Rewrite the Writing on the Wall

Incremental, market-driven innovation is the bedrock of business. Your company can buy growth through acquisition or grow through geographic expansion. But how can you achieve continuous organizational renewal? How can you foster a robust innovation culture once your company has established itself as a market leader?

Download our Strategic Innovation Toolkit, Backcasting to Build the Future, to learn how you can write your company’s future story. Babson Executive Education expert and Professor of Innovation Management at Babson College, Dr. Gina O’Connor, guides market-driving behavior to sustain growth, increase adaptability, and all-around future-proof your business against uncertainty.