For Students, By Students
Made possible by a generous gift of the Donald W. White Sr. ’50 Family, Babson offers classes each spring semester taught entirely by students in their senior year. The classes are on topics that hold special meaning with their instructors, and this semester range from the business of luxury fashion to communicating with intention with technolgy and social media. By sharing their passion with their peers, the seniors are able to teach topics that aren’t currently offered in the standard undergraduate curriculum. These classes are very popular among fellow students whose desire for knowledge extends beyond the typical course load.
2017 Senior-Led Seminars
The Business of Luxury Fashion
Fashion: an industry that dates back to the beginning of global civilization. Fashion is constantly evolving. In the 1920's Coco Chanel altered women's fashion to incorporate trousers and blazers. In 2016, Kanye West merged his fashion line, Yeezy Season 3, with his music album, The Life of Pablo. Though most observers focus on the constantly changing trends, designs, and media of fashion, there's fast-paced change concurrently occuring behind the scences. In this course, we will study the business of luxury fashion. We will be exploring four specific areas: demand, the supply chain, technology, and sustainability. Through articles, videos, guest speakers, and industry professionals we will explore how luxury fashion works today and brainstrorm future possibilities.
Communicate with Intention: Effective Use of Technology and Social Media for Aspiring Leaders
Leaders are characterized by their ability to think quickly, sometimes with few resources.
Furthermore, in their communications, they must address multiple audiences, a
tremendous challenge with the myriad other activities entrepreneurial leaders
need to undertake. In "Communicate with Intention: Effective use of
technology and social media for aspiring leaders," we will take a
hands-on approach to practice the fast, flexible communication skills of
successful entrepreneurial leaders. Through case studies, we will learn how to
position ourselves through technology to create a personal brand
and social networks online that lead to real results (a new job, an
internship, a sale, a connection). We will use an individualized,
interactive approach to analyze and enhance each student’s communication
strategy and online presence. The course will also argue that there is not one
best approach to communications, and the instructor welcomes new ideas from
students to shape the course.
Ethical Marketing Through the Lens of Fashion Blogging
This course is for anyone who is
interested in fashion industry marketing. In the course, we will examine an
increasingly popular and relevant marketing tactic: fashion blogging. Blogs
such as Wendy's Lookbook, Something Navy, Sincerely Jules, and Song of Style
have generated thousands--even millions--of followers who have turned into
loyal consumers. We will examine the ethical implications of fashion blogs as a
marketing tactic and how this tactic may contribute to the lack of
sustainability in the fast fashion industry. In the end, students will walk
away with a unique understanding of modern-day fashion marketing and a more