Color Palette

The Color Palette

The Babson College palette is crisp, contemporary, and expansive. The use of color is integral to the Babson brand. Bright, engaging, inviting, and impactful, our color palette visually embodies the emotive expression of the brand.

Babson Green (PMS 3425) is the primary color for the institution. Babson Green should appear on all communications and should be the dominant color used as a visual thread that unites our brand.

Color Key

BABSON GREEN = Name
Pantone 3425 C = Pantone Matching System color for printing
100c/10m/69y/44k = CMYK values for 4 color process printing
#006644 = Hex number for web
0r/102g/67b = RGB values for web
2040-30, Very Green = Benjamin Moore paint color name

Babson Green

Pantone 3425 C
100c/10m/69y/44k
#006644
0r/102g/67b
2040-30, Very Green

Courtyard Green

Pantone 576
52c/6m/79y/25k
#597C31
89r/124g/49b
546, Courtyard Green

Sherwood Green

Pantone 7494 C
31c/5m/36y/16k
#9EB28F
158r/178g/143b
HC-118, Sherwood Green

Alfresco

Pantone 5415 C
57c/23m/10y/31k
#567B8A
86r/123g/138b
1672, Alfresco

Bright Gold

Pantone 611 C
5c/3m/76y/11k
#DDD055
221r/208g/85b
371, Bright Gold

Mango Punch

Pantone 7409 C
33m/98y
#EEAF00
238r/175g/0b
154, Mango Punch

Ocre

Pantone 457 C
6c/23m/97y/26k
#AD9001
173r/144g/1b
2151-30, Ocre

Peacock Blue*

Pantone 7472 C
62c/26y
54r/129g/128b
2049-40, Peacock Blue

Summer Nights

Pantone 3025 C
100c/24m/11y/52k
#005172
0r/81g/114b
777, Summer Nights

Englewood Cliffs

Pantone 424 C
30c/22m/19y/53k
#6C6F70
108r/111g/112b
1607, Englewood Cliffs

Sweet Daphne

Pantone 7492 C
17c/1m/45y/3k
#C7D28A
199r/210g/138b
529, Sweet Daphne

Cedar Key

Pantone 7527 C
3c/4m/14y/8k
#DAD7CB
218r/215g/203b
982, Cedar Key

Blue Heather

Pantone 5455 C
16c/3m/3y/5k
#C6D3D7
198r/211g/215b
1620, Blue Heather

Beach Haven

Pantone 7499 C
1c/2m/20y
#EDE8C4
237r/232g/196b
218, Beach Haven
Please note that hex values are optimized for use on the web for color accessibility. If no hex value is noted, then color does not meet online accesibility standards and should not be used on Babson's website. See Digital Colors for online-approved color values.

Colors Modified for Digital Use

When displaying text or elements that are meant to be digital, please be aware that Babson College must comply with WCAG 2.0 AA standards.

The visual presentation of text and images of text must have a contrast ratio of at least 4.5:1, except for large text. Large text is easier to read, so the contrast requirement is reduced to 3:1. WCAG defines large text as text that is 18 pts / 24 pixels and larger, or 14 pts / 8.67 pixels if it is bold.

Please reference our digital color palette which includes contrast examples.