The Marketing Team

The Babson College Marketing team consists of creative, seasoned industry professionals. The organization is comprised of institutional communications, including brand awareness efforts, public relations, and crisis communications; integrated marketing, including creative services, integrated content, and multimedia and interactive; lifecycle marketing and communications, which leads admissions marketing efforts; and  Babson Magazine.

The marketing leadership seeks to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution.


Kerry Salerno - Vice President & Chief Marketing Officer
Andy Tiedemann - Associate Vice President, Institutional Communications
James Regal - Senior Director, Marketing Operations
Kim Mills - Marketing and Communications Coordinator

Institutional Communications

Michael Chmura - Director, Public Relations
Lindsay Magoon - Associate Director, Institutional Communications
Brianna Radicioni - Assistant Director, Institutional Communications
Shannon Sweeny - Specialist, Public Relations
Elizabeth Atwater - Senior Manager, Thought Leadership Content
Kaitlyn Lanthier - Senior Brand Journalist

Creative Services

Cathy Cahill - Graphic Designer
Jennifer Chan - Junior Graphic Designer
Melissa Jolly - Art Director
James Kiley - Senior Editor
Cheryl Robock - Director, Creative Services

Multimedia And Interactive

Christopher Brown - Interactive Support Specialist
Adam Pearlman - Interactive Web Development Specialist

Marketing Project Management

Kristina Feasey - Manager, Marketing Project Management
Wendy Schoenfeld - Project Coordinator

Enrollment Marketing

Kathy Goldberg - Senior Manager, Brand Marketing
Tonia Hamilton - Senior Manager, Undergraduate Marketing
Gena Peditto - Manager, Digital Marketing
Ashley Demers - Coordinator, Enrollment Marketing

Babson Magazine

John Crawford - Senior Editor, Babson Magazine

Campus Marketing Partners


Scott Dietz - Associate Athletic Director, Strategic Communications

Executive Education Marketing

Michael Bruny - Digital Content Manager
Kristen Johnson - Managing Director, Marketing