Anirudh Dhebar

Professor

Academic Division: Marketing

Bio

Anirudh Dhebar is Professor of Marketing at Babson College. Prior to joining the faculty at Babson College, Anirudh was on the faculty at the Harvard Business School (1983 – 1995) and the Sloan School of Management at the Massachusetts Institute of Technology (1995 – 1997). He has served on the Board of Directors and the Board's Audit and Technology Committees of Molex Incorporated (2009-2013). Anirudh is an inveterate student of the dynamic interplay between science- and technology-intensive enterprises, the enterprises' customers, the ecosystems in which the enterprise play, and the overall social milieu in which the dynamics are set. A highly experienced and effective management thinker, educator, and facilitator, he is committed to integrating innovation, discernment, and a renaissance perspective to the practice of management, all supported by analytical rigor and a fearless love of the question. Anirudh’s research, teaching, and consulting focus on technology, product, pricing, marketing, and business strategies in the computer, consumer electronics, life science, media, and financial services industries. He has published numerous Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Sloan Management Review, Business Horizons, Journal of Product Innovation and Management, Journal of Retailing, and European Management Journal. Anirudh teaches in Babson College’s graduate program as well as custom executive-development offerings. In the graduate program, he offers electives on disruptive change and enterprise transformation; science, technology, and the enterprise; the marketing of high-technology products; and pricing in the information industries. As part of the Babson Executive Education faculty, Anirudh has served as faculty on custom programs for, among others, Siemens, IBM, FLIR, Ericsson, Merck Life Science, Novartis, Fidelity, MAPFRE, Santander, McGraw-Hill Education, and Saint-Gobain. Independent of Babson, Anirudh’s past and present executive-development and consulting clients include Molex, Stratasys, JP Morgan Chase, The Weather Channel, Teva Pharmaceuticals, and DePuy Synthes. Anirudh, who holds a BS in Electrical Engineering (from the Indian Institute of Technology, Mumbai) and an MBA (from the Indian Institute of Management, Kolkata), obtained his MA in Economics and a PhD in Engineering-Economic Systems from Stanford University. He was a recipient of Babson’s Thomas Kennedy Award for Teaching Excellence at the graduate level for three consecutive years (2002-2005).

Academic Degrees

  • MA, Stanford University
  • Ph D, Stanford University
  • MBA, Indian Institute of Management
  • B. Tech., Indian Institute of Technology

Academic Interests

Disruptive Change and Enterprise Transformation; Science, Technology, and the Enterprise; High Technology Marketing; Pricing: Pricing in the Information Industries

Awards & Honors

  • 2015 - Deans' Teaching and Scholarship Award -- Executive Education Teaching, Babson College

Courses

Degree Courses 2016-2017

  • MBA 7401: BL DISRUPTIVE CHANGE & ENTERPRISE TRANSF
  • MKT 7555: MARKETING HIGH TECH PRODUCTS
  • MKT 9502: PRICING IN THE INFORMATION INDUSTRIES
  • MKT 7555: SF MARKETING HIGH TECH PRODUCTS
  • MBA 7570: SCIENCE TECHNOLOGY & ENTERPRISE

Degree Courses 2015-2016

  • MKT 7555: BL MARKETING HIGH TECH PRODUCTS
  • MBA 7401: DISRUPTIVE CHANGE AND ENTERPRISE TRANSF
  • MBA 7570: MANAGING TECHNOLOGY-INTENSIVE ENTERPRISE

Publications

Journal Articles

  • Dhebar, A. (2016). Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers. Business Horizons, 59(6), 713-722. link
  • Dhebar, A. (2016). Razor-and-Blades Pricing Revisited. Business Horizons, 59(3), 303-310. link
  • Dhebar, A. (2013). Toward a Compelling Customer Touchpoint Architecture. Business Horizons, 56(2), 199-205.

Cases and Teaching Notes

  • Dhebar, A. (2016). Grupo SALA: Improving Lives, Spaces, and the Environment (Case). 26. link
  • Dhebar, A. (2016). Grupo SALA: Improving Lives, Spaces, and the Environment (Teaching Note). 12. link
  • Dhebar, A. (2013). FP Journe: Invenit et Fecit.
  • Dhebar, A. (2013). FP Journe: Invenit et Fecit: Teaching Note.
  • Dhebar, A. (2011). Intelligent Medicine: The Novartis-Proteus Alliance .
  • Lange, J.E., Dhebar, A. (2011). Preparing the Enterprise to Thrive in Tomorrow’s World: The Cases of Skype and Tumi.
  • Lange, J.E., Dhebar, A. (2010). Architecting the Business to Sparkle In and Zip Into Tomorrow’s World.
  • Dhebar, A. (2009). Telegraph Media Group: The Newspaper is Dead, Long Live the ....

Presentations

  • Panel on "Interdisciplinary Instruction: Reaching Across Business Disciplines"
    Dhebar, A. Panel on "Interdisciplinary Instruction: Reaching Across Business Disciplines" Marketing Management Association Educators' Conference, Fall 2016, Providence, Rhode Island (2016)