Guidelines and Templates
The Babson brand includes a particular color palette, specific rules about our trademarked logo usage, recommended fonts, editorial tone, and many other guidelines. Please adhere to when using Babson logos or preparing printed materials, developing digital media, or creating documents for promotional use.
Babson brand assets are available in a wide variety of formats. For a comprehensive guide on proper usage of brand elements, please read our full brand guidelines.
For review and approval of other Babson logo use, or if you have questions on brand guidelines, templates, and fonts, please email Melissa Jolly, Art Director and Brand Operations Specialist. For questions on social media and Web style guidelines, please email James Regal, Senior Director, Marketing Opertions.
Trade Gothic Condensed and PMN Caecilia are Babson’s brand fonts. If you are familiar with font management, you can purchase and download these fonts at fonts.com. For general use, Arial Narrow is an approved substitution.
Email Signature Guidelines
To further unify our brand, Babson employees are encouraged to create a Babson email signature in Outlook. Please visit the Email Signature Guidelines page for examples and instructions.