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Jay Rao

Professor

Academic Division: TOIM
781-239-4586

Bio

Dr. Rao teaches 2 courses in the MBA programs – Strategies for Innovation and Growth and Innovation in Service Industries. He also teaches extensively in the Babson Executive Education programs. His executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation. His research has appeared in The Sloan Management Review, Journal of Innovative Management, The Academy of Management Executive, Production and Operations Management Journal, Quality Management in Health Care, and the Cornell Hotel and Restaurant Administration Quarterly. He has written several business cases that range in topics from Innovation, Customer Service, Operations Strategy, Strategic Alignment, Supply Chain Management, and Quality Management. He has consulted for Massachusetts General Hospital (Boston), PRIME Business School (Colombia), Banco Occidente (Colombia), Benchmark Assisted Living (Boston), EMDSerono, FORUM (Colombia), FitLinxx, Penteo (Spain), BFA Conseil (France), Novartis, Lojack, Fidelity Investments, Merrill Lynch, Boston Scientific Corporation and others. Through Babson Executive Education he has led programs for Ocean Spray, U.S. Navy, Novartis, Fresinius Medical Care, Covidien, Taco, Merck, Masco Corp., SABIC, Scottish Enterprise, North Atlantic Capital, PANalytical, EMC, GlaxoSmithKline, Boathouse, and others. He is a member of the Innovation Board at Ocean Spray. He also has a family-business background and sits on the board of The HJKP Educational Trust (India).

Academic Degrees

  • Ph D, Anderson Graduate School of Management, UCLA
  • MS, Department of Mathematics, University of Kentucky
  • BS, Indian Institute of Technology

Academic Interests

Innovation Strategy; Culture of Innovation; Innovation Implementation and Scaling; Corporate Entrepreneurship; Service Strategies and Customer Experience Innovation

Courses

Degree Courses 2015-2016
  • MOB 7528: EPS AND INNOVATION IN A SERVICE IND
  • MOB 9526: #CX #UX #XD INNOVATION
  • MOB 9525: LEADING INNOV: CREATING ORGANIC GROWTH
  • MFE 7500: MGMT CONSULTING FIELD EXPERIENCE
  • MOB 9526: DESIGN & INNOV IN SERVICE INDUSTRIES

Publications

Journal Articles

  • Fixson, S.K., Rao, J.A. (2014). Learning Emergent Strategies Through Design Thinking. Design Management Review, 25(1), 46-53. link
  • Rao, J.A., Weintraub, J.R. (2013). How Innovative Is Your Company’s Culture?. MIT Sloan Management Review, Spring link
  • Morgan, I.P., Rao, J.A. (2006). Growing Negative Service. Sloan Management Review(Spring)
  • Rao, J.A., Perkins, S. (2004). Testing a Contingency Model of Market Entry: Japanese Penetration into the U.S. PC Market. Journal of Business and Management, 9(4)
  • Rao, J.A., Duplaa, C. (2003). BFA Implementation. Décryptage(Automne )
  • Morgan, I.P., Rao, J.A. (2003). Making Neutral Experience Fun. Sloan Management Review(Fall )
  • Rao, J.A., Morgan, I.P. (2003). Making Routine Customer Experiences Fun. Sloan Management Review
  • Landry, E.M., Hunt, J.M., Rao, J.A. (2000). Using Performance Excellence Programs to Create a Strategic Revolution in the Firm. Journal of Innovative Management, 1-12.

Books

  • Rao, J.A., Chuán, F. (2013). The Discipline & Culture of Innovation: A Socratic Journey. Barcelona: Profit
  • Rao, J.A., Chuán, F. (2012). Innovación 2.0. Barcelona: Profit Editorial

Articles

  • Rao, J.A. (2015, December) How Customer Focused Is Your Dealership Culture?. DearlerExec, pp. 38-41. Sandy, UT: Driving Sales, LLC. link
  • Rao, J.A. (2015, April (2nd Quarter/Spring)) El Sanbox de Innovacion (The Innovation Sandbox). Capital, pp. 68-69. Santiago: Revista Capital. link
  • Rao, J.A. (2013, July (3rd Quarter/Summer)) To Innovate, Get the People Issues Right. Babson Insight. Wellesley, MA: Babson College
  • Rao, J.A. (2013, June) The “Lean Startup” Movement: The Big-Bang vs. Start-Small Approaches to Going into the Future. Babson Insight: Babson College
  • Rao, J.A., Weintraub, J.R. (2013, June) To Innovate, Get the People Issues Right. Babson Insight. link
  • Rao, J.A., Cohen, A.R. (2007, ) Creating Great Products with Apple’s Steve Wozniak, Inventor of the Personal Computer. Babson Insight
  • Rao, J.A. (2006, ) CIO’s Role in Innovation: Chief Information Officer to Chief Innovation Officer. e-Penteo
  • Rao, J.A., Cohen, A.R. (2006, ) Creating a Great Spirit of Service at Southwest Airlines; An Interview with Colleen Barrett (President of Southwest Airlines). Babson Insight
  • Rao, J.A. (2006, ) From Internet to Interactions: Cell phone: The Ultimate Body Appendage Promising New Ideas Emerging in Business Today: Observations and Commentary from Babson Professors. Babson Insight
  • Rao, J.A., Cohen, A.R. (2006, ) The Iconoclast's Approach to Innovation: An Interview with Dean Kamen. Babson Insight
  • Rao, J.A., Morgan, I.P. (2004, ) Aligning Strategy through Super-Measure Management. Babson Insight
  • Morgan, I.P., Rao, J.A. (2004, ) Aligning Strategy Through Super-Measure Management. Babson Insight
  • Rao, J.A. (2004, ) Are sustained improvements in productivity sustainable?. Babson Insight
  • Rao, J.A., Boulnois, J. (2004, ) Does Your Brand Command Respect: How to Create and Manage a Brand?. Décryptage
  • Rao, J.A., Morgan, I.P. (2004, ) Fun is Serious Business Particularly for Mature Neutral Service Firms. Babson Insight
  • Morgan, I.P., Rao, J.A. (2004, ) Fun is Serious Business—Particularly for “Mature” Service Firms. Babson Insight
  • Morgan, I.P., Rao, J.A. (2004, ) Further reflections on Operations Management. POMS Chronicle
  • Rao, J.A. (2003, ) Les ameliorations continues de la productivite sont-elles durables? . Décryptage
  • Rao, J.A., Duplaa, C. (2003, ) Management Process Reengineering. Décryptage

Cases and Teaching Notes

  • Rao, J.A. (2012). W.L. Gore: Culture of Innovation.
  • Rao, J.A. (2012). W.L. Gore: Culture of Innovation Teaching Note.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation Teaching Note.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation Teaching Note Supplement.
  • Rao, J.A. (2009). Hologic's Novasure Problem.
  • Morgan, I.P., Rao, J.A. (2003). Bob the Chef’s. Services Marketing text, (Spring),
  • Rao, J.A.Assa Abloy Americas: From Zero to First in Twenty . Babson Executive Education,
  • Rao, J.A. (2008). Gillie Hyde Auto Group. BEE #SP0508 .
  • Rao, J.A. (2008). U.S. Automotive Retail Industry Note. BEE #SP0308 .
  • Rao, J.A. (2007). Boathouse Group: The Anti-Agency Agency. BEE #SP090 .
  • Rao, J.A. (2003). Sony PC: Entry into the US . Babson College, # 124C03 .
  • Landry, E.M., Hunt, J.M., Rao, J.A. (1998). KomTek (A), (B), and (C). Babson College Case Development Center,
  • Landry, E.M., Hunt, J.M., Rao, J.A. (1998). Teaching Note for KomTek (A), (B), (C). Babson College Case Development ,

Multimedia

  • Best Practices For Increasing Revenue Through Innovation And Creativity At Your Company As President. Financial Times, ExecSense (July (3rd Quarter/Summer) 2014). link

Others

  • Rao, J.A. (2014). Stop Abusing Innovation! Start Learning and Practicing it: Driving Sales, LLC link
  • Weintraub, J.R., Rao, J.A. (2014). Como está a cultura de inovação em sua empresa? (What’s Your Company’s Innovation Quotient?)
  • Rao, J.A. (2014). Stop the Nonsense! Innovation is a Discipline link
  • Rao, J.A., Weintraub, J.R. (2013). Becoming A More Innovative Culture: From Assessment To Action
  • Rao, J.A. (2013). Detengan el sinsentido! Innovación es una disciplina (Stop the Nonsense! Innovation is a Discipline). Santiago: Editorial Gestion Ltda.
  • Rao, J.A. (2012). Speaking the Linqua Franca of Innovation
  • Rao, J.A. (2009). Culture Drives Innovation, Not Ideas!
  • Rao, J.A. (2009). Innovation is Dead! Long Live Innovation!
  • Rao, J.A. (2009). Replacing Innovation With Transformation
  • Rao, J.A. (2009). What is Innovation? Part 1
  • Rao, J.A. (2009). What is Innovation? Part 2
  • Rao, J.A. (2009). What is Innovation? Part 3
  • Landry, E.M., Hunt, J.M., Rao, J.A. (1999). KomTek: A Study in Innovation

Presentations

  • Customer Experience Innovation
    Rao, J. Customer Experience Innovation ANDI InnovationLand 2015, Medellin, Colombia (2015)
  • Culture of Innovation
    Rao, J. Culture of Innovation W.C. Bradley Executives, Webinar (2015)
  • Culture of Innovation
    Rao, J. Culture of Innovation Werfen Instrumentation Laboratory, Bedford, MA (2015)
  • Innovation -- David vs. Goliath
    Rao, J. Innovation -- David vs. Goliath Century Capital Board, Boston, MA (2015)
  • Innovation -- David vs. Goliath
    Rao, J. Innovation -- David vs. Goliath Assa Abloy Executive Meeting, Barcelona, Spain (2015)
  • Customer Experience Innovation
    Rao, J. Customer Experience Innovation HEC, Orlando, FL (2015)
  • Analytical vs. Emergent Strategies for Growth
    Rao, J. Analytical vs. Emergent Strategies for Growth Babson Connect, Cartagena, Colombia (2015)
  • Building Innovation Capabilities
    Rao, J. Building Innovation Capabilities ANDI’s InnovationLand 2014, Medellin, Colombia (2014)
  • The Discipline of Innovation
    Rao, J. The Discipline of Innovation Atrion, Boston, MA (2014)
  • Building & Managing the Innovation Sandbox
    Rao, J. Building & Managing the Innovation Sandbox Bancolombia, Medellin, Colombia (2014)
  • Leading Innovation: Creating Organic Growth
    Rao, J. Leading Innovation: Creating Organic Growth EPM, Medellin, Colombia (2014)
  • Leading Innovation: Creating Organic Growth
    Rao, J. Leading Innovation: Creating Organic Growth GrupoSura, Medellin, Colombia (2014)
  • CEO Best Practices for Increasing Innovation and Creativity at Your Company to Grow Revenue
    Rao, J. CEO Best Practices for Increasing Innovation and Creativity at Your Company to Grow Revenue ExecSense Webinar(2014)
  • The Discipline of Innovation
    Rao, J. The Discipline of Innovation Center of Innovation, Santiago, Chile (2014)
  • Culture of Innovation
    Rao, J. Culture of Innovation Chamber of Commerce, Santiago, Chile (2014)
  • Culture Drives Innovation
    Rao, J. Culture Drives Innovation ICARE, Santiago, Chile (2014)
  • Emergent & Analytical Strategies for Growth
    Rao, J. Emergent & Analytical Strategies for Growth RetailNet, Buenos Aires, Argentina (2014)
  • The Discipline of Innovation
    Rao, J. The Discipline of Innovation Telefonica, Santiago, Chile (2014)
  • Emergent & Analytical Strategies for Growth
    Rao, J. Emergent & Analytical Strategies for Growth DrivingSales, New York, NY (2014)
  • Culture of Innovation
    Rao, J. Culture of Innovation AEC (Spanish Society for Quality), Madrid, Spain (2014)
  • Leading Innovation: Entrepreneurial Thought & Action
    Rao, J. Leading Innovation: Entrepreneurial Thought & Action , Boston, MA (2013)
  • War Games: Strategic Competitor Scenarios
    Rao, J. War Games: Strategic Competitor Scenarios , New Haven, CT (2013)
  • Going into the Future: Analytical vs Emergent Strategies for Growth
    Rao, J. Going into the Future: Analytical vs Emergent Strategies for Growth LeadAmerica, Boston, MA (2013)
  • Leveraging Customer Experience to Innovate
    Rao, J. Leveraging Customer Experience to Innovate , Bangalore, India (2013)
  • Where do Entrepreneurs Come From
    Rao, J. Where do Entrepreneurs Come From , Medellin, Colombia (2013)
  • Where do Entrepreneurs Come From?
    Rao, J. Where do Entrepreneurs Come From? ESTEMA-Universidad Europea Valencia, Valencia, Spain (2013)
  • Gorillas vs Chimps vs Monkeys
    Rao, J. Gorillas vs Chimps vs Monkeys Innovation Advisory Board(2013)
  • Corporate Entrepreneurship
    Rao, J. Corporate Entrepreneurship AEDIPE, Spain (2012)
  • The Culture of Innovation
    Rao, J. The Culture of Innovation Cubist Corp, Cubist Corp, Boston (2012)
  • Innovation 2.0
    Rao, J. Innovation 2.0 Book Presentation, Madrid, Spain (2012)
  • Can David kill Goliath?
    Rao, J. Can David kill Goliath? Chamber of Commerce, Chile (2012)
  • Hard and Soft side of Innovation
    Rao, J. Hard and Soft side of Innovation CORFO-Univ. (2012)

  • Rao, J. Culture of Innovation, Santiago, Chile (2011)

  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)

  • Rao, J. Leading Transformation in Turbulent Times, Boston, MA (2011)

  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)

  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)

  • Rao, J. Disruptive Innovation: Can David Beat Goliath, Bangalore, India (2010)

  • Rao, J. Innovation: Key to Organic Growth, Vellore, India (2010)

  • Rao, J. Developing Innovation Capabilities, Boston, MA (2010)

  • Rao, J. Innovation Despite Ambiguity, Boston, MA (2010)
  • Innovation
    Rao, J. Innovation Undisclosed, Vellore, India (2008)
  • Corporate Spin-Offs and Spin-Outs
    Rao, J. Corporate Spin-Offs and Spin-Outs Innova (CORFA), Santiago, Chile (2007)
  • Innovation
    Rao, J. Innovation Undisclosed, Santiago, Chile (2007)
  • Getting the Best to the Masses
    Rao, J. Getting the Best to the Masses Profitably, Paris (2006)
  • Experience Innovation
    Rao, J. Experience Innovation Undisclosed, HEC Executive Campus, Paris (2006)
  • Innovation: Key to Organic Growth
    Rao, J. Innovation: Key to Organic Growth Undisclosed, Penteo, Barcelona (2006)
  • Network Business Models
    Rao, J. Network Business Models Undisclosed, Paris (2006)
  • Service Strategy and Innovation
    Rao, J. Service Strategy and Innovation Family Business Program, Boston (2005)
  • Innovation: Understanding the Field
    Rao, J. Innovation: Understanding the Field Undisclosed, HEC Executive Campus, Paris (2005)
  • Innovation: Understanding the Field
    Rao, J. Innovation: Understanding the Field Undisclosed, Paris (2005)
  • Experience Innovation
    Rao, J. Experience Innovation Undisclosed, Boston (2005)
  • The Discipline of Corporate Entrepreneurship
    Rao, J. The Discipline of Corporate Entrepreneurship X Jornada Anual, ESADE Alumni, Barcelona (2004)
  • Academic Strategies: A framework for the Country, the State and the Institution
    Rao, J. Academic Strategies: A framework for the Country, the State and the Institution Undisclosed, Vellore, India (2004)
  • Role of Service in Strategy and Innovation
    Rao, J. Role of Service in Strategy and Innovation Undisclosed, Paris (2003)