Cracking the Code in Sales Education

Six Skills and Behaviors to Emphasize in Sales EducationSalesmanship is central to a startup’s success, but many budding entrepreneurs shy away from selling instead of embracing it. Luckily, selling is both an art and a science, and it can be taught. Vincent Onyemah, Associate Professor of Sales and Marketing at Babson College, offers six skills entrepreneurship educators can reinforce that will help students become better salespeople.

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