Follow the question and answers to these steps below to properly plan for your event, program, or program initiative.
What is this event or initiative about?
Clarify the purpose or focus.
Why would people be interested in this event or initiative?
Identify the value proposition for your target audience(s).
Who do you want to reach?
- Internal Audiences (e.g. – students, faculty, staff)
- External Audiences (e.g. – corporate business community, other academic institutions)
- Stakeholders (on and off campus)
- Partners (on and off campus)
- Sponsors (on and off campus)
What do you want them to do?
Reach out to stakeholders, partners, and potential sponsors to help further define what you are planning.
See the Event Management Office (EMO) On Campus Event Process to set a date and plan logistics for your event.
How will you define success?
- Number in attendance—“butts in seats” or enrollment in an initiative
- Financial measurement—make a profit, meet budget, break even
- Actions taken after the event (ex. – Did participants respond favorably to an evaluation survey? Was there a post-event call to action?)
- Buzz created in social media before, during, and after the event (e.g. – Did people use your hashtag and retweet?)
- Number of hits on your Web page