Professor Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London.
Her research interests are in the areas of pricing, retailing, and services. Her research has been published in a number of journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. Additionally she has presented her research at numerous national and international conferences.
She has won a number of awards for her teaching and research including: William R. Davidson Journal of Retailing Best Paper Award (2016, 2010), Stanley Hollander Outstanding Retailing Paper Award (2016, 2008), Lamb-Hair-McDaniel Outstanding Marketing Teacher Award (2014), Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (2014), American Marketing Association, Teaching & Learning SIG (2014), Best Conference Paper La Londe Conference (2011), Best Paper Consumer Behavior Track Paper, Winter AMA (2009), Babson College Faculty Scholarship Award (2008 and 2012), and the M. Wayne DeLozier Best Conference Paper Award, AMS (2008). Her paper, “Customer Experience Creation: Determinants, Dynamics and Management Strategies,” was one of the Top-10 most-cited articles published in Journal of Retailing during the 2007-2011 period.
She is an Honorary Visting Professor of Retailing and Marketing at the Center for Retailing at the Stockholm School of Economics, and an Extramural Fellow at Maastricht University.
She has served as a co-editor for special issues on: the Future of Retailing (Journal of Retailing, forthcoming), Retailing (Journal of Retailing and Consumer Services, 2016); Social Media, (Journal of Consumer Marketing, 2016); Shopper Marketing (Journal of Business Research, 2016); Pricing (Journal of Product and Brand Management, 2014); Nonverbal & In-Store Communication in the Retail Environment (Psychology & Marketing - 2014); Shopper Marketing: Role of In-Store Marketing (Review of Marketing Research - 2014); Retailing (Journal of Marketing Management - 2013); and Pricing in a Global Marketplace (Journal of Retailing, 2012).
Dr. Roggeveen currently serves as an Associate Editor for the Journal of Retailing, Journal of the Academy of Marketing Science, and Journal of Consumer Marketing. She is also on the editorial review boards of the Journal of Marketing, Journal of Service Research, Journal of Business Research, and Journal of Product and Brand Management.
Additionally, Dr. Roggeveen has co-chaired numerous conferences including AMA/ACRA Triennial Retailing Conference (2015), Shopper Marketing and Pricing Conference (2014), the Pricing and Retailing Conference (2013), AMA/ACRA Retailing Conference (2012), Direct/Interactive Marketing Research Summit (2011), and the Pricing in a Global Marketplace Conference (2010). She served as the AMA Retailing and Pricing Special Interest Group Chair from 2010-2014. She also has served as a track chair for numerous conferences including the Retail & Pricing track of the Academy of Marketing Science Conference (2016). Retail & Pricing Track of the American Marketing Association Summer Conference (2015), Teaching Awards Track of the Academy of Marketing Science Conference (2015), Retailing & the Pricing track of the American Marketing Association Summer Conference (2013), the Pricing and Revenue Management Track of the Academy of Marketing Science Conference (2011), the Services Marketing Track of the Academy of Marketing Science Conference (2010), and the Consumer Behavior Track of the American Marketing Association Summer Conference (2006). She served on the conference program committee for the Society of Consumer Psychology Conference (2012) and the Association for Consumer Research Conference (2010), and co-chaired the Academy of Marketing Science Dissertation Competition (2013).
Consumer Behavior; Marketing Experiments; Marketing Research; Marketing Strategy