Sandra Bravo

Lecturer

Academic Division: Marketing

Bio

Sandra Bravo is a Lecturer in the Marketing Division at Babson College. She specializes in marketing management and strategy as well as communications. Prior to joining Babson, she taught at Boston College for two decades in courses such as Principles of Marketing, Marketing Research, Consumer Behavior, and Communication & Promotion at both the graduate and undergraduate levels. In addition, she wrote book reviews for the Journal of the Academy of Marketing Science. In conjunction with teaching, Sandra also serves as a marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provides clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail. Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company, responsible for marketing efforts along the East Coast. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials. Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.

Academic Degrees

  • MBA, Babson College
  • BA, University of Massachusetts at North Dartmouth

Academic Interests

Marketing management and strategy as well as communications.

Courses

Degree Courses 2016-2017

Degree Courses 2015-2016

Publications

Conference Proceedings

  • Bravo, S.J., Fiene, S., Hudson, B., Kotz, J., Lindgren, L. (2016). From Practice to the Academy: Why It Happens, Lessons, Tips and Leveraging Professional Experience. Providence, RI, USA
  • Bravo, S.J., Beitelspacher, L.S. (2016). Whole Student, Whole Faculty, Whole Classroom: Managing Anxiety to Maximize the Learning Experience. Providence, RI, USA

Presentations

  • From Practice to the Academy: Why It Happens, Lessons, Tips and Leveraging Professional Experience
    Bravo, S., Fiene, S., Hudson, B., Kotz, J., Lindgren, L. From Practice to the Academy: Why It Happens, Lessons, Tips and Leveraging Professional Experience Marketing Management Association Fall Educators Conference, Providence RI (2016)
  • Whole Student, Whole Faculty, Whole Classroom: Managing Anxiety to Maximize the Learning Experience
    Bravo, S., Beitelspacher, L. Whole Student, Whole Faculty, Whole Classroom: Managing Anxiety to Maximize the Learning Experience Marketing Management Association Fall Educators Conference, Providence RI (2016)