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Business Analytics

The phrase "business analytics" refers to the process of using data and analytical techniques to improve decision making in a business environment. It encompasses data management processes, such as data collection, validation, and organization, as well as analytical techniques, such as statistics, optimization, predictive modeling, forecasting, and visualization. To some extent, all business courses teach business analytics. The objective of business analytics concentration is to teach students more advanced skills and techniques applied to discipline-specific and more general business problems.

Sponsored by: Math and Science (M/S) Division and Technology, Operations, and Information Management (TOIM) Division

Faculty Contact: Dessislava Pachamanova (M/S) and Steven Gordon (TOIM)

Faculty contacts serve as advisers to those students who have an interest in the given concentration; you should feel free to contact these faculty members with questions.

Required Courses

  • MIS 3545 Business Intelligence and Data Analytics
  • QTM 3650 Case Studies in Business Analytics

Elective Courses

Choose two (2) of the following courses:

  • ECN 3620 Econometrics
  • FIN 4510 Corporate Financial Modeling & Decision Tools
  • FIN 4530 Investments
  • FIN 4535 Fixed Income
  • MIS 3525 Enterprise 2.0, Building Social Networks 
  • MIS 3640 Problem Solving & Software Design
  • MIS 3660 Prototyping with Information Technology
  • MKT 3510 Marketing Research & Analysis
  • MOB 3573 Supply Chain Management
  • MKT 3505 Marketing Experiments
  • MKT 4506 Marketing Analytics
  • QTM 2600 Linear Algebra
  • QTM 3610 Applied Multivariate Methods
  • QTM 3612 Competing Analytics and Applied Data Mining
  • QTM 3615 Time Series Forecasting
  • QTM 3620 Operations Research
  • QTM 3625 Financial Simulation
  • QTM 3675 Probability for Risk Management

One of the these courses could be replaced by a selected topics course, independent research project, or MCFE course if approved by the division chairperson.

Suggested Paths

Marketing Analytics (Choose 2)

  • MKT 3506 Marketing Analytics
  • MKT 3510 Marketing Research & Analysis
  • MKT 3505 Marketing Experiments 

Finance Analytics (Choose 2)

  • FIN 4510 Corporate Financial Modeling & Decision Tools
  • FIN 4530 Investments
  • FIN 4535 Fixed Income

EMC Business Analytics Certification

  • QTM 3612 Business Analytics, Data Mining, Visualization
  • Managing Big Data*

* This course has not yet been approved. It will be added to the list of elective courses upon approval.

Industry Advisers

Oliver Bandte, BCG

Leon Barsoumian, Havas Media

Robert Bry, IBM

David Dietrich, EMC

Ken LeBlanc, EMC

Karl Rexer, Rexer Analytics

Dan Vesset, IDC

Kim Yohannan, EMC​