MSBA Program

The Babson Master of Science in Business Analytics (MSBA) program takes a uniquely integrated approach to analytics that develops graduates into data translators who can be the bridge between the technical and business areas of an organization.

You’ll gain a foundation in analytics techniques alongside new marketing and economic knowledge, which will enable you to better articulate strategic insights and make critical decisions in any organization.

Designed to help you manage your work/life balance, our part-time MSBA program blends face-to-face and online sessions in a cohort-based format. You can complete the program in as little as 18 months, all while applying what you learn to make an immediate professional impact.

Master of Science in Business Analytics Students


The MSBA consists of 18 required core credits and 12 elective credits, with semesters structured so that you typically learn two to three subjects at a time.


  • Introduction to Analytics and the Principles of Entrepreneurial Thinking and Acting
  • Methods
    • Information Technology
    • Data Exploration and Analytics
  • Applications
    • Marketing Analytics
    • Economic Analytics


Choose from a variety of analytic elective courses to suit your professional interests, including Digital Marketing, Supply Chain Management, Private Data Security, and many more.

Consulting Field Project

The Consulting Field Project course will reinforce the learning goals of the Babson MSBA through a consulting project for a local company or organization. You’ll work in a team to execute analytical tasks and present your findings to the senior management.

View course descriptions (pdf) »

View course sequence and timing for fall 2017 start in Wellesley (pdf) »

View course sequence and timing for fall 2018 in Wellesley or Miami (pdf) »