digital experience initiative

The Digital Experience Initiative (dXi) is a conduit for research, industry partnerships, and co-curricular experiments exploring the design of digital experiences and business models.

The dXi aims to:

  • Partner with organizations undergoing digitalization efforts
  • Conduct research focused on design and innovation with digital technologies
  • Promote digital entrepreneurship of all kinds and experimentation with digital technologies
Since February 2017, dXi faculty has partnered with startups, sponsored hackathons (e.g., 2017 Wearables Hackathon), spurred the creation of the Women in Technology Fellows program, and provided prototyping equipment and mentorship to digital entrepreneurs.

Faculty associated with the dXi have research interests and expertise in areas related to the design of digital experiences:

  • Digitization of products and services
  • Digital ecosystems
  • Innovation with digital technologies
  • Open innovation
  • Social innovation
  • Team dynamics
  • Innovation skills and workforce readiness
  • Design thinking
  • Strategic management of data
  • Internet of things
  • Artificial intelligence
  • Augmented/virtual/mixed reality
  • Information security

If you are interested in partnering with the Digital Experience Initiative or learning more about it, contact us at dxi@babson.edu or on Twitter @BabsondXi.

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