AMA/ACRA Second Triennial Conference
Hyatt Regency, Coral Gables, Florida
AMA Retailing & Pricing SIG, American Collegiate Retailing Association, and the Babson Retail Supply Chain Institute.
Dhruv Grewal, Babson College; Jens Nordfält, Stockholm School of Economics; Anne L. Roggeveen, Babson College; Rodney Runyan, Texas State University, Lancaster University; Jane Swinney, Oklahoma State University; Maria Elena Vazquez Lira, Tecnológico de Monterrey.
March 4–7, 2015
The AMA/ACRA Triennial Retail Conference, which serves as a forum for practitioners and academics to come together and share ideas, invites research papers related to various aspects of retailing from both academic and managerial perspectives.
Papers are subject to a double-blind review process. Papers accepted for concurrent sessions also could be designated as submissions to the Journal of Marketing Management.
For more information, please visit acraretail.org.