News and Events
Anne Roggeveen Photo: Pat Piasecki
Professor Roggeveen Interviewed in Babson Magazine
Read about Professor Roggeveen in the Fall 2013 Babson Magazine article “Living a Life of Experimentation”—Exploration happily permeates Anne Roggeveen’s life, personally and professionally.
New Marketing Faculty Members
The Marketing Division welcomes two new faculty: Rajendra Sisodia and Vicky Crittenden.
Professor Crittenden Receives Award
Marketing Division Chair and Professor Victoria Crittenden receives Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education. For more information see the Babson press release Babson Marketing Professor Crittenden Receives Award for Innovative Excellence in Marketing Education.
Anne Roggeveen and Dhruv Grewal Co-chair Conference
On August 7-9, 2013, over eighty scholars from around the globe gathered at Babson’s Executive Education Center for the 13th Annual Pricing Conference. Dhruv Grewal (Babson College), Anne Roggeveen (Babson College), and Jens Nordfält (Stockholm School of Economics) co-chaired this conference with support provided from the Babson Retail Supply Chain Institute, AMA Retailing & Pricing SIG, and Center for Retailing at the Stockholm School of Economics. The theme of this year’s conference was “Pricing and Retailing.” This conference included research papers related to various aspects of pricing and retailing from both academic and managerial perspectives. The conference served as a forum for practitioners and academics to come together and share ideas. In addition, the co-chairs are editing a special issue of Journal of Product and Brand Management dedicated to the themes of this conference.