Gary has been a full-time Lecturer at Babson since 2008. He teaches core marketing courses, and electives in Brand Management and Marketing Analytics.
Gary holds a Bachelor of Sciences from the University of the West Indies (Barbados campus), an MBA from Babson College (M'97), and a PhD from Bentley University. A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic pricing initiatives for both large Fortune 500 companies and smaller entrepreneurial ventures.
His research interests include socially-conscious marketing and the role of marketing in addressing societal issues. He has authored numerous cases used in the classroom, and has been published in the Journal of Marketing Education, the Journal of General Management, and the SAM Advanced Management Journal.
Marketing strategy and execution; socially-conscious marketing; the role of marketing in society.