Dr. Rao teaches 2 courses in the MBA programs – Strategies for Innovation and Growth and Innovation in Service Industries. He also teaches extensively in the Babson Executive Education programs. His executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation.
His research has appeared in The Sloan Management Review, Journal of Innovative Management, The Academy of Management Executive, Production and Operations Management Journal, Quality Management in Health Care, and the Cornell Hotel and Restaurant Administration Quarterly. He has written several business cases that range in topics from Innovation, Customer Service, Operations Strategy, Strategic Alignment, Supply Chain Management, and Quality Management.
He has consulted for Massachusetts General Hospital (Boston), PRIME Business School (Colombia), Banco Occidente (Colombia), Benchmark Assisted Living (Boston), EMDSerono, FORUM (Colombia), FitLinxx, Penteo (Spain), BFA Conseil (France), Novartis, Lojack, Fidelity Investments, Merrill Lynch, Boston Scientific Corporation and others. Through Babson Executive Education he has led programs for Ocean Spray, U.S. Navy, Novartis, Fresinius Medical Care, Covidien, Taco, Merck, Masco Corp., SABIC, Scottish Enterprise, North Atlantic Capital, PANalytical, EMC, GlaxoSmithKline, Boathouse, and others.
He is a member of the Innovation Board at Ocean Spray. He also has a family-business background and sits on the board of The HJKP Educational Trust (India).