Key Messages and Proof Points

Brush up on Babson’s strategy by reviewing our strategy, mission, key messages and supporting proof points.

Institutional Overview

Babson invented the methodology for entrepreneurship education nearly a half-century ago, and it remains an integral part of our DNA. We believe that our methodology of Entrepreneurial Thought and Action® is the most positive force on the planet for generating sustainable economic and social value. Unlike other schools that teach entrepreneurship as a siloed discipline, Babson integrates Entrepreneurial Thought and Action among the full range of its undergraduate, graduate, and executive education offerings. As a result, our students and clients have both the business skills and entrepreneurial mindset to excel in any organization. They are comfortable with ambiguity and embrace accountability. They are quick to identify and capitalize on opportunities, and desire a career rich with purpose as well as profits.


Babson College educates entrepreneurial leaders who create great economic and social value everywhere.

Key Messages and Proof Points

Babson has four key messages aligning with the College’s mission and institutional strategy.

  1. Babson is THE educator, convener, and catalyst for Entrepreneurship of All Kinds©(Datasheet PDF)
  2. Innovation and experimentation … creating sustainable, real-world solutions to social, economic, and environmental issues. (Datasheet PDF)
  3. Global scope ... convening and advancing an entrepreneurial planet.(Datasheet PDF)
  4. Tangible results … shaping passionate, self-actualized leaders who reshape the world through innovative, value-generating action.