Marketing

The Marketing Division at Babson College has a very broad and strategic view of marketing in the context of the overall enterprise.

In particular, we see marketing as the enterprise-wide set of processes, systems, and activities beginning with the use of deep customer and marketplace knowledge to craft compelling value propositions for customers in optimally targeted segments and continuing to the exemplary delivery of the value across the entire customer experience cycle. For us, marketing is more than just a function; it is a customer-centric way of being consistently demonstrated by the entire enterprise in all its offerings and activities.

We offer foundational, implementation-oriented, and industry-focused marketing courses in Babson’s undergraduate and graduate business programs. In addition, we actively support the student-run sales and marketing clubs at both the undergraduate and graduate levels. Separately, we constantly engage with other management disciplines in the college to design and deliver highly regarded corporate executive development programs in the United States, Europe, Latin America, and Asia.

We are home to an eclectic mix of faculty ranging from leading academic researchers to highly applied researchers working extensively with major global corporations, all of whom are passionate about and deeply committed to an action-based approach to teaching in which conceptual learning is supported by real-world, real-time marketing projects in an overall business context. Consistent with Babson’s strategic positioning, we constantly stress the need–indeed, the imperative–for an innovation-based entrepreneurial way of being when it comes to the practice of marketing and management.

We encourage you to explore this page as well as its various links. Please do not hesitate to contact us if you have any questions or would like additional information; we genuinely would welcome the opportunity to interact with you.

Babson prof. leads session at Management, Leadership and Governance conference—call for papers:

Much of the study of business innovation focuses on start-ups and entrepreneurs. Consequently, it is often assumed that little start-ups are creative and big firms are slow and bureaucratic. But this is a gross oversimplification as we argue that today’s economy often favours big companies over small ones. For example, economic growth is driven increasingly by huge ecosystems such as the ones clustering around Apple’s iPhone or Google’s Android operating system. Similarly, globalization puts a greater premium on size than ever before. How then can we assess the large (or at least high growth) companies on the dimension of entrepreneurial proclivity? Tushman notes that “great leaders navigate the tensions between new innovations and core products from the C-suite—they don’t leave the battle to their middle managers.” We would welcome papers that provide conceptual or pragmatic frameworks on why innovative leaders succeed in fast growth/fast changing environments while other senior executives slip into bureaucratic stagnation. See the attached PDF for full details.

Visiting Professor in Marketing—Babson College

The Marketing Division at Babson College has an opening for a Visiting Professor for the 2012-13 academic year. Preference will be given to candidates who have strong experience in teaching in the areas of Marketing Management/Strategy, Global Marketing, Social Media and/or Consumer Behavior. The capability to teach graduate core marketing courses and to deliver executive education in the area of marketing will be a strong plus.

Located 10 miles west of Boston, Babson College is a private, independent AACSB-accredited institution specializing in management education. The college has 3,000 students evenly divided between undergraduates and MBAs. Babson’s Marketing Division has fourteen full-time faculty teaching in the undergraduate, MBA and executive programs. Babson has achieved a reputation for the introduction of integrative curricula in all its programs, which are ranked number one in Entrepreneurship in the U.S. and/or worldwide by Business Week, the Financial Times, and U.S. News & World Report. The undergraduate marketing program is ranked #4 in the U.S. by Business Week.

Interested candidates should send a curriculum vita, along with a letter outlining their capabilities, to Professor Phil Dover, Chair, Marketing Division, Babson College, Babson Park, MA 02457-0310 (dover@babson.edu). Further details about the position can be gained by calling 781-239-4255. The deadline for applications is April 20, 2012.

Babson College is strongly committed to the diversity in its educational environment and is an Affirmative Action/Equal Opportunity Employer.