management Credits
The Managerial Accounting stream in SME builds on knowledge acquired in Financial Accounting but shifts the focus to providing entrepreneurs and managers with relevant information that supports decision making and performance measurement. The stream introduces the language of managerial accounting and teaches students to perform basic management accounting analyses (e.g., costing of cost objects, cost behavior, differential analysis, and performance measurement). The stream requires students to use the results of their analysis to evaluate the design of operations, to make strategic decisions, and to propose action. Issues covered include selecting a profitable mix of products and services, analyzing profits and costs during product development, budgeting for operations, analyzing whether to outsource or insource activities, and managing performance through measurement systems. Throughout the semester we will explore interconnections between management accounting analyses and operational actions.
SME2002 MANAGING OPERATIONS
3 Intermediate Management Credits
Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from their conception to their consumption. This course introduces you to the operational challenges that entrepreneurs and managers face and provides a set of tools to aid you in designing, evaluating and managing business processes to meet your organization's objectives. Throughout the semester we will explore interconnections between operational actions and management accounting analyses.
Prerequisites: ACC1000 and FME1001 or (MOB1000 and MOB1010)
SME2010 - SME: MARKETING AND INFO TECHNOLOGY
SME: MARKETING AND INFO TECHNOLOGY
Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market - think creatively, act entrepreneurially and utilize analytical rigor. The Marketing stream of SME will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, integrative teaching, simulations, and case analysis. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson's learning goals. The marketing stream of SME will primarily integrate with Managing Technology and Information Systems. There will be a joint social media related project and presentation.
*** Students may not take SME2000 and SME2010 concurrently***
3 Intermediate Management Credits
The sophomore management experience MKT and IT module (SME) integrates two subject streams: Marketing (3 credits) and Managing Technology and Information Systems (3 credits). This module focuses on helping students develop an understanding of the marketplace and the role of informational data bases, marketing research and marketing analytics in adding this understanding. The two streams highlight the role of marketing and information technology interface in a variety of contexts to enhance the effectiveness of business strategies. Businesses are actively using social media, mobile and online to market their products and services. The two streams will jointly highlight the importance of these information technology advancements in enabling businesses (and marketers) to better serve their customers. SME will also provide learning experiences that demonstrate the interconnections between the streams.
SME2012 MANAGING INFORMATION TECHONLOGY AND SYSTEMS
3 Intermediate Management Credits
Managing Information Technology and Systems (MITS), part of the second year management curriculum, is designed to introduce students to the foundational concepts in Information Technology and Systems (ITS) and their application in managing innovation, ITS infrastructure, and organizational partners (suppliers/customers) in the context of a medium/large business. The course will integrate primarily with Marketing and Operations using common/linked cases and joint exercises. The pre-requisites for the course is FME (Foundation of Management and Entrepreneurship).
Prerequisites: FME1001 or (MOB1000 and MOB1010)
SME2041 - SME INTEGRATION
SME2041 SME INTEGRATION
The sophomore management experience includes a 1-credit integrated experience designed to bring together some of the concepts you have already been learning and applying in your management classes at Babson.