Beth Goldstein

Adjunct Lecturer

Academic Division: Entrepreneurship


Author, consultant, coach, and educator, Beth has spent the last 25 years helping entrepreneurs launch and grow their businesses. Through her work as President of Marketing Edge Consulting Group, she shows business owners how to apply customer knowledge to create targeted sales and marketing programs that drive revenue while increasing profitability and customer loyalty. Beth is the author of two books on business growth, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) and Lucky By Design. Prior to joining Babson, Beth spent 13+ years at the Boston University School of Management where she taught entrepreneurial sales & marketing courses, ran their New Venture Competition and served as the Faculty Director for the university’s nationally ranked Online Graduate Certificate in Entrepreneurship Program. Beth conducts business growth workshops throughout the U.S. for organizations ranging from publicly-funded groups like the MA Supplier Diversity Office to Fortune 500 companies like Carrier Corporation and Fidelity Investments. She served as the lead instructor for Interise’s nationwide training program, run in conjunction with the U.S. Small Business Association's Emerging Leaders (e200) Initiative. This program provides training to executives of established businesses throughout the U.S. looking to strengthen and grow their existing businesses. Beth was instrumental in developing the 9-month curriculum and taught the business accelerator program in Massachusetts for several years. Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She holds an MBA from Boston University and a BA in economics and sociology from Brandeis University.

Academic Degrees

  • MBA, Boston University
  • BA, Brandies University


Degree Courses 2017-2018


Degree Courses 2016-2017


Cases and Teaching Notes

  • Ceru, D.J., Goldstein, B.L. (2016). Chocolate Remedies: A Healthy Twist. 12.
  • Ceru, D.J., Goldstein, B.L. (2016). Chocolate Remedies: A Healthy Twist - Teaching Note. 6.