Dr. Ottley has been a full-time Lecturer at Babson since 2008. He teaches core marketing courses and multiple electives at both the undergraduate and MBA levels, in multiple formats (full-time, part-time, and blended). He has developed and delivered numerous executive education programs, both prior to joining Babson and as a member of the Marketing faculty.
A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic marketing and pricing initiatives for large Fortune 500 companies and smaller entrepreneurial ventures.
Gary’s research interests include socially-conscious marketing and the role of marketing in addressing societal issues. He has been published in the Journal of Marketing Education and the SAM Advanced Management Journal, and has co-researched and authored numerous case studies on the marketing and branding activities of entrepreneurial ventures.
Marketing strategy and execution; socially-conscious marketing; the role of marketing in society.