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Dhruv Grewal

Professor

Toyota Professor of Commerce and Electronic Business
Academic Division: Marketing

Bio

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was also ranked 1st in terms of publications and 3rd in terms of citations for pricing research for the time period 1980-210 in 20 marketing/business publications. He has published over 100 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards, such as Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, and Journal of Public Policy & Marketing. He was awarded the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007), Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012) and M Series: Marketing (publisher McGraw-Hill 1e 2009). He was co-editor of Journal of Retailing (2001-2007). He is currently researching innovative retailers and working on a book. He has won awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He has won awards for his research: William R. Davidson JR Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Luis W. Stern Award (IO Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, William R. Davidson JR Best Paper Award 2010 (for paper published in 2008), William R. Davidson JR Honorable Mention Award 2010 (for paper published in 2008), Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002 & 2008, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000. He also received a Best Reviewer Award (Journal of Retailing 2008) and a Distinguished Service Award (Journal of Retailing 2009). He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference “Reflections & Future Directions for Marketing.” He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing “Pricing & Public Policy.” He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions.” He also co-edited a special Issue of the Journal of Retailing, “Creating and Delivering Value through Supply-Chain Management,” 2000. He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the American Marketing Association 2006 Summer Educator’s Conference. He is co-chairing the 2011 DMEF research summit.” He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, ExxonMobil, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.

Academic Degrees

  • Ph D, Virginia Polytechnic Institute and State University
  • MBA, Virginia Polytechnic Institute and State University
  • BCom, University of Delhi, Delhi

Academic Interests

E-Commerce; e-Marketing; High Technology Marketing; Pricing; Value Based Strategies

Awards & Honors

  • 2015 - Luis W. Stern Award, American Marketing Association IO Sig
  • 2015 - Faculty Scholarship Award, Babson
  • 2015 - Faculty Fellow, 2015 AMA Sheth Foundation Doctoral Consortium, London School of Business
  • 2015 - Faculty Mentor, Brands and Brand Relationships 2015 Accelerator, Boston University Questrom School of Business
  • 2015 - Invited Scholar, Organizational Frontlines Research Symposium
  • 2015 - Ranked 12th in terms of SSCI citation impact for citations in 2013, “World’s 50 Most Cited Marketing Scholars 2013,” Report by a University of Minnesota
  • 2015 - Ranked 19th in the marketing field, DocGIG, American Marketing Association
  • 2015 - Ranked 6th in the marketing field , DocGIG, American Marketing Association
  • 2015 - Thought Leader, Mobile Marketing Thought Leader, Texas A&M

Courses

Degree Courses 2015-2016
  • SME 2011: PRINCIPLES OF MARKETING

Publications

Journal Articles

  • Grewal, D., Iyer, B.R. (in press). The Age of Smart Products and Services: Changing Frontline Expectations. link
  • Gonzalez, E.M., Esteva Armida, E., Roggeveen, A.L., Grewal, D. (in press). Amount off versus percentage off: When does it matter?. Journal of Business Research, 69(March ), 1022-1027.
  • Roggeveen, A.L., Nordfalt, J., Grewal, D. (in press). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing
  • Lindstom, A., Berg, H., Nordfalt, J., Roggeveen, A.L., Grewal, D. (in press). Does the Presence of a Mannequin Head Change Shopping Behavior?. Journal of Business Research, 69(February)
  • Compeau, L.D., Monroe, K.B., Grewal, D., Reynolds, K. (in press). Expressing and Defining Self and Relationships through Everyday Shopping Experiences. Journal of Business Research, 69(March), 1035-1042.
  • Grewal, D., Bart, Y., Spann, M., Zubcsek, P.P. (in press). Mobile Advertising: A Framework and Research Agenda. Journal of Interactive Marketing
  • Grewal, D., Roggeveen, A.L., Nordfalt, J. (in press). Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues. Journal of Business Research, 69(March), 1009-1013.
  • Aguirre, E.M., Roggeveen, A.L., Grewal, D., Wetzels, M. (in press). The Personalization-Privacy Paradox: Implications for New Media. Journal of Consumer Marketing
  • Pelser, P., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D., van Beningen, J. (2015). B2B channel partner programs: Disentangling gratitude and indebtedness. Journal of Retailing, 91(December), 660-678.
  • Puccinelli, N., Wilcox, K.L., Grewal, D. (2015). Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing, 79(March), 1-18.
  • Motyka, S., Suri, R., Grewal, D., Kohli, C. (in press). Disfluent vs. Fluent Price Offers: Paradoxical Role of Processing Disfluency. Journal of the Academy of Marketing Science
  • Roggeveen, A.L., Grewal, D. (in press). Engaging Customers: The Wheel of Social Media Engagement. Journal of Consumer Marketing
  • Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfalt, J., Vazquez Lira, M. (in press). Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance. Journal of Retailing and Consumer Services
  • Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services. Journal of Marketing, 79(November), 34-49.
  • Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., Wetzels, M. (2015). Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness. Journal of Retailing, 91(1), 34-39.
  • Mullins, R., Bachrach, D., Rapp, A., Grewal, D., Beitelspacher, L.S. (2015). You Don’t Always Get What You Want, and You Don’t Always Want What You Get: An Examination of Control–Desire for Control Congruence in Transactional Relationships. Journal of Applied Psychology, 100(July), 1073-1088.
  • Bal, A., Grewal, D., Mills, A.J., Ottley, G.A. (2015). Engaging Students with Social Media. Journal of Marketing Education, 37(3), 190-203.
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management, 23(6), 397 - 400.
  • Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing, 31(7), 469-471. link
  • Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store Atmospherics: A Multisensory Perspective. Psychology & Marketing, 31(7), 472–488. link
  • Hardesty , D.M., Goodstein, R.C., Grewal, D., Miyazaki, A.D., Kopalle, P. (2014). The Accuracy of Scanned Prices. Journal of Retailing, 90(2), 291-300.
  • Motyka, S., Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Avnet, T., Daryanto, A., de Ruyterg, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology, 24(3), 394-410.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The Contingent Effects of Semantic Price Cues. Journal of Retailing, 90(2), 198-205.
  • Coulter, K.S., Grewal, D. (2014). Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing. Journal of Marketing, 78(3), 102-120.
  • Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the Effect of Guarantees: The Role of a Retailer's Reputation. Journal of Retailing, 90(1), 27-39.
  • eorge, M., Kumar, V., Grewal, D. (2013). Maximizing Profits for a Multi-Category Catalog Retailer. Journal of Retailing, 89(4), 374–396.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a Connected World. Journal of Marketing Management, 29(3-4), 263-270. link
  • Rapp, A., Beitelspacher, L.S., Grewal, D., Hughes, D.E. (2013). Understanding Social Media Effects Across Seller, Retailer, and Consumer Interactions. Journal of the Academy of Marketing Science, 41(5), 547-566.
  • Biswas, A., Bhowmick, S., Guha, A., Grewal, D. (2013). Consumer Evaluations of Sale Prices: Role of the Subtraction Principle. Journal of Marketing, 77(4), 49-66.
  • Puccinelli, N.M., Chandrashekaran, R., Grewal, D., Suri, R. (2013). Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions. Journal of Retailing, 89(2), 115–125.
  • Ma, Y., Ailawadi, K.L., Grewal, D. (2013). Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis. Journal of Marketing, 77(3), 101-120.
  • Zhu, Z., Nakata, C., Sivakumar, K., Grewal, D. (2013). Fix It or Leave It? Customer Recovery from Self-service Technology Failures. Journal of Retailing, 89(1), 15–29.
  • Palmatier, R.W., Houston, M.B., Dant, R.P., Grewal, D. (2013). Relationship Velocity: Toward A Theory of Relationship Dynamics. Journal of Marketing, 77(1), 13-30.
  • Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science, 40(6), 771-790.
  • Grewal, D., Kopalleb, P., Marmorstein, H., Roggeveen, A.L. (2012). Does Travel Time to Stores Matter? The Role of Merchandise Availability . Journal of Retailing, 88(3), 437-444.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers. Journal of Retailing, 88(1)
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the Oder of Sampled Experiential Goods Affects Choice. Journal of Marketing Research, 47(June)
  • Levy, M.R., Grewal, D. (2009). Emerging Issues in Retailing Research. Journal of Retailing, 85(4), 522-526.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing, 84(4)
  • Grewal, D., Palmatier, R.W., Dant, R. (2007). A Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance. Journal of Marketing, 71, 172-194.
  • Grewal, D., Kukar-Kinney, M. (2007). Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments. Journal of the Academy of Marketing Science, 35(2), 197-207.
  • Grewal, D., Levy, M., Iyer, G., Gotlieb, J. (2007). Developing a Deeper Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral Intentions in a Service Setting. Journal of the Academy of Marketing Science, 35(2), 250-258.
  • Levy, M.R., Grewal, D., Iyer, G.R., Gotlieb, J. (2007). Developing a Deeper Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral Intentions in a Service Setting. Journal of the Academy of Marketing Science, 35(2), 250-258.
  • Grewal, D., Dutta, S., Biswas, A. (2007). Low Price Signal Default: An Empirical Investigation with Low-Price Guarantees. Journal of the Academy of Marketing Science, 35(1), 76-88.
  • Levy, M.R., Grewal, D. (2007). Passing the Baton, Journal of Retailing 2001 to 2007. Journal of Retailing, 83(4), 371-372.
  • Levy, M.R., Grewal, D. (2007). Publishing Perspectives from the Editors. Journal of Retailing, 83(3), 371-372.
  • Grewal, D., Levy, M.R. (2007). Retailing Research: Past, Present and Future. Journal of Retailing, 83(4), 447-464.
  • Grewal, D. (2007). Self-Service Technology Effectiveness: The Roles of Interactivity, Comparative Information, and Individual Differences on Perceived Control and Interface Evaluation. Journal of the Academy of Marketing Science, 35(4), 492-506.
  • Grewal, D., Seiders, K., Voss, G.B., Godfrey, A.L. (2007). SERVCON: A Multidimensional Scale for Measuring Perceptions of Service Convenience. Journal of the Academy of Marketing Science, 35(1), 144-156.
  • Grewal, D., Bolton, R.N., Levy, M. (2007). Six Strategies for competing through services: An agenda for future research. Journal of Retailing, 83(1), 1-4.
  • Levy, M.R., Grewal, D., Bolton, R.N. (2007). Six Strategies for competing through services: An Agenda for Future Research. , 83(1), 1-4.
  • Hooman, E., Grewal, D., Roggeveen, A.L. (2007). The Negative Effect of Policy Restrictions on Consumers' Post-Purchase Reactions to Price-Matching Guarantees. Journal of the Academy of Marketing Science, 35(2), 208-219.
  • Grewal, D. (2006). Anchoring Effects of Advertised Reference Price and Sale Price: The Moderating Role of Saving Presentation Format. Journal of Business Research, 59(October), 1063-1071.
  • Grewal, D. (2006). Challenges and Opportunities in Multi- Channel Customer Management. Journal of Service Research, 9(2), 95-112.
  • Grewal, D. (2006). Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment. Journal of Business Research, 59(April), 425-431.
  • Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?. Journal of Consumer Research, 33(June), 115-122.
  • Grewal, D., Lindsey-Mullikin, J. (2006). Market Price Variation: The Availability of Internet Market Information. Journal of the Academy of Marketing Science, 34(2), 236- 243.
  • Grewal, D. (2006). “A Meta-Analysis on the Antecedents and Consequences of Relationship Marketing Mediators: Insight into Key Moderators. Journal of Marketing, 70(October), 136-153.
  • Levy, M.R., Grewal, D., Peterson, R.A., Connolly, B. (2005). The Concept of the ‘Big Middle. Journal of Retailing, 81(2), 83-88.
  • Levy, M.R., Grewal, D., Gotlieb, J., Li ndsey-Mullikin, J. (2004). An Examination of Moderators of the Effects of Customers' Evaluation of Employee Courtesy on Attitude Toward the Service Firm. Journal of Applied Social Psychology, 4, 825-847.
  • Levy, M.R., Grewal, D., Kopalle, P.K., Hess, J.D. (2004). Emerging Trends in Retail Pricing Practice: Implications for Research. Journal of Retailing, 80(3), xiii-xxi.
  • Levy, M.R., Grewal, D., Iyer, G.R. (2004). Internet Retailing: Enablers, Limiters And Market Consequences. Journal of Business Research, 57, 703-713.
  • Levy, M.R., Grewal, D., Lehmann, D. (2004). Retail Branding and Loyalty: An Overview. Journal of Retailing, 80(4), ix-xii.
  • Levy, M.R., Grewal, D., Munger, J., Iyer, G. (2003). The Influence of Internet-Retailing Factors on Price Expectations. Psychology & Marketing, 20(6), 477-495 .
  • Levy, M.R., Grewal, D., Baker, J., Voss, G. (2003). Wait Expectations, Store Atmosphere and Store Patronage Intentions. Journal of Retailing, 79(4), 259-68.

Books

  • Grewal, D., Levy, M.R. (2016). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R. (2015). M: Marketing: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R., Lichti, S., Persaud, A. (2015). Marketing: McGraw-Hill Ryerson
  • Grewal, D., Levy, M.R. (2014). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D. (2014). Marketing: McGraw-Hill Education Australia
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and In-Store Marketing: An Introduction: Emerald Group Publishing Limited
  • Levy, M.R., Weitz, B., Grewal, D. (2013). Retailing Management. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R. (2013). Marketing: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R. (2012). M: Marketing : McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R., Persaud, A., Lichti, S. (2012). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D. (2011). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R., Persaud , A., Lichti , S. (2008). Marketing: McGraw-Hill Ryerson Higher Education
  • Levy, M.R., Grewal, D. (2008). Marketing, 1st Ed.. Burr Ridge, IL: McGraw-Hill/Irwin

Articles

  • Puccinelli, N.M., Grewal, D., Wilcox, K. (2015, October (4th Quarter/Autumn) 23) Why Upbeat Commercials Backfire.. link

Cases and Teaching Notes

  • Hill, K., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the Supermarket Bsiness, One Screen at a Time . Babson Worldwide, A Special Case Collection,
  • Hill, K., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection,
  • Cummings, K.H., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2014). ICA: Changing the supermarket business, one screen at a time.

Book Chapters

  • Grewal, D., Iyer, G., Kamakura, W., Mehrotra, A., Sharma, A. (in press). Evaluation of subsidiary marketing performance: combining process and outcome performance metrics. In J. Zhu (Ed.), Data Envelopment Analysis: A handbook of Empirical Studies and Applications.: Springer
  • Grewal, D., Compeau, L.D. (2015). Advertised Reference Price. In Mike Hanssens (Ed.), Empirical Generalizations about Marketing Impact. Cambridge, MA: Marketing Science Institute Publications
  • Iyer, G.R., Grewal, D. (in press). Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis. In J. Zhu (Ed.), Data Envelopment Analysis: A handbook of Empirical Studies and Applications.: Springer
  • Grewal, D. (2015). Comparative Advertising Impact. In Mike Hanssens (Ed.), Empirical Generalizations about Marketing Impact. Cambridge, MA: Marketing Science Institute Publications
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues. In Mike Hanssens (Ed.), Empirical Generalizations about Marketing Impact. Cambridge, MA: Marketing Science Institute Publications
  • Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing–ITS Integration: Developing Next-Generation Managers. In Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers (Ed.), Evolving Entrepreneurial Education: Innovation in the Babson Classroom.: Emerald Group Publishing
  • Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (in press). Planning Merchandising Decisions to Account for Regional and Product Assortment Differences. In J. Zhu (Ed.), Data Envelopment Analysis: A handbook of Empirical Studies and Applications.: Springer
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation. In Mike Hanssens (Ed.), Empirical Generalizations about Marketing Impact, ed. Mike Hanssens. Cambridge, MA: Marketing Science Institute Publications
  • Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers. In Crittenden, V., Esper, K., Karst, N. and Slegers, R. (Ed.), Bingley: Emerald Group Publishing
  • Nordfält , J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from In-Store Marketing Experiments. In Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält (Ed.), Review of Marketing Research Series.
  • Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments.: Emerald Group Publishing Limited
  • Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar.Legends in Marketing: V. Kumar.: Sage Publications
  • Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on teh Contributions of V. Kumar.Legends in Marketing: V . Kumar.: Sage Publications
  • Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships.Legends in Marketing Series: Kent B. Monroe: The Price-Quality-Value Relationship.: New Delhi: Sage Publication
  • Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra. In Jagdish N. Sheth (Ed.), Marketing of Services: Retailing and Health Care, in Legends in Marketing: Naresh K. Malhotra. Losa Angeles, CA: Sage Publications
  • Monroe, K., Grewal, D., Roggeveen, A.L. (2011). The Price-Quality-Value Relationship: Some Key Questions.Legends in Marketing Series: Kent B. Monroe: The Price-Quality-Value Relationship.: New Delhi: Sage Publication
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchace Consumer Reactions to Price-Matching Guarantees.Empirical Generalizations about Marketing Impact.: Marketing Science Institute Reports
  • Levy, M.R., Grewal, D., Krisnan, R. (2010). Retail Success and Key Drivers.Retailing in the 21st Century.: Springer Berlin Heidelberg
  • Levy, M.R., Grewal, D., Krishnan, R., Munger, J. (2006). Retail Success and Key Drivers. In Murali Mantrala and Manfred Kraft (Ed.), New York, Berlin and Heidelberg: Springer

Reports

  • Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2010). Understanding How to Achieve Competitive Advantage through Regulatory Fit: A meta-Analysis. Marketing Science Institute Reports

Conference Proceedings

  • Dutta, S., Guha, A., Biswas, A., Grewal, D. (2014). Delighting Customers with Surprises in the Context of Pre-Purchase Guarantees: A Test Using Low-Price Guarantees. Shopper Marketing and Pricing Conference Proceedings, Sweden
  • Villarroal, F.O., Ludwig, S., de Ruyter, K., Wetzels, M., Grewal, D. (2014). Demystifying Sentiment Strength: Text-mining Speech Acts in Online Customer Reviews. ANZMAC, Brisbane, Australia,
  • Elizabeth, A.M., Motyka, S., Grewal, D., Mahr, D., de Ruyter, K., Wetzels, M. (2014). Self-Disclosure is Rewarding: How Customer Reviews Can Lead Individuals to Engage in Impulsive Behaviors. Shopper Marketing and Pricing Conference Proceedings, Sweden
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing & Pricing.
  • Grewal, D., Hill, K., Andrzejewski, S. (2013). A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings. E - European Advances in Consumer Research , Duluth, MN,

Others

  • Grewal, D., Iyer, G., Kamakura, W., Mehrotra, A., Sharma, A. (in press). Evaluation of subsidiary marketing performance: combining process and outcome performance metrics: Springer
  • Grewal, D., Iyer, B.R. (in press). The Age of Smart Products and Services: Changing Frontline Expectations. Wellesley: Bala Iyer link
  • Gonzalez, E.M., Esteva Armida, E., Roggeveen, A.L., Grewal, D. (in press). Amount off versus percentage off: When does it matter?
  • Roggeveen, A.L., Nordfalt, J., Grewal, D. (in press). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content
  • Lindstom, A., Berg, H., Nordfalt, J., Roggeveen, A.L., Grewal, D. (in press). Does the Presence of a Mannequin Head Change Shopping Behavior?
  • Compeau, L.D., Monroe, K.B., Grewal, D., Reynolds, K. (in press). Expressing and Defining Self and Relationships through Everyday Shopping Experiences
  • Grewal, D., Bart, Y., Spann, M., Zubcsek, P.P. (in press). Mobile Advertising: A Framework and Research Agenda
  • Grewal, D., Roggeveen, A.L., Nordfalt, J. (in press). Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues
  • Aguirre, E.M., Roggeveen, A.L., Grewal, D., Wetzels, M. (in press). The Personalization-Privacy Paradox: Implications for New Media
  • Iyer, G.R., Grewal, D. (in press). Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis: Springer
  • Motyka, S., Suri, R., Grewal, D., Kohli, C. (in press). Disfluent vs. Fluent Price Offers: Paradoxical Role of Processing Disfluency
  • Roggeveen, A.L., Grewal, D. (in press). Engaging Customers: The Wheel of Social Media Engagement
  • Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (in press). Planning Merchandising Decisions to Account for Regional and Product Assortment Differences: Springer
  • Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfalt, J., Vazquez Lira, M. (in press). Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance
  • Grewal, D. (2014). Retailing and Customer Shopping Behavior link

Presentations

  • The Verticality Effect
    Grewal, D. The Verticality Effect Stockholm School of Economics, Center for Retailing, Stockholm School of Economics (2015)
  • Smiles Lead to More Smiles Unless they lead to Tears
    Grewal, D., Puccinelli, N. Smiles Lead to More Smiles Unless they lead to Tears Harvard University Behavioral Lab, Harvard University (2015)
  • Effects of Disfluency Versus Fluency of Price Promotions on Product Preference and Choice
    Motyka, S., Suri, R., Grewal, D., Kohli, C. Effects of Disfluency Versus Fluency of Price Promotions on Product Preference and Choice ACR North American Conference, New Orleans, LA (2015)
  • How to Make Everyone Happy: Moderators of Affect Induction Effectiveness
    Puccinelli, N., Grewal, D., Motyka, S., Andrzejewski, S. How to Make Everyone Happy: Moderators of Affect Induction Effectiveness ACR North American Conference, New Orleans, LA (2015)
  • Smiles Lead to More Smiles Unless They Lead to Tears: A Meta-Analytic Integration of Affect Effects
    Puccinelli, N., Grewal, D., Motyka, S., Andrzejewski, S., Avnet, T. Smiles Lead to More Smiles Unless They Lead to Tears: A Meta-Analytic Integration of Affect Effects ACR North American Conference , New Orleans, LA (2015)
  • The Impact of Service Recovery Strategies on Consumer Responses: a Conceptual Model and Meta-Analysis
    Roggeveen, A., Grewal, D., Hill, K. The Impact of Service Recovery Strategies on Consumer Responses: a Conceptual Model and Meta-Analysis ACR North American Conference, New Orleans, LA (2015)
  • Analytics, Experimentation, Insights and Observation
    Grewal, D. Analytics, Experimentation, Insights and Observation Summer AMA Conference, Chicago, IL (2015)
  • Product Placement: Does Congruity Matter
    Roggeveen, A., Grewal, D., Nordfalt, J., Goodstein, R. Product Placement: Does Congruity Matter Summer AMA Conference, Chicago, IL (2015)
  • Patterns of Virality in Twitter: A Linguistics Approach
    Villarroel-Ordenes, F., De Ruyter, K., Ludwig, S., Grewal, D., Wetzels, M. Patterns of Virality in Twitter: A Linguistics Approach Frontiers in Service Conference, San José, CA (2015)
  • How Should Online Retailers Portray their Products: The Role of Dynamic and Static Presentation Formats
    Grewal, D. How Should Online Retailers Portray their Products: The Role of Dynamic and Static Presentation Formats Oxford University Marketing Camp, Oxford University (2015)
  • Field Studies: Understanding B2B and B2C Relationships
    Grewal, D. Field Studies: Understanding B2B and B2C Relationships Sheth-AMA Doctoral Consortium, London Business School, London (2015)
  • Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand
    Puccinelli, N., Wilcox, K., Grewal, D. Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand Association for Consumer Research Asia-Pacific Conference, Hong Kong, China (2015)
  • Big Box Retail and the Nutritional Quality of our Grocery Shopping
    Ma , Y., Ailawadi, K., Grewal, D. Big Box Retail and the Nutritional Quality of our Grocery Shopping INFORMS Marketing Science Conference, Baltimore, MD (2015)
  • Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand
    Puccinelli, N., Wilcox, K., Grewal, D. Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand Society for Consumer Psychology 2nd International Conference, Vienna, Austria (2015)
  • Designing Frontline-Scapes: A Research Agenda
    van Doorn, J., Grewal, D., Hulland, J., Mende, M., Noble, S., Ostrom, A., Peterson, A. Designing Frontline-Scapes: A Research Agenda Organizational Frontlines Research Symposium, Organizational Frontlines Research Symposium (2015)
  • Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention
    Berg, H., Lindstrom, A., Roggeveen, A., Grewal, D., Nordfalt, J. Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Online Customer Reviews Leads to Impulsive Behaviors
    Aguirre, E., Motyka, S., Grewal, D., Mahr, D., de Ruyter, K., Wetzels, M. Online Customer Reviews Leads to Impulsive Behaviors AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention
    Gonzalez Hernandez, E., Esteva, E., Roggeveen, A., Grewal, D. Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • The Home Food Environment and a Young Child's Weight Status
    Edmond, J., Gilbert-Diamond, D., Grewal, D., Ma, Y., Ailawadi, K. The Home Food Environment and a Young Child's Weight Status Experimental Biology, Boston, MA (2015)
  • For a Thumbs Up, Place the Smaller Number Down: How Differences in Vertical Location Affect Attribute Evaluations
    Guha, A., Bhowmicj, S., Biswas, A., Grewal, D. For a Thumbs Up, Place the Smaller Number Down: How Differences in Vertical Location Affect Attribute Evaluations 2015 SCP Winter Conference, Phoenix, Arizona (2015)
  • Increasing Student Engagement using Technology
    Grewal, D. Increasing Student Engagement using Technology McGraw-Hill Symposium, Charleston (2015)
  • Mobile Advertising: A Framework and Research Agenda
    Grewal, D. Mobile Advertising: A Framework and Research Agenda Mobile Marketing Thought Leadership, Texas A&M University (2015)
  • Insights in Publishing
    Grewal, D. Insights in Publishing Publishing Workshop, Monterrey Tec, Guadalajara (2015)
  • Analytics, Experimentation, Insights and Observation
    Grewal, D., Nordfält, J., Roggeveen, A. Analytics, Experimentation, Insights and Observation Stockholm School of Economics, Stockholm, Sweden (2014)
  • Shaping the Retail Space: Special displays as a tool for promotion and navigation
    Nordfält, J., Grewal, D., Roggeveen, A. Shaping the Retail Space: Special displays as a tool for promotion and navigation The 4th Nordic Retail and Wholesale Conference, Stockholm, Sweden (2014)
  • The Numeric Verticality Effect: When Vertical Differences in Number Location affect Preferences and Choices
    Grewal, D. The Numeric Verticality Effect: When Vertical Differences in Number Location affect Preferences and Choices University of Pittsburgh, Pittsburgh, PA (2014)
  • Clarifying Convergent Validity Issues in Prevention Focus Scales: The Relation of Constraint to Prevention Focus
    Motyka, S., Knight, R., Grewal, D., Cunningham, J. Clarifying Convergent Validity Issues in Prevention Focus Scales: The Relation of Constraint to Prevention Focus Association for Consumer Research North American Conference 2014, Baltimore, MD (2014)
  • A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?
    Motyka, S., Puccinelli, N., Grewal, D., Andrzejewski, S. A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced? Association for Consumer Research Latin American Conference, Guadalajara, Mexico (2014)
  • Marketing Experiments: Pre-conference workshop
    Grewal, D. Marketing Experiments: Pre-conference workshop Association for Consumer Research Latin American Conference, Guadalajara, Mexico (2014)
  • In-store Experiments
    Nordfält, J., Grewal, D., Roggeveen, A., Hill, K. In-store Experiments 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden (2014)
  • How Consumers Respond to Advertisements: The Impact of Position
    Coulter, K., Roggeveen, A., Grewal, D. How Consumers Respond to Advertisements: The Impact of Position University of Surrey, Guildford, England (2014)
  • How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media
    Coulter, K., Roggeveen, A., Grewal, D. How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media Innovations in Retailing and Marketing Colloquium, Wellesley, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments
    Nordfält, J., Grewal, D., Roggeveen, A., Hill, K. Conducting Research with Field Studies: In-store Experiments Retailing Research & Research Methodology, Wellesley, MA (2014)
  • The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin
    Nordfält, J., Grewal, D., Roggeveen, A., Berg, H., Lindstrom, A. The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin Retailing Research & Research Methodology, Babson Park, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments
    Grewal, D. Conducting Research with Field Studies: In-store Experiments Retailing Research & Research Methodology Workshop, Wellesley, MA (2014)
  • Consumer Response to Variations in Store Mannequins
    Nordfält, J., Grewal, D., Roggeveen, A., Berg, H., Lindström, A. Consumer Response to Variations in Store Mannequins 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally?
    Mikhailitchenko, A., Iyer, G., Grewal, D., Javalgi, R. Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally? 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Marketing Experimentations Workshop
    Grewal, D. Marketing Experimentations Workshop Monterrey Institute of Technology , Guadalajara, Mexico (2014)
  • How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages
    Coulter, K., Roggeveen, A., Grewal, D. How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages Association for Consumer Research North American Conference, Chicago, IL (2013)
  • Should Sale Price be Presented Above or Below the Original Price?
    Biswas, A., Bhowmick, S., Guha, A., Grewal, D. Should Sale Price be Presented Above or Below the Original Price? 2013 AMA Summer Marketing Educators’ Conference, Boston, MA (2013)
  • The Reversed Effect of Customer Feedback: How Providing Feedback Enhances Customer Motivations to Learn
    Aguirre, E., Pelser, J., Mahr, D., de Ruyter, K., Grewal, D. The Reversed Effect of Customer Feedback: How Providing Feedback Enhances Customer Motivations to Learn 2013 AMA Summer Marketing Educators’ Conference, Boston, MA (2013)
  • Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge
    Nordfält, J., Roggeveen, A., Grewal, D., Lindström, A., Berg, H. Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge Pricing and Retailing Conference, Wellesley, MA (2013)
  • Evaluation of Sale Prices: Role of the Subtraction Principle vs. the Division Principle
    Bhowmick, S., Grewal, D., Biswas, A., Guha, A. Evaluation of Sale Prices: Role of the Subtraction Principle vs. the Division Principle Pricing and Retailing Conference, Wellesley, MA (2013)
  • Online Customer Reviews Leads to Impulsive Buying Behavior
    Aguirre, E., Motyka, S., Grewal, D., Mahr, D., de Ruyter, K., Wetzels, M. Online Customer Reviews Leads to Impulsive Buying Behavior Pricing and Retailing Conference, Babson Park, MA (2013)
  • Managing Control Expectations in Business-to-Business Relationships
    Mullins, R., Rapp, A., Beitelspacher, L., Grewal, D. Managing Control Expectations in Business-to-Business Relationships 16th Biennial World Marketing Congress, Academy of Marketing Science, Melbourne, Australia (2013)
  • A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings
    Andrzejewski, S., Grewal, D., Hill, K. A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings 2013 European Conference of the Association for Consumer Research, Barcelona, Spain (2013)
  • Boosting or Attenuating? The Llinguistic Features of Sentiment Strength in User Generated Content
    Villarroel, F., de Ruyter, K., Wetzels, M., Grewal, D., Ludwig, S. Boosting or Attenuating? The Llinguistic Features of Sentiment Strength in User Generated Content European Marketing Academy 42nd Annual Conference, Istanbul, Turkey (2013)
  • Pricing for Sales Leads
    Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D. Pricing for Sales Leads European Marketing Science Conference, Istanbul, Turkey (2013)
  • Three Projects: Name-Letter Effects in Pricing, The Effect of Typeface in Ads, and Turning that Smile Upside Down
    Grewal, D. Three Projects: Name-Letter Effects in Pricing, The Effect of Typeface in Ads, and Turning that Smile Upside Down Maastricht University, Maastricht, Netherlands (2013)
  • 5E‟s of Retailing: Today, Tomorrow and ...
    Grewal, D. 5E‟s of Retailing: Today, Tomorrow and ... Stockholm School of Economics, Stockholm, Sweden (2013)
  • Contingent Effects of Semantic Price Cues
    Roggeveen, A., Grewal, D., Lindsey-Mullikin, J. Contingent Effects of Semantic Price Cues AMA Marketing & Public Policy Conference, Washington DC (2013)
  • Building a Successful Academic Career: Perspectives of An Author, Reviewer and Editor
    Grewal, D. Building a Successful Academic Career: Perspectives of An Author, Reviewer and Editor Monterrey Institute of Technology and Higher Education, Guadalajara, Mexico (2013)
  • Engaging Students Today
    Grewal, D. Engaging Students Today McGraw-Hill Symposium, Chicago, IL (2013)
  • The Effectiveness of Digital Signs: The Impact of Store Type
    Roggeveen, A., Nordflat, J., Grewal, D. The Effectiveness of Digital Signs: The Impact of Store Type AMA Winter Conference, Las Vegas, NV (2013)
  • Typeface and Recall of Product and Price Information
    Motyka, S., Suri, R., Grewal, D., Kohli , C. Typeface and Recall of Product and Price Information AMA Winter Conference, Las Vegas, NV (2013)
  • When Covert Becomes Overt: The Effects of Personalization & Information Collection on Consumer Behavior
    Aguirre, E., Mahr, D., de Ruyter, K., Grewal, D., Wetzel, M. When Covert Becomes Overt: The Effects of Personalization & Information Collection on Consumer Behavior AMA Winter Conference, Las Vegas, NV (2013)
  • A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?
    Motyka, S., Puccinelli, N., Grewal, D., Andrzejewski, S. A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced? SCP Winter Conference, San Antonio, TX (2013)
  • Does the Display Location of Sale Price Matter?
    Grewal, D., Guha, A., Biswas, A., Bhowmick, S. Does the Display Location of Sale Price Matter? , Maastricht University (2012)
  • Retailing Insights: Bricks and Clicks
    Grewal, D. Retailing Insights: Bricks and Clicks Workshop on E-retailing: Champion Strategies on the Retail Landscape , University Oberta de Catalunya, Spain (2012)
  • Affect and Consumer Behavior: A Meta-Analytic Review
    Grewal, D., Puccinelli, N., Motyka, S., Andrzejewski, S. Affect and Consumer Behavior: A Meta-Analytic Review ACR North American Conference, Vancouver, BC (2012)
  • Corporate Communications in Uncertain Times: Messages of Hope or Pride?
    Grewal, D., Roggeveen, A., Mukhopadhyay, A. Corporate Communications in Uncertain Times: Messages of Hope or Pride? ACR North American Conference, Vancouver, BC (2012)
  • Point of Purchase and Beyond
    Grewal, D. Point of Purchase and Beyond NYU Stern Conference(2012)
  • The Impact of Semantic Price Cues on Performance Risk Perceptions
    Roggeveen, A., Lindsey-Mullikin, J., Grewal, D. The Impact of Semantic Price Cues on Performance Risk Perceptions American Marketing Association Summer Conference, Chicago, IL (2012)
  • Pricing Insights from Practice and Research
    Grewal, D. Pricing Insights from Practice and Research Pricing Conference, Wayne St. University (2012)
  • Does Typeface uses in Product Descriptions Influence Price Perceptions
    Grewal, D., Suri, R., Kohli, C., Motyka, S. Does Typeface uses in Product Descriptions Influence Price Perceptions Summer AMA conference, Chicago, IL (2012)
  • Effects of Perceived Opportunism and Managerial Orientation on Performance
    Grewal, D., Kim, N., Iyer, G., Dant, R. Effects of Perceived Opportunism and Managerial Orientation on Performance Summer AMA conference, Chicago, IL (2012)
  • When Semantic Cues Affect Quality Perceptions
    Grewal, D., Roggeveen, A., Lindsey-Mullikin, J. When Semantic Cues Affect Quality Perceptions Summer AMA conference, Chicago, IL (2012)
  • Strategies for Success
    Grewal, D. Strategies for Success AMA Doctoral Consortium , Seattle Washington (2012)
  • Are Men Seduced by Red?
    Grewal, D., Puccinelli, N., Chandrashekaran, R., Suri, R. Are Men Seduced by Red? EMAC, Lisbon (2012)
  • The Impact of Vulnerability during Covert Personalization
    Grewal, D., Aguirre, M., Mahr, D., de Ruyter, K., Wetzels, M. The Impact of Vulnerability during Covert Personalization EMAC, Lisbon (2012)
  • The Value of Knowing What Customers Really Want: Employee Ability to Read Affect as an Environmental Que
    Grewal, D., Puccinelli, N., Andrzejewski, S., Markos, E., Noga, T., Motyka, S. The Value of Knowing What Customers Really Want: Employee Ability to Read Affect as an Environmental Que La Londe International Service Management , La Londe les Maures (2012)
  • Effects of Satisfaction and Complaint Handling on Loyalty
    Grewal, D., Iyer, G., Rothenbarger, S. Effects of Satisfaction and Complaint Handling on Loyalty AMA/ACRA Conference, Seattle Washington (2012)
  • Retailing Insights from Research and Practice
    Grewal, D. Retailing Insights from Research and Practice AMA/ACRA Conference, Seattle Washington (2012)
  • The Impact of Digital Displays on Consumer Behavior
    Roggeveen, A., Nordflat, J., Grewal, D. The Impact of Digital Displays on Consumer Behavior AMA/ACRA Retailing Conference, Seattle, WA (2012)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Babson College Research Chat, Wellesley, MA (2012)
  • Social Media: Enhancing Your Marketing Endeavors
    Grewal, D. Social Media: Enhancing Your Marketing Endeavors Using Social Media to redefine the Customer Value Proposition Conference, Wellesley, MA (2012)
  • A Multi-Level Perspective of Desired and Perceived Control in Sales Interactions
    Grewal, D., Beitelspacher, L., Rapp, A., Andzulis, J. A Multi-Level Perspective of Desired and Perceived Control in Sales Interactions AMA Winter Conference, St. Petersburg, FL (2012)
  • Does the Display Location of Sale Price Matter?
    Grewal, D., Biswas, A., Guha, A., Bhowmick, S. Does the Display Location of Sale Price Matter? AMA Winter Conference, St. Petersburg, FL (2012)
  • Effects of Satisfaction and Complaint Handling on Loyalty
    Grewal, D., Iyer, G., Rothenbarger, S. Effects of Satisfaction and Complaint Handling on Loyalty AMA Winter Conference, St. Petersburg, FL (2012)
  • The Effects of Location of Price on Consumers
    Grewal, D., Suri, R., Roggeveen, A., Puccinelli, N. The Effects of Location of Price on Consumers AMA Winter Conference, St. Petersburg, FL (2012)
  • The Meta-Analytic Technique: Resolving Disputes and Answering Unique Questions
    Grewal, D., Puccinelli, N., Motyka, S. The Meta-Analytic Technique: Resolving Disputes and Answering Unique Questions AMA Winter Conference, St. Petersburg, FL (2012)
  • The Impact of Presentation Format on Preference
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. The Impact of Presentation Format on Preference Indian Institute of Management International Conference in Marketing, Noida, India (2012)
  • Lessons from Innovation Retailers
    Grewal, D. Lessons from Innovation Retailers International Conference in Marketing, Noida, India (2012)
  • Visual information in consumer choice: the impact of visual presentation form on experiential and search attribute choice
    Grewal, D. Visual information in consumer choice: the impact of visual presentation form on experiential and search attribute choice 5th Great Lakes NASMEI Marketing Conference, Chennai, India (2011)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Maastricht University, Maastricht, Netherlands (2011)
  • The Impact of Presentation Format on Preference
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. The Impact of Presentation Format on Preference North American Society for Marketing Education in India Fifth Great Lakes- NASMEI Marketing Conference, Manamai, India (2011)
  • Social Media: Across the Channel Effects
    Grewal, D., Rapp, A., Beitelspacher, L., Hansen, J. Social Media: Across the Channel Effects , Maastricht University (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential
    Grewal, D., Townsend, C., Roggeveen, A., Kirshnan, R. The Impact of Swoosh in Making Online Product Exposures more Experiential , Maastricht University (2011)
  • When are Semantic Price Cues Effective in Influencing Perceptions of Quality?
    Grewal, D., Mullikin, J., Roggeveen, A. When are Semantic Price Cues Effective in Influencing Perceptions of Quality? 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • When to Present Price Information: Before and After Experiencing a Product?
    Grewal, D., Wilcox, K., Roggeveen, A. When to Present Price Information: Before and After Experiencing a Product? 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • Customer-driven Marketing & Social Media Methods & Opportunities in Retail
    Grewal, D., Shafer, L., Delk, M. Customer-driven Marketing & Social Media Methods & Opportunities in Retail International Institute of Analytics: RARC Symposium, Boston, MA (2011)
  • Publishing and Reviewing: Building a Successful Academic Career
    Grewal, D. Publishing and Reviewing: Building a Successful Academic Career Society for Marketing Advances Doctoral Consortium, Memphis, TN (2011)
  • Effects of Legibility of Text in Product Descriptions on Price Perceptions
    Grewal, D., Suri, R., Kohli, C., Feng, S. Effects of Legibility of Text in Product Descriptions on Price Perceptions Association for Consumer Research, St. Louis, MO (2011)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Babson Marketing Division Research Chat, Babson College, Babson Park, MA (2011)
  • Retail Format, Consumer Orientation and Pricing: a Study of the Indian Market
    Grewal, D., Puccinelli, N., Cuthbertson, R., Kar, M. Retail Format, Consumer Orientation and Pricing: a Study of the Indian Market Asia Pacific Retailing Conference, Kuala Lumpur, Malaysia (2011)
  • Regret from Post-Purchase Discovery of Lower Prices: Do Price Refunds Help?
    Grewal, D., Dutta, S., Biswas, A. Regret from Post-Purchase Discovery of Lower Prices: Do Price Refunds Help? Summer American Marketing Association Conference, San Francisco, CA (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential
    Grewal, D., Townsend, C., Roggeveen, A., Kirshnan, R. The Impact of Swoosh in Making Online Product Exposures more Experiential Summer American Marketing Association Conference, San Francisco, CA (2011)
  • Impacts of Price Transparency on Price Fairness and Behavioral Intentions
    Grewal, D., Iyer, G., Rothenberger, S. Impacts of Price Transparency on Price Fairness and Behavioral Intentions World Marketing Congress, Academy of Marketing Science, Rheims, France (2011)
  • How Consumers' health Concerns Change Food Purchases: The Impact of Diabetes Diagnosis
    Grewal, D., Ailawadi, K., Ma, Y. How Consumers' health Concerns Change Food Purchases: The Impact of Diabetes Diagnosis , Maastricht University (2011)
  • How the Order of Information About an Experiential Product Impacts Affective Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts Affective Evaluation La Londe Conference for Marketign Communications and Consumer Behavior, La Londe, France (2011)
  • How Cue Congruity Affects Consumer Perceptions
    Grewal, D., Roggeveen, A., Goodstein, R. How Cue Congruity Affects Consumer Perceptions Seminar Series , Maastricht University (2011)
  • Teaching Marketing Foundations
    Grewal, D., Levy, M. Teaching Marketing Foundations McGraw-Hill Symposium, San Francisco, CA (2011)
  • The Impact of Gasoline Prices on Grocery Shopping Behavior and Promotion
    Grewal, D. The Impact of Gasoline Prices on Grocery Shopping Behavior and Promotion Promotion Optimization Institute Conference, Chicago, IL (2011)
  • How the Order of Information About an Experiential Product Impacts its Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts its Evaluation Society for Consumer Psychology Conference, Atlanta, GA (2011)
  • Understanding Retail Managers' Role in the Sales of Products and Services
    Grewal, D., Arnold, T., Palmatier, R., Sharma, A. Understanding Retail Managers' Role in the Sales of Products and Services Winter AMA Conference, Austin, TX (2011)
  • Engaging Students: Interactivity and Analytics
    Grewal, D. Engaging Students: Interactivity and Analytics Summer AMA, Boston, MA (2010)
  • How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty
    Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A. How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty Summer AMA, Boston, MA (2010)
  • Antecedents and Consequences of Retail Strategy: Insights form Recent Reatil Research
    Grewal, D., Gauri, D. Antecedents and Consequences of Retail Strategy: Insights form Recent Reatil Research Winter AMA, New Orleans, LA (2010)
  • Service Recovery Strategies
    Grewal, D., Roggeveen, A., Tsiros, M. Service Recovery Strategies WInter AMA, New Orleans, LA (2010)
  • A Multi-Domain Marketing Perspective
    Grewal, D. A Multi-Domain Marketing Perspective , Maastricht University (2010)
  • Building a Successful Academic Career: Publishing Insights
    Grewal, D. Building a Successful Academic Career: Publishing Insights Society for Marketing Advances Doctoral Consortium, Atlanta, GA (2010)
  • How the Order of Information About an Experiential Product Impacts its Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts its Evaluation ACR, Jacksonville (2010)
  • Optimizing Multi-category Catalog Mailing
    Grewal, D., George, M., Kumar, V. Optimizing Multi-category Catalog Mailing DMEF Research Summit(2010)
  • Effects of Satisfaction and Complaint Handling on Loyalty: A Cross-national Analysis
    Grewal, D., Iyer, G., Rothenberger, S. Effects of Satisfaction and Complaint Handling on Loyalty: A Cross-national Analysis ICRM, England (2010)
  • The Impact of Price Information Before and After Experiencing a Product
    Roggeveen, A., Wilcox, K., Grewal, D. The Impact of Price Information Before and After Experiencing a Product Pricing Conference, Boston, MA (2010)
  • Effects of Satisfaction and Complaint Handling on Loyalty
    Grewal, D., Iyer, G., Rothenberger, S. Effects of Satisfaction and Complaint Handling on Loyalty AMS, Lille (2010)
  • An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers Shopping Behavior
    Grewal, D., Gauri, D., Ma, Y., Ailawadi, K. An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers Shopping Behavior INFORMS Marketing Science, Univeristy of Cologne, germany (2010)
  • Insights from Retailing Pricing Research
    Grewal, D. Insights from Retailing Pricing Research Sheth AMA Doctoral Consortium, Texas Christian University (2010)
  • Entrepreneurial Orientation and Knowledge Resources
    Grewal, D., Iyer, G., Javalgi, R., Radulovich, L. Entrepreneurial Orientation and Knowledge Resources Academy of Marketing Science, Portland, Oregon (2010)
  • Lessons Learned
    Grewal, D. Lessons Learned Academy of Marketing Science, Portland, Oregon (2010)
  • How the Order of Sampled Experiential Goods Affects Choice
    Roggeveen, A., Biswas, D., Grewal, D. How the Order of Sampled Experiential Goods Affects Choice Babson College Research Chat, Babson College, Babson Park, MA (2010)
  • Innovation in Pricing and Promotion Strategies
    Grewal, D., Ailawadi, K., Gauri, D., Hall, K., Kopalle, P., Robertson, J. Innovation in Pricing and Promotion Strategies Thought Leader Conference, Texas A & M (2010)
  • Emerging Issues in Retailing: 2001-2007
    Levy, M., Grewal, D. Emerging Issues in Retailing: 2001-2007 Winter AMA Conference, Tampa, FL (2009)
  • Retail Marketing: Unwrapping Success in Today's Changing Marketplace
    Levy, M., Grewal, D., Schlesinger, L. Retail Marketing: Unwrapping Success in Today's Changing Marketplace Babson College(2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment University of New Hampshire (2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment University of Miami(2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment (), University of New Haven, New Haven, CT (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment (), Bryant College, Smithfield, RI (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment (), Bentley College, Waltham, MA (2007)
  • Interactivity in Marketing Foundation Classes
    Levy, M., Grewal, D. Interactivity in Marketing Foundation Classes 2007 Marketing Educators’ Association Conference, San Antonio, Texas (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways 2007 Web-Ex Presentations, () (2007)
  • The Changing Learning Environment: Who are Today’s Students?
    Levy, M., Grewal, D. The Changing Learning Environment: Who are Today’s Students? NY McGraw-Hill Conference, 2007, New York (2007)
  • Journal of Retailing: The Review Process
    Levy, M., Grewal, D. Journal of Retailing: The Review Process American Marketing Association Summer Educators’ Conference, Chicago, IL (2006)
  • Journal of Retailing: Research Avenues
    Levy, M., Grewal, D. Journal of Retailing: Research Avenues Ohio State University Seminar, Ohio State University, Columbus, OH (2004)
  • Journal of Retailing: The Process and A Research Agenda
    Levy, M., Grewal, D. Journal of Retailing: The Process and A Research Agenda American Marketing Association Summer Educators’ Conference, Boston, MA (2004)
  • Journal of Retailing: Research Avenues
    Levy, M., Grewal, D. Journal of Retailing: Research Avenues University of Mississippi, Oxford, MS (2004)
  • Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue
    Levy, M., Grewal, D. Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue University of Arkansas Retailing Conference, University of Arkansas (2004)
  • New and Improved: Merchandise Management
    Levy, M., Grewal, D., Kopalle, P. New and Improved: Merchandise Management American Collegiate Retailing Association (ACRA) Conference, Montreal, Quebec, Canada (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Doctoral Seminar in Research, Boston, MA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor St Gallen University Doctoral Seminar in Research, Saint Gallen, Switzerland (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Society for Marketing Advances Doctoral Consortium, New Orleans, LA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Robert Mittelstaedt Doctoral Symposium, Lincoln, NE (2003)
  • The Journal of Retailing
    Levy, M., Grewal, D. The Journal of Retailing Temple University Marketing Research Forum, Philadelphia, PA (2003)