News and Events

A Couple of Exciting Events/Dates:

1. PUMA: Global Brand Strategy & Product Innovation—Thursday, March 28th, 4:30pm-6:00pm. We will welcome Louis Joseph, Global Director of Strategy & Innovation at PUMA to deliver a keynote, focused on the challenges of building a global brand.
2. 5th Annual Marketing Case Competition—Friday & Saturday, April 12th & 13th. We hope to welcome nearly 100 MBA students from around the country to provide solutions to a real-time business issue. Details Forthcoming!

Dhruv Grewal

• Grewal, Dhruv, Julie Baker, Michael Levy and Glenn Voss (2003), "Wait Expectations, Store Atmosphere and Store Patronage Intentions" Journal of Retailing. Forthcoming
• Chandrasherkaran, Rajesh and Dhruv Grewal (2003), "The Malleability of Internal Reference Price: The Moderating Role of Involvement," Journal of Retailing. Forthcoming
• co-chair, American Marketing Association Doctoral Consortium, Coral Gables, June 2001 (with A. Parasuraman and A. Sharma).
• Berry, Leonard, Kathleen Seiders and Dhruv Grewal (2002), "Understanding Service Convenience," Journal of Marketing.
• Baker, Julie, A. Parasuraman, Dhruv Grewal and Glenn Voss (2002), "The Influence of Store Environment, Merchandise Value, Interpersonal Service Quality and Shopping Experience Costs on Store Patronage Intentions," Journal of Marketing.
• co-chaired the Pricing Track, Academy of Marketing Science, San-Diego, California in May, 2001.

Dhruv Grewal and Michael Levy

• Levy, Michael and Dhruv Grewal (2002), "Manager's Journal: So Long, Kmart Shoppers," Wall Street Journal, New York, January 28, Eastern Edition, A14.
• co-editors of the Journal of Retailing, have been busy getting the JR word out this year.
• attended Meet the Editors Sessions at the Academy of Marketing Science Conference in June 2002.
• attended the American Marketing Association Doctoral Consortium in June 2002. attended the American Marketing Association Summer Educators' Conference in August 2002 to lead the bi-annual Editorial Review Board Meeting and co-chair the William Davidson Awared Best Journal of Retailing paper session where the winner and two honorable mention papers are presented.
• won Stanley C. Hollander Best Retailing Paper Award and M. Wayne Delozier Best Conference Paper Award, at the 2002 Academy of Marketing Science Annual Conference in June 2002 for their paper, "The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage Intentions," with co-authors Julie Baker and Glenn Voss.
• co-chaired the Retailing Track, American Marketing Summer Conference, 2001.
• co-chaired the Electronic Business Track, American Marketing Winter Conference, Scotsdale, Arizona, 2001.

H. David Hennessey

• was the keynote speaker at MAKUB conference at Tillburg University in The Netherlands on March 21, 2001.
• was interviewed in a story on February 15, 2001, on cnn.com's Career page concerning business lessons of CBS's Survivor.