AMA/ACRA Second Triennial Conference


Hyatt Regency, Coral Ga​bles, Florida​


​AMA Retailing & Pricing SIG, American Collegiate Retailing Association, and the Babson Retail Supply Chain Institute.

Conference Co-chairs

Dhruv Grewal, Babson College; Jens Nordfält, Stockholm School of Economics; Anne L. Roggeveen, Babson College; Rodney Runyan, Texas State University, Lancaster University; Jane Swinney, Oklahoma State University; Maria Elena Vazquez Lira, Tecnológico de Monterrey.

Conference Dates

March 4–7, 2015

Download the AMA/ACRA Second Triennial Conference Program (pdf)

Conference Information

The AMA/ACRA Triennial Retail Conference, which serves as a forum for practitioners and academics to come together and share ideas, invites research papers related to various aspects of retailing from both academic and managerial perspectives.

Papers are subject to a double-blind review process. Papers accepted for concurrent sessions also could be designated as submissions to the Journal of Marketing Management.

For more information, please visit​​​​​​​​​​​​​​​​​​​​​​​​​​

 Conference Registration

$400 for ACRA or AMA members. $475 for nonmember.