Brand Campaign: The Entrepreneurs
Launched in March 2015, Babson’s institutional brand campaign was designed to position Babson as the educator, convener, and catalyst of Entrepreneurs of All Kinds®.
Our graduates embody entrepreneurship in action, and our goal was to give them center stage in The Entrepreneurs: A True Babson Story. By showcasing the stories of these successful graduates, the campaign illustrated the impact Babson graduates are making in industries and organizations of all types and sizes across 120 countries.
The campaign was conceptualized and executed in partnership with Connelly Partners. Each story was accompanied by a promotional movie-style poster and testimonial video featuring the alumni action star. These posters and videos lived on the campaign microsite, and were distributed via several channels, including print, out of home, display and paid social.
Watch the Stories of the Babson Action Stars
These print executions were featured in magazines including BizEd, Entrepreneur, Forbes, Fortune, Money, and Time.
Out of Home
Out of home installments were located in/around Greater Boston and in San Francisco. Some of the Boston locations included Logan Airport, Back Bay Station, South Station, the Financial District and on digital screens throughout the city.
Boston Logan International Airport (BOS)
Back Bay Station
Boston District Hall (Digital Ad)