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Erik Noyes

Erik   Noyes

Associate Professor of Entrepreneurship

B.A., Brown University
M.B.A., University of New Hampshire
D.B.A., Boston University
Academic Division

An expert in innovation management and growth strategy, Professor Noyes is the former holder of the Martin Tropp Term Chair at Babson College. He teaches courses and international programs on entrepreneurial thinking, new venture creation and business innovation. At Babson, he was awarded the Dean’s Award for Teaching Excellence in the undergraduate program.

Prior to joining Babson College, Dr. Noyes consulted for companies such as Nokia, BMW, Hewlett-Packard, New Balance and Motorola to identify and evaluate new growth businesses in diverse areas such as mobile computing, healthcare, consumer products, automotive design, sensing systems, interactive media and the Internet. His particular passion is innovation management and entrepreneurial strategy in new emerging industries and markets. In his role, Dr. Noyes collaborated with executives and global market and technology experts to explore game-changing innovations, design new corporate ventures and evaluate new product and service concepts.

Professor Noyes teaches Foundations of Management and Entrepreneurship, rated the most innovative undergraduate entrepreneurship course in the United States by the United States Association for Small Business and Entrepreneurship (USASBE). Additionally, Professor Noyes was co-awarded the McGraw-Hill/Academy of Management Innovations in Entrepreneurship Pedagogy Award for the course Social Entrepreneurship by Design. He co-founded and is co-director of Affordable Design & Entrepreneurship (ADE), a collaboration between Babson College and Olin College of Engineering which launches social ventures focused on income generation and poverty-alleviation with partners in India, Ghana, Morocco and Alabama. This innovative educational initiative is supported by Babson’s Social Innovation Laboratory (BSIL) and has corporate support from Toyota and Solidworks.

His research, teaching, speaking and group facilitation examine entrepreneurial thinking, opportunity recognition, venture creation, entrepreneurial networks and new industry formation. Additionally, Prof. Noyes conducts applied research on the role of new media and interactive information visualization in entrepreneurship education. His research has been published in the International Journal of Entrepreneurship and Innovation, Frontiers in Entrepreneurship Research, Advances in Soft Computing: Human-Computer Interaction, multiple books and the Harvard Business School case collection.

Dr. Noyes developed curriculum and teaches on innovation and strategy for the Goldman Sachs’ 10,000 Small Businesses Initiative, an ongoing half-billion dollar initiative to drive job creation and growth among America’s small businesses in underserved communities. He has been quoted in the Wall Street Journal, the Boston Business Journal, The Chronicle for Higher Education, Enterprising Matters Magazine and international press.​​​