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Ken Demma

Part-time Lecturer

 

Exploring and mining the intersection of Customer strategy, data, and technology, Ken Demma has been a Marketing leader for over 20 years: working to transform customer-centric Marketing strategies, increase knowledge and loyalty of Customers, and gain optimization & effectiveness of Marketing investments. He has held executive roles at SAP (current), American Express, Fidelity Investments, US West, Affinity Group, iXL and several specialized consulting firms.
Ken teaches Consumer Behavior, Marketing Analytics and Strategic Customer Management. He also serves as advisor on JMCFE project with client Meccanotechnica Riesi, addressing the company’s international Marketing and Sales strategy. He has authored numerous articles including: Determining Dimensions—Marketing Investments Often Bear No Relation to Results, and The New Learning Curve—Advanced Knowledge Helps Companies’ Success in Hyper Competitive Markets, and has contributed to numerous books, including High Performance Marketing (Eechambadi) and Analytics at Work (Davenport/Harris/Morison). He speaks often on the topics of Marketing Strategy, Business Intelligence, Marketing Effectiveness and Measurement & Analytics, and has been a contributor to current research on Marketing Mix Optimization (Forrester Research) and Big Data Analytics in Marketing (IDC).
Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU. He is on the faculty of the International Institute for Analytics, and has been an active member of Association of National Advertisers (ANA), Business Analytics Concours, Marketing Leadership Council, CMO Council, and is an advisor to numerous small businesses.

Kenneth Demma

Education

MBA, Stern School of Business New York University
BA, Economics New York University

Academic Division

Areas of Expertise

Contact

 
kdemma@babson.edu