Carmen has over 15 years of experience in marketing and communications, with a focus on higher education over the last 8 years. Prior to joining Babson, Carmen has worked in various marketing capacities at the University of Chicago, Stanford University, and Texas A&M University.
Originally from Hong Kong, Carmen had been working as a writer and editor for some of the top lifestyle magazines there before coming to the U.S. She now writes regularly for Vogue Hong Kong and other publications in her hometown, covering topics from arts and culture to feminism and literature. She is a contributor of the anthology Hong Kong Noir (Akashic, December 2018). You can also find her writing in Undomesticated and City Magazine. Since joining Babson, Carmen has started writing about family entrepreneurship. She is a co-author of the case Diunsa: An Entrepreneurial Family’s Digital Response to COVID-19 in the journal Entrpreneurship Education and Pedagogy.
In addition to writing, Carmen is also passionate about promoting cultural understanding. She joined the Governing Board of Asian Pop-up Cinema in January 2021 to help bring the latest Asian films to the U.S. audience.
Carmen received her MBA from Babson in 2021, with a double concentration in Marketing and Business Analytics, and her BA in English from the Chinese University of Hong Kong. She speaks and writes fluently in three languages: English, Cantonese, and Mandarin.