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Xinghua Li

Assistant Professor

Academic Division: History & Society
Hollister
# 315
781-239-4258

Bio

Born and raised in Shanghai, China, Dr. Li received her Bachelor Degree in Advertising from Fudan University and finished her MA and PhD in Communication Studies at the University of Iowa. Her research explores the global spread of consumer capitalism through the perspectives of psychoanalysis, ecocriticism, and critical media theory. Her book Environmental Advertising in China and the USA: The Desire to Go Green (Routledge 2016) uses advertising as a lens to analyze the rising phenomenon of green consumerism and compares how the Chinese and American consumer desire for green products are shaped by ideological, cultural, and historical differences. Dr. Li's previous works use psychoanalysis and poststructural theories to explore the relationship between media, desire, and the environment. She has published in journals such as Media, Culture and Society, Environmental Communication: A Journal of Nature and Culture, the anthology Reading Brokeback Mountain, and for three years she authored the "Looking Abroad" Column for The 21st Century, an English-language weekly in Beijing affiliated with the China Daily News Group. Dr. Li is also working on several other projects. One studies the Chinese tradition of consuming wildlife products such as ivory, rhino horns, and tiger bones and the NGO campaigns intending to stop it. Another examines the psycho-mechanism of eco-jokes in popular culture and explores the potential to increase environmental participation through comedy and humor. Another employs Freud’s notion of the death drive to understand the relations between deadlines and systematized procrastination in modern capitalistic societies. Finally, one studies the digitization of the Chinese language through the computer keyboard and its impacts on literacy and the calligraphic tradition in China. Finally, Dr. Li is the Founding Member of International Environmental Communication Association, and has been elected as Vice Chair and Conference Planner of the Environmental Communication Division at the International Communication Association from 2016 to 2018.

Academic Degrees

  • Ph D, The University of Iowa
  • MA, The University of Iowa
  • BA, Fudan University

Academic Interests

Global/Comparative Media; Critical Cultural Theory; Advertising and Consumer Culture; Environmental Communication; Ecocriticism; Sustainability and Environmental Issues

Courses

Degree Courses 2016-2017
  • HSS 2020: MEDIA STUDIES (MDS)
Degree Courses 2015-2016
  • HSS 2020: MEDIA STUDIES (MDS)
  • AHS 1000: AHS FOUNDATION

Publications

Journal Articles

  • Li, X. (2013). A Comparative Analysis of Hybrid Car Advertisements in the USA and China: Desire, Globalization, and Environment. Environmental Communication, 7(4), 512-528.
  • Li, X. (2011). Whispering: The Murmur of Power in a Lo-Fi World. Media, Culture & Society, 33(1), 19-34.

Books

  • Li, X. (2016). Environmental Advertising in China and the USA: The Desire to Go Green. Oxford: Routledge link

Working Papers

  • Li, X. (2012). The “Organi-vore’s” Dilemma: A Comparative Analysis of Organic Food Advertising in China and the U.S. (Paper 125). Babson Faculty Research Fund Working Papers. link

Conference Proceedings

  • Li, X. (2015). Eco-Jokes and Their Relation to the UnCO2nscious: Larry David’s "Curb Global Warming" Campaign and Other Environmental Comedies. Communication for the Commons: Proceedings for the 2013 Conference on Communication and the Environment (COCE),

Others

  • Li, X. (2015). Becoming Critical Participants of Media Culture: Babson College link

Presentations

  • Green Advertising and Greenwashing
    Li, X. Green Advertising and Greenwashing Fudan University Intensive Summer Graduate Seminar (FIST Course), Shanghai, China (2016)
  • Technology as Narcissism: How Media Environments Alienate Us from 'Natural Environments'
    Li, X. Technology as Narcissism: How Media Environments Alienate Us from 'Natural Environments' 66th International Communication Association Annual Conference, Fukuoka, Japan (2016)
  • Big Data as Big Brother? How Customer Tracking Affects Privacy, Democracy, and Cultural Integrity
    Li, X. Big Data as Big Brother? How Customer Tracking Affects Privacy, Democracy, and Cultural Integrity Babson Insight Webinar (Blended Learning), Wellesley, MA (2016)
  • 'Putting A Price on Carbon': Media Advocacy Campaign to Educate Massachusetts Residents about A Carbon Tax
    Li, X. 'Putting A Price on Carbon': Media Advocacy Campaign to Educate Massachusetts Residents about A Carbon Tax 13th Biannual Conference on Communication and the Environment (COCE), Boulder, CO (2015)
  • Bridging the Four 'Divides' in Environmental Communication
    Li, X. Bridging the Four 'Divides' in Environmental Communication A Panel Discussion on Environmental Tax Reform in Massachusetts, Medfield, MA (2014)
  • ‘Wild Flavors’ or Wild Animals? Symbolic Warfare Surrounding China’s Endangered Wildlife Trade
    Li, X. ‘Wild Flavors’ or Wild Animals? Symbolic Warfare Surrounding China’s Endangered Wildlife Trade 64th International Communication Association Annual Conference, Seattle, WA (2014)
  • 'Wild Flavors' or Wild Animals? Symbolic Warfare Surrounding China’s Endangered Wildlife Trade
    Li, X. 'Wild Flavors' or Wild Animals? Symbolic Warfare Surrounding China’s Endangered Wildlife Trade Babson Faculty Research Fund Research Chats, Wellesley, MA (2014)
  • Role of Media in Community-Based Social Marketing: A Pedagogical Case Study of the ‘Building Sustainability @ Babson College’
    Li, X. Role of Media in Community-Based Social Marketing: A Pedagogical Case Study of the ‘Building Sustainability @ Babson College’ 6th Annual Conference of the Association for the Advancement of Sustainability in High Education, Nashville, TN (2013)
  • Eco-Jokes and Their Relation to the UnCO2nscious: Larry David’s 'Curb Global Warming' Campaign and Other Environmental Comedies
    Li, X. Eco-Jokes and Their Relation to the UnCO2nscious: Larry David’s 'Curb Global Warming' Campaign and Other Environmental Comedies 12th Biannual Conference on Communication and the Environment (COCE), Uppsala, Sweden (2013)
  • The 'Useless' Sustainability: Ma Ke's Eco-Fashion Project and China's Cultural Memory in the Age of Mechanical Reproduction
    Li, X. The 'Useless' Sustainability: Ma Ke's Eco-Fashion Project and China's Cultural Memory in the Age of Mechanical Reproduction 9th Biannual Crossroads in Cultural Studies Conference, Paris, France (2012)
  • Detoxing the Oasis: Green Housing Advertisements in China and the Consumption of the Private Space
    Li, X. Detoxing the Oasis: Green Housing Advertisements in China and the Consumption of the Private Space 62th International Communication Association Annual Conference - Pre-conference on Communication and the Ethics of Consumption, Phoenix, AZ (2012)
  • A Comparative Analysis of Organic Food Advertising in the US and China
    Li, X. A Comparative Analysis of Organic Food Advertising in the US and China Babson Faculty Research Fund Research Chats, Wellesley, MA (2012)
  • The ‘Organi-vore’s’ Dilemma: A Comparative Analysis of Organic Food Advertising in the U.S. and China
    Li, X. The ‘Organi-vore’s’ Dilemma: A Comparative Analysis of Organic Food Advertising in the U.S. and China Food Studies: An Interdisciplinary Conference, Las Vegas, NV (2011)
  • 'Twinkle, Twinkle, Eco-Star': Green Celebrity Culture in Contemporary China
    Li, X. 'Twinkle, Twinkle, Eco-Star': Green Celebrity Culture in Contemporary China ECREA Visualizing Science and Environmentalism Symposium , University of Brighton, Brighton, UK (2011)
  • The In(frared)visible Hand: Kinect, Interactive Pornography, and the Quest for Touch at a Distance
    Li, X. The In(frared)visible Hand: Kinect, Interactive Pornography, and the Quest for Touch at a Distance Media In Transition 7 Conference , Cambridge, MA (2011)
  • A History of (Anti-)Environmental Propaganda in the People’s Republic of China from 1949 to Present
    Li, X. A History of (Anti-)Environmental Propaganda in the People’s Republic of China from 1949 to Present 96th National Communication Association Annual Convention, San Francisco, CA (2010)
  • 'Enjoy Your Waste!': Psychoanalysis, Ecology, and the Real of Environmental Communication
    Li, X. 'Enjoy Your Waste!': Psychoanalysis, Ecology, and the Real of Environmental Communication 95th National Communication Association Annual Convention, Chicago, IL (2009)
  • Whispering: The Murmur of Power in the Lo-fi World
    Li, X. Whispering: The Murmur of Power in the Lo-fi World 59th International Communication Association Annual Convention , Chicago, IL (2009)

Professional Services

  • Other
    Environmental Communication Division, International Communication Division (2016)
  • Officer, Secretary
    Environmental Communication Division, International Communication Association (2015)
  • Reviewer, Ad Hoc Reviewer
    Environmental Communication: A Journal of Nature and Culture (2013)
  • Reviewer, Ad Hoc Reviewer
    Journal of Advertising (2012)
  • Reviewer, Conference Paper
    Biannual Conference on Communication and Environment (2011)
  • Reviewer, Conference Paper
    Annual Convention for the National Communication Association (2009)