Alejandro Cardenas ’03
Entrepreneur, Vertigo Graffiti, Doce9
Babson changed the way I think (period). Being entrepreneurial is not something that happens from 9–5. I became obsessed with trying to find an opportunity to create value in every situation. The Babson experience taught me to never, never give up ... there is always a solution or a better way to do things ... if you don’t see it, it’s just a matter of time until somebody will. I learned to always question the status quo, even if things are working fine.
Words That Changed My Life
The only purpose of life is to realize who you are.
What the World Needs from Entrepreneurs Today
To understand that there is a big (very big) difference between being a good person and being a successful person. Life is about being happy and making others happy. That’s all.
What You Need to Know about Babson
Babson is the best place to learn entrepreneurship. As a university it provides a superb academic foundation, but mostly it provides entrepreneurs with the ideal inspiration and creativity mindset. You have to experience Babson firsthand to understand what it feels like to undergo 4 years of surgery to have an “entrepreneurship chip” installed in your head.
My Personal Brand
Being able to do good things without having to wear a tie every day!
How I Define Entrepreneurship
Entrepreneurship is not about starting a business and making money. It’s much more than that. Entrepreneurship is the opportunity to be the producer, director, and actor of your own life!