Ruben Mancha

Assistant Professor

Academic Division: TOIM
Babson
# 211A

Bio

Ruben Mancha is an Assistant Professor of Information Systems in the Technology, Operations, and Information Management Division, and faculty director of the Digital Experience Initiative (www.babson.edu/dXi). In 2017, he was a recipient of the Best 40-Under-40 Business School Professors award by Poets and Quants. Dr. Mancha's research is in the areas of digital innovation, emerging technologies, and sustainability. His research has been published in journals such as Decision Support Systems, Ivey Business Journal, Business Horizons, International Journal of Technology Transfer and Commercialisation, Journal of Information Technology Management, and Journal of Intelligent Systems in Accounting, Finance, and Management. He has also contributed essays to a number of edited books, such as Contemporary Perspectives in Data Mining II and Encyclopedia of Research Design. He teaches information technology courses at Olin Graduate School of Management and digital transformation courses at Babson Executive Education. Before completing his doctoral studies at the University of Texas at San Antonio, Dr. Mancha held consulting and research positions in the food and biotechnology industries in Spain and the U.S.

Academic Degrees

  • Ph D, The University of Texas at San Antonio
  • MS, The University of Texas at San Antonio
  • BS, Universidad de La Laguna

Academic Interests

Digital Innovation; Sustainability

Awards & Honors

  • 2017 - Changemaker Award, The Lewis Institute, Babson College
  • 2017 - Best 40-Under-40 Business School Professor, Poets & Quants
  • 2010 - Presidential Dissertation Fellow, The University of Texas at San Antonio
  • 2010 - Distinguished Teaching Award, The University of Texas at San Antonio
  • 2009 - William Mastoris, Jr. Endowed Business Scholarship, The University of Texas at San Antonio, College of Business
  • 2009 - Doctoral Consortium Fellow, Americas Conference on Information Systems
  • 2004 - Fellowship to conduct graduate studies at the University of Texas at San Antonio, Government of the Canary Islands (Spain)
  • 2004 - Business Innovation Fellowship, University of La Laguna (Spain)

Courses

Degree Courses 2017-2018

  • MIS 7200: GLOBAL CONNECTIONS THROUGH TECH
  • MIS 9550: INNOVATING WITH WEARABLE TECHNOLOGY

Degree Courses 2016-2017

Publications

Journal Articles

  • Mancha, R., Gordon, S.R., Iyer, B.R. (2018). Figayou Pursues a Platform Strategy: A Case Study of Digital Platform Entrepreneurship. Journal of Information Technology Case and Application Research link
  • Kokina, J., Mancha, R., Pachamanova, D.A. (2017). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting link
  • Ali, A., Mancha, R., Pachamanova, D.A. (2017). Correcting Analytics Maturity Myopia. Business Horizons link
  • Mancha, R., Ali, H. (2017). The Unexamined Algorithm Is Not Worth Using. Stanford Social Innovation Review link
  • Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly) link
  • Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology, 43, 145-154.
  • Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin, 19(4), 105-118.
  • Yoder, C., Mancha, R., Smith, P. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin, 19(4), 119-127.
  • Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly, 34(4), 38-45.
  • Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems, 57, 200-211.
  • Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation, 13(1-2), 57-79.
  • Mancha, R., Yoder, C., Clark, J. (2013). Dynamics of Affect and Cognition in Simulated Agents: Bridging the Gap between Experimental and Simulation Research. International Journal of Agent Technologies and Systems, 5(2), 79-96.
  • Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management, 23(4), 21-32.
  • Mancha, R., Hallam, C., Dietrich, G. (2009). Self-Efficacy in Software Developers: A Framework for the Study of the Dynamics of Human Cognitive Empowerment. International Journal of Information Technologies and Systems Approach, 2(2)
  • Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management, 4(16)
  • Reina, M., Mancha, R., Gonzalez-Coloma, A., Beilen, M., Rodriguez, M., Martinez-Diaz, R. (2007). Diterpenoid Alkaloids from Delphinium gracile DC. Natural Product Research, 21(12), 1048-1055.
  • Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum, 9, 7-11.

Cases and Teaching Notes

  • Ellis, J.S., Mancha, R. (in press). SunnyBee: The Entrepreneurial Decision. Babson College,

Book Chapters

  • Mancha, R., Leung, M.T. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations. In Kenneth D. Lawrence, Ronald K. Klimberg (Ed.), Contemporary Perspectives in Data Mining.: Information Age Publishing Inc.
  • Mancha, R., Leung, M.T., Clark, J. (2012). Agency: An Historical Evaluation and Interdisciplinary Framework. In Karen O. Moore and Nancy P. Gonzalez (Ed.), Handbook on Psychology of Decision-Making: New Research.: Nova Science Publishers
  • Mancha, R., Leung, M. (2009). Structural Equation Modeling. In J. Salkind, D. M. Dougherty, and B. Frey (Ed.), Encyclopedia of Research Design.: Sage

Conference Proceedings

  • Mancha, R., Shankaranarayanan, G. (2017). Educating an Innovative Workforce for the Digital Economy. Proceedings of the 23rd Americas Conference on Information Systems,
  • Mancha, R., Hallam, C., Wurth, B. (2016). Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process . Proceedings of the 2016 PICMET Conference,
  • Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior. 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity,
  • Mancha, R. (2009). Commitment Cost and Product Valuation in Online Auctions: An Experimental Research. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.,
  • Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009,
  • Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009,

Others

  • Ali, H., Mancha, R. (2018). Coming to Grips With Dangerous Algorithms link
  • Ellis, J.S., Mancha, R. (in press). SunnyBee: The Entrepreneurial Decision: Babson College
  • Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment: Association for Information Systems

Presentations

  • Educating an Innovative Workforce for the Digital Economy
    Mancha, R., Shankaranarayanan, G. Educating an Innovative Workforce for the Digital Economy Americas Conference on Information Systems, Boston, MA (2017)
  • Digital Transformation
    Mancha, R. Digital Transformation Panelist: Innovation, Technology and Society: Governance and Future Challenges, MIT, Cambridge, MA - 2-4 June 2017 (2017)
  • Convergence of Physical and Digital Innovation Processes
    Fixson, S., Bailey, J., Seidel, V., Mancha, R., Iyer, B. Convergence of Physical and Digital Innovation Processes Production and Operations Management Society (POMS), Annual Meeting, Seattle, WA (2017)
  • Fashion Entrepreneurial Initiative 1st Wearables Hackathon
    Daniels, C., Mancha, R. Fashion Entrepreneurial Initiative 1st Wearables Hackathon Wearables Hackathon Challenge, Arthur Blank Center (2017)
  • Augmented Reality: Entrepreneurial Opportunities and Challenges
    Mancha, R. Augmented Reality: Entrepreneurial Opportunities and Challenges Panelist: Augmented Reality, Babson Boston Campus (2016)
  • Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process
    Mancha, R., Hallam, C., Wurth, B. Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process Portland International Conference on Management of Engineering and Technology, Honolulu, Hawaii, USA (2016)

Service

  • Faculty Director - Digital Experience Initiative
    (current)
  • Creator and Coordinator - Undergraduate Fellowship for Women in Technology
    (current)
  • Faculty Advisor - Graduate Emergent Technologies Club
    (current)
  • Faculty Representative - National Center for Women & Information Technology
    (current)
  • Course Coordinator - Global Connections through Technology (MIS7200; 2-year MBA Program)
    (current)
  • Faculty Search Committee
    (2018)
  • Faculty Search Committee
    (2018)
  • Focus Group - Babson Miami Campus
    (2017)
  • Blended MBA Program Curricular Review Task Force
    (2017)
  • MS in Accounting Task Force
    (2017)
  • Miami Blended Learning Task Force
    (2016)
  • Business Analytics Task Force
    (2016)

Media Contributions

  • Inside Higher Ed - Digital Learning
    Magazine (2018)
  • Worcester Business Journal - Article: SeaChange hopes to rebound with Netflix
    Newspaper (2018)
  • Santander International Entrepeneurship Centre (CISE) - Profile
    Blog (2018)
  • Stacy Blackman Consulting - Profile
    Blog (2018)
  • CIO Magazine - Article: 12 Reasons Digital Transformations Fail
    Magazine (2018)
  • La Laguna University & La Opinion (Newspaper) - Profile
    Newspaper (2017)
  • Babson Magazine - Women in Technology
    Magazine (2017)
  • Inc. Article: IoT and SMBs: A Smart, Money-Saving Combination
    Magazine (2017)
  • Technology Transfer Tactics - Social Responsibility in Technology Licensing
    Magazine (2017)