Reunion Weekend

Client​​

Alumni and Friends Network​​

Objective

Connect with and build pride throughout Babson’s alumni network regarding the revamped Reunion and Homecoming weekend, encouraging the reunion class members to attend and spread the word among their peers.

The Work

We developed a new, vibrant look and appealing messaging for a suite of Reunion promotional materials that included teaser videos, a Save the Date boxed balloon, targeted emails to specific audience segments, an event brochure, social media outreach, and a specialized toolkit for reunion volunteers to use as they recruited their classmates.

Outcome

Not only did undergraduate reunion attendance increase 29 percent from the year prior and 50 percent from 2011, we enjoyed glowing feedback from alumni—before, during, and after the weekend—expressing their pride regarding the creative and promotional efforts supporting the event.

Accolades

• 2015 Communicator Awards: Award of Excellence, Reunion Save-the-Date Invitation
• 2015 Communicator Awards: Award of Distinction, Reunion Volunteer Toolkit
• 2015 Graphic Design USA: American Inhouse Design Awards, Reunion Save-the-Date Invitation
• 2014 Collegiate Advertising Awards: Gold, Reunion Volunteer Toolkit
• 2014 Collegiate Advertising Awards: Gold, Save-the-Date Invitation