DIANA

The Diana Project researches women-owned businesses, which are vital for wealth creation, innovation, and economic advancement throughout the world.

Babson is a partner on the Diana Project. Named after the goddess of the hunt, the Diana Project is a multiyear and multi-university study of female business owners and business growth activities. Two of the five leading female scholars who have written the Diana Project are key members of the Babson community, Patricia Greene, Professor of Entrepreneurship, and Candida Brush, Entrepreneurship Division Chair and Director, Arthur M. Blank Center for Entrepreneurship.

As entrepreneurship is central to economic growth around the world, the progress of women-owned businesses is vital for wealth creation, innovation, and economic advancement in all countries. The Diana Project investigates the apparent disconnect between opportunities and resources in equity funding for high-growth women-owned businesses. The disparity between the number of women-owned businesses and the small share of equity capital they receive is a disadvantage not only to women, but also to investors who may be unaware of attractive equity investment opportunities. Equity investments fuel the growth and development of new ventures, yielding innovative solutions for consumers and businesses that may better society at large.