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Anirudh Dhebar

Professor

Academic Division: Marketing
781-239-5597

Bio

Anirudh Dhebar is Professor of Marketing at Babson College. Prior to joining the faculty at Babson College, Anirudh was on the faculty at the Harvard Business School (1983 – 1995) and the Sloan School of Management at the Massachusetts Institute of Technology (1995 – 1997). He is a member of the Board of Directors of Molex Incorporated. Anirudh is an inveterate student of the dynamic interplay between the enterprises and ecosystems supplying technology-intensive products, customers using such products, and the overall market and social milieu in which the dynamics are set. A highly experienced and effective management thinker, educator, and facilitator, he is committed to integrating innovation, discernment, and a renaissance perspective to the practice of management, all supported by analytical rigor and a fearless love of the question. Anirudh’s research, teaching, and consulting focus on technology, product, pricing, marketing, and business strategies and tactics in the computer, consumer electronics, life science, media, and financial services industries. He has published numerous Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Sloan Management Review, Journal of Product Innovation and Management, Journal of Retailing, and European Management Journal. Anirudh teaches in Babson College’s graduate program as well as custom executive-development offerings. In the graduate program, he teaches electives on the marketing of high-technology products and pricing in the information industries, and he heads an MBA track for students interested in the management of technology-intensive enterprises. As part of the Babson Executive Education faculty, Anirudh has taught in custom programs for, among others, Novartis, Fresenius, Siemens, EMC, IBM, Telenor, Ericsson, Teradyne, Fidelity, MetLife, Saint-Gobain, and the Diagnostic Marketing Association. Independent of Babson, Anirudh’s past and present executive-development and consulting clients include Molex, Comverse, Amdocs, JP Morgan Chase, Teva Pharmaceuticals, and GE Healthcare. Anirudh, who holds a BS in Electrical Engineering (from the Indian Institute of Technology, Mumbai) and an MBA (from the Indian Institute of Management, Kolkata), obtained his MA in Economics and a PhD in Engineering-Economic Systems from Stanford University. He is a recipient of Babson’s Thomas Kennedy Award for Teaching Excellence at the graduate level for three consecutive years (2002-2005).

Academic Degrees

  • MA, Stanford University
  • Ph D, Stanford University
  • MBA, Indian Institute of Management
  • B. Tech., Indian Institute of Technology

Academic Interests

High Technology Marketing; Technology and Product Strategy; Pricing; Management of the Technology-Intensive Enterprise

Awards & Honors

  • 2015 - Deans' Teaching and Scholarship Award -- Executive Education Teaching, Babson College

Courses

Degree Courses 2016-2017
  • MKT 7555: MARKETING HIGH TECH PRODUCTS
  • MBA 7570: SCIENCE TECHNOLOGY & ENTERPRISE
Degree Courses 2015-2016
  • MKT 7555: MARKETING HIGH TECH PRODUCTS
  • MBA 7570: SCIENCE TECHNOLOGY & ENTERPRISE
  • MKT 7555: BL MARKETING HIGH TECH PRODUCTS
  • MKT 9502: PRICING IN THE INFORMATION INDUSTRIES
  • MBA 7401: DISRUPTIVE CHANGE AND ENTERPRISE TRANSF
  • MBA 7570: MANAGING TECHNOLOGY-INTENSIVE ENTERPRISE

Publications

Journal Articles

  • Dhebar, A. (in press). Razor-and-Blades Pricing Revisited. Business Horizons
  • Dhebar, A. (2013). Toward a Compelling Customer Touchpoint Architecture. Business Horizons, 56(2), 199-205.

Cases and Teaching Notes

  • Dhebar, A. (2013). FP Journe: Invenit et Fecit.
  • Dhebar, A. (2013). FP Journe: Invenit et Fecit: Teaching Note.
  • Dhebar, A. (2011). Intelligent Medicine: The Novartis-Proteus Alliance .
  • Lange, J.E., Dhebar, A. (2011). Preparing the Enterprise to Thrive in Tomorrow’s World: The Cases of Skype and Tumi.
  • Lange, J.E., Dhebar, A. (2010). Architecting the Business to Sparkle In and Zip Into Tomorrow’s World.
  • Dhebar, A. (2009). Telegraph Media Group: The Newspaper is Dead, Long Live the ....