Babson College will be open this fall. Details available in Babson Together, our return to campus plan

The Marketing Team

The Babson College Marketing team consists of agile, creative, and seasoned industry professionals. 

Leadership

Kerry Salerno - Vice President & Chief Marketing Officer
Lorraine Daignault - Assistant Vice President, Communications Strategy
James Regal - Senior Director, Marketing Operations
Robin Staley - Senior Director, Marketing Enrollment Strategy
Cheryl Robock - Director, Creative Services
Lindsay Magoon - Sr. Associate Director, Institutional Marketing & Strategic Initiatives
Kristina Feasey - Manager, Strategic Business Operations
Kim Mills - Marketing and Communications Coordinator

Marketing Enrollment Strategy

Ann Marie Carmichael - Graduate Enrollment Marketing Manager
Hannah Erb
 - Digital Campaign Specialist
Kathy Goldberg - Sr. Marketing Manager, Digital & Brand
Gena Peditto - Digital Marketing Manager
Wendy Witt - Manager, Undergraduate Enrollment Marketing

Creative Services

Cathy Cahill - Senior Graphic Designer
Kayla Fitzgerald - Graphic Designer
Melissa Jolly - Art Director
James Kiley - Senior Editor

Communications Strategy

Elizabeth Atwater - Associate Director, Content Strategy (Enrollment Marketing & Brand Content)
Eric Beato - Editor, Babson Magazine
John Crawford - Senior Journalist
Paul DeWolf - Associate Director, Multimedia
Karl Klaussen - Marketing Content Specialist
Kaitlyn Lanthier - Director, Content Strategy
Bryan Lipiner - Journalist
Maggie McGinnis - Multimedia Producer
Anne O'Rourke - Special Assistant to the President, Presidential Communications
Brianna Radicioni - Associate Director, Content Strategy (News & Reputation)

Marketing Operations

Christopher Brown - Interactive Design Specialist
Todd Mattuchio - Manager, Marketing Data & Analytics
Adam Pearlman - Interactive Web Development Specialist
Wendy Schoenfeld - Business Analyst