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Gary Ottley

Lecturer

Academic Division: Marketing
Malloy
781-239-4575

Bio

Gary has been a full-time Lecturer at Babson since 2008. He teaches core marketing courses, and electives in Brand Management and Marketing Analytics. Gary holds a Bachelor of Sciences from the University of the West Indies (Barbados campus), an MBA from Babson College (M'97), and a PhD from Bentley University. A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic pricing initiatives for both large Fortune 500 companies and smaller entrepreneurial ventures. His research interests include socially-conscious marketing and the role of marketing in addressing societal issues. He has authored numerous cases used in the classroom, and has been published in the Journal of Marketing Education, the Journal of General Management, and the SAM Advanced Management Journal.

Academic Degrees

  • Ph D, Bentley University
  • MBA, Babson College
  • BS, University of the West Indies

Academic Interests

Marketing strategy and execution; socially-conscious marketing; the role of marketing in society.

Courses

Degree Courses 2015-2016
  • MKT 7200: BL MARKETING
  • MKT 7200: MARKETING
  • MKT 7200: BOS MARKETING
  • MKT 7572: BRAND MANAGEMENT
  • MKT 7506: MARKETING ANALYTICS

Publications

Journal Articles

  • Hanna, R.C., Ottley, G.A., Swain, S.D., Qualls, D. (in press). An Exploratory Study of the Impact of Using In-Store Apps to Assist Wine Purchase Decisions. Journal of General Management
  • Bal, A., Grewal, D., Mills, A.J., Ottley, G.A. (2015). Engaging Students with Social Media. Journal of Marketing Education, 37(3), 190-203.
  • Ottley, G.A., Sisodia, R.S., Buono, A.F. (2013). Student Beliefs and Attitudes about Business: Shaping the Views of First-Year Business Students--A Preliminary Study. SAM Advanced Management Journal, 78(4), 35-45.

Cases and Teaching Notes

  • Cummings, M.F., Ottley, G.A., Brewster, R.A. (2014). Massachusetts Eye and Ear Infirmary: Extending a Legacy. 22.
  • Ottley, G.A., Hebert-Maccaro, K. (2012). Shorewood Soups: To B2C or not to B2C.
  • Ottley, G.A., Hebert-Maccaro, K. (2012). Shorewood Soups: To B2C or not to B2C: Teaching Note.
  • Cummings, M.F., Ottley, G.A. (2012). Theo Chocolate.
  • Cummings, M.F., Ottley, G.A. (2012). Theo Chocolate: Teaching Note.
  • Ottley, G.A. (2011). Matt Powell: A Passion for Wine A and B, with teachers note.

Presentations

  • There’s an App for that! An Exploratory study of how consumers search for wine with the assistance of technology
    Hanna, R., Ottley, G., Swain, S., Qualls, D. There’s an App for that! An Exploratory study of how consumers search for wine with the assistance of technology Bi-Annual Wine Marketing: Innovations and Best Practices Conference , Lake Garda, Italy (2015)
  • Elevated Marketing: The Conscious Marketing Construct, its Antecedents, Consequences, and Dichotomies
    Ottley, G. Elevated Marketing: The Conscious Marketing Construct, its Antecedents, Consequences, and Dichotomies CYRUS Institute of Knowledge Conference, Cambridge, MA (2015)
  • Conscious Marketing
    Ottley, G. Conscious Marketing 2014 SMA Conference, New Orleans, LA (2014)
  • The Consumer As Citizen: Rethinking ‘Customer Satisfaction’
    Ottley, G. The Consumer As Citizen: Rethinking ‘Customer Satisfaction’ 2014 AMA Marketing & Public Policy Conference, Boston, MA (2014)
  • The Consumer As Citizen: Rethinking ‘Customer Satisfaction’
    Ottley, G. The Consumer As Citizen: Rethinking ‘Customer Satisfaction’ 2014 AMA Winter Educators’ Conference, Orlando, FL (2014)
  • Massachusetts Eye and Ear Infirmary (case study)
    Ottley, G. Massachusetts Eye and Ear Infirmary (case study) 7th European Conference on Management Leadership and Governance, Nice, France (2011)