Ruben Mancha

Assistant Professor

Academic Division: TOIM
Babson
# 211A

Bio

Ruben Mancha is an Assistant Professor of Information Systems in the Technology, Operations, and Information Management Division, co-founder of the Digital Experience Initiative (www.babson.edu/dXi), and recipient of the 2017 Best 40-Under-40 Business School Professors award by Poets and Quants. Dr. Mancha's research is in the areas of digital innovation, emerging technologies, and sustainability. His research has been published in journals such as Decision Support Systems, Ivey Business Journal, Business Horizons, International Journal of Technology Transfer and Commercialisation, Journal of Information Technology Management, and Journal of Intelligent Systems in Accounting, Finance, and Management. He has also contributed essays to a number of edited books, such as Contemporary Perspectives in Data Mining II and Encyclopedia of Research Design. He teaches information technology courses at Olin Graduate School of Management and business analytics courses at Babson Executive Education. Before completing his doctoral studies at the University of Texas at San Antonio, Dr. Mancha held consulting and research positions in the food and biotechnology industries in Spain and the U.S.

Academic Degrees

  • Ph D, The University of Texas at San Antonio
  • MS, The University of Texas at San Antonio

Academic Interests

Digital Innovation; Business Analytics; Sustainability

Awards & Honors

  • 2017 - Changemaker Award, The Lewis Institute, Babson College
  • 2017 - Best 40-Under-40 Business School Professor, Poets & Quants
  • 2010 - Presidential Dissertation Fellow, The University of Texas at San Antonio
  • 2010 - Distinguished Teaching Award, The University of Texas at San Antonio
  • 2009 - William Mastoris, Jr. Endowed Business Scholarship, The University of Texas at San Antonio, College of Business
  • 2009 - Doctoral Consortium Fellow, Americas Conference on Information Systems
  • 2004 - Fellowship to conduct graduate studies at the University of Texas at San Antonio, Government of the Canary Islands (Spain)
  • 2004 - Business Innovation Fellowship, University of La Laguna (Spain)

Courses

Degree Courses 2016-2017

  • MIS 7200: GLOBAL CONNECTIONS THROUGH TECH

Degree Courses 2015-2016

  • MIS 7200: BL GLOBAL CONNECTIONS THROUGH TECH
  • SME 2012: MANAGING INFORMATION TECH AND SYSTEMS

Publications

Journal Articles

  • Ali, A., Mancha, R., Pachamanova, D.A. (in press). Correcting Analytics Maturity Myopia. Business Horizons
  • Kokina, J., Mancha, R., Pachamanova, D.A. (in press). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting link
  • Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly) link
  • Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology, 43, 145-154.
  • Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin, 19(4), 105-118.
  • Yoder, C., Mancha, R., Smith, P. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin, 19(4), 119-127.
  • Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly, 34(4), 38-45.
  • Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems, 57, 200-211.
  • Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation, 13(1-2), 57-79.
  • Mancha, R., Yoder, C., Clark, J. (2013). Dynamics of Affect and Cognition in Simulated Agents: Bridging the Gap between Experimental and Simulation Research. International Journal of Agent Technologies and Systems, 5(2), 79-96.
  • Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management, 23(4), 21-32.
  • Mancha, R., Hallam, C., Dietrich, G. (2009). Self-Efficacy in Software Developers: A Framework for the Study of the Dynamics of Human Cognitive Empowerment. International Journal of Information Technologies and Systems Approach, 2(2)
  • Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management, 4(16)
  • Reina, M., Mancha, R., Gonzalez-Coloma, A., Beilen, M., Rodriguez, M., Martinez-Diaz, R. (2007). Diterpenoid Alkaloids from Delphinium gracile DC. Natural Product Research, 21(12), 1048-1055.
  • Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum, 9, 7-11.

Cases and Teaching Notes

  • Ellis, J.S., Mancha, R. (in press). SunnyBee: The Entrepreneurial Decision.

Book Chapters

  • Mancha, R., Leung, M. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations. In Kenneth D. Lawrence, Ronald K. Klimberg (Ed.), Contemporary Perspectives in Data Mining.
  • Mancha, R., Leung, M., Clark, J. (2012). Agency: An Historical Evaluation and Interdisciplinary Framework. In Karen O. Moore and Nancy P. Gonzalez (Ed.), Handbook on Psychology of Decision-Making: New Research.: Nova Science Pub Inc
  • Mancha, R., Leung, M. (2009). Structural Equation Modeling. In J. Salkind, D. M. Dougherty, and B. Frey (Ed.), Encyclopedia of Research Design.: Sage

Conference Proceedings

  • Mancha, R., Shankaranarayanan, G. (2017). Educating an Innovative Workforce for the Digital Economy. Atlanta, Georgia, United States
  • Mancha, R., Hallam, C., Wurth, B. (2016). Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process . Proceedings of the 2016 PICMET Conference,
  • Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior. Proceedings of the 20th Americas Conference on Information Systems,
  • Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment. Proceedings of the 20th Americas Conference on Information Systems,
  • Mancha, R. (2009). Commitment Cost and Product Valuation in Online Auctions: An Experimental Research. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.,
  • Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009,
  • Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009,
  • Ellis, J.S., Mancha, R. (in press). SunnyBee: The Entrepreneurial Decision: Babson College
  • Ali, A., Mancha, R., Pachamanova, D.A. (in press). Correcting Analytics Maturity Myopia
  • Kokina, J., Mancha, R., Pachamanova, D.A. (in press). Blockchain: Emergent Industry Adoption and Implications for Accounting: American Accounting Association link

Presentations

  • Educating an Innovative Workforce for the Digital Economy
    Mancha, R., Shankaranarayanan, G. Educating an Innovative Workforce for the Digital Economy Americas Conference on Information Systems, Boston, MA (2017)
  • Digital Transformation
    Mancha, R. Digital Transformation Panelist: Innovation, Technology and Society: Governance and Future Challenges, MIT, Cambridge, MA - 2-4 June 2017 (2017)
  • Convergence of Physical and Digital Innovation Processes
    Fixson, S., Bailey, J., Seidel, V., Mancha, R., Iyer, B. Convergence of Physical and Digital Innovation Processes Production and Operations Management Society (POMS), Annual Meeting, Seattle, WA (2017)
  • Augmented Reality: Entrepreneurial Opportunities and Challenges
    Mancha, R. Augmented Reality: Entrepreneurial Opportunities and Challenges Panelist: Augmented Reality, Babson Boston Campus (2016)
  • Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process
    Mancha, R., Hallam, C., Wurth, B. Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process Portland International Conference on Management of Engineering and Technology, Honolulu, Hawaii, USA (2016)

Service

  • Faculty Search Committee
    (current)
  • Creator and Coordinator - Undergraduate Fellowship for Women in Technology
    (current)
  • Faculty Advisor - Graduate IoT Club
    (current)
  • Faculty Lead - Digital Experience Initiative
    (current)
  • Faculty Representative - National Center for Women & Information Technology
    (current)
  • Course Coordinator - Global Connections through Technology (MIS7200; 2-year MBA Program)
    (current)
  • Faculty Search Committee
    (2018)
  • Focus Group - Babson Miami Campus
    (2017)
  • Blended MBA Program Curricular Review Task Force
    (2017)
  • MS in Accounting Task Force
    (2017)
  • Miami Blended Learning Task Force
    (2016)
  • Business Analytics Task Force
    (2016)