Craig Bida

Senior Fellow in Social Innovation

Craig Bida is a dynamic, seasoned executive with extensive experience developing and implementing purpose-driven branding, marketing, and communications strategies across the public, corporate, and nonprofit sectors. He is the Founder and CEO of Think Design Disrupt, a brand-building consultancy that designs, reimagines, and activates brands to create simultaneous social, environmental, and economic impact for clients including the National Park Service, Sperry, and Luxottica.

From 2010–2014, Craig was the Executive Vice President of Social Impact and Nonprofit Marketing at Cone Communications, an award-winning public relations and marketing agency. At Cone, Craig led the development and execution of strategies and programs designed for clients including the Sierra Club, the Nature Conservancy, American Heart Association, American Cancer Society, Disney, FedEx, Hilton, and Kenneth Cole. Prior to that, Craig was a marketing executive at Procter & Gamble for over a decade, where he led brand and marketing strategies for a portfolio of leading global brands including Braun, Duracell, and PUR. Earlier in his career, Craig worked for the New York City Department of Housing Preservation and Development, where he partnered with stakeholders across sectors to lead multi-million-dollar economic redevelopment and urban renewal initiatives.

Craig is an Adjunct Lecturer, Executive in Residence, and Senior Fellow in Social Innovation at Babson College where he teaches in the Affordable Design and Entrepreneurship program—a collaboration between Babson, Olin, and Wellesley Colleges that activates community-based, participatory design approaches to address injustice in contexts around the world. Craig also teaches Nonprofit Marketing Strategy as part of The Institute for Nonprofit Practice’s Core Certificate Program, and serves as a Board member for the Charles River Conservancy and Gmin/Global Minimum.