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Coaching Inside the Organization: The Certification Program for Internal Coaches

Program Dates and Fee:

August 3-5, 2015 (Module I)
September 30, 2015-October 2, 2015 (Module II)
February 4-5, 2016 (Module III)

*Includes program materials, lunch, and break station refreshments.

Groups of 3 or more, if applying and paying at the same time, are entitled to a 10% program discount.


Successful organizations are those that recognize high-potential employees and give them the tools they need to become top leadership talent. Internal coaches can more effectively navigate their company’s culture. Creating an internal coaching culture brings your company more effective communication, more productive interactions, and more economic value, both immediately and in the long term.

During the course of this eight-day, three-module program, you’ll receive formal coaching certification from Babson, a 10-year leader in coaching education, and develop your skills to develop others. Participants bring at least two company-sponsored workplace challenges. These professional cases allow you to customize the program to your individual and organizational goals, and focus on applying coaching concepts to actual business problems.

You’ll complete at least one company-sponsored project by the end of the program, and have started solving at least one additional challenge. It’s an immediate return on investment for your organization, and a chance for you to learn by doing. Beyond organizational benefits, the use of a real-life project enables you to advance your coaching skills, support your strategy for bringing coaching to your organization, and promote your value as a leader in your business. And, with a high-caliber participant mix, you’ll not only expand your network, you’ll build a coaching support system that you can tap into long after the program ends.


Through this program, you’ll learn that coaching is an ongoing process and relationship. It often can translate to quick, five-minute conversations with your colleague to prepare for a meeting or to navigate a challenging situation.

During the course of this transformational development experience, you’ll learn to find your voice as a coach, getting support from your instructors and your peers as you work on your company-sponsored projects. During module one, you’ll identify your challenges, and develop a plan for bringing coaching to your organization. As you become more comfortable talking your colleagues through professional hiccups, you’ll meet with your case manager during module two for feedback. Essentially, your coaching will get coached along the way. Module three teaches you how to implement the strategies you’ve practiced on an ongoing basis.

In addition to becoming a certified coach, you’ll learn to effectively:

  • Cultivate a coaching culture at your company with your coaching certification
  • Create solutions for your organization, including two started in the program
  • Analyze case studies that illustrate a range of coaching styles
  • Partner and network with peers to form a coaching support team
  • Receive feedback through evaluations and video sessions

Beyond the value you’ll bring to your team and company, you’ll also advance your personal leadership abilities, helping you position yourself as a valuable leader within your business. You’ll find your coaching certification is a valuable professional asset, no matter where your career takes you.


During the course of eight days during three separate modules, you’ll develop a strategy to execute all phases of the formal coaching process, express differentiated approaches to individual coaching needs, and discover your individual coaching style.

Topics include:

  • Foundations of Internal Coaching
  • Critical Behaviors for Coaching: Competencies and Detailers
  • ROI of Coaching
  • Understanding the Impact of Personal Style on Performance
  • The Political Challenges of Internal Coaching

Most importantly, the curriculum is customized to your individual needs as a coach, as well as your organization’s needs. You’ll work on two company-sponsored coaching projects, solving at least one case and having at least one more almost completed once you finish the program.


Coaching is no longer the sole domain of the human resources department. This program attracts a wide participant mix ranging from line managers to heads of HR and senior executives. Participants come from organizations of all types and sizes, as well as from a range of industries, job titles, and backgrounds, but all are interested in expanding their leadership skill set and becoming proactive coaches within their organization.

Our varied mix allows you to make lifelong connections and build both your professional network as well as a peer support system. Throughout the program, and long after it ends, you’ll work with a group of faculty and peers to get advice and help you navigate any coaching speed bumps when you’re at your organization.


This program is led by co-directors of the Coaching Inside the Organization Program, Elaine Eisenman, dean of Babson Executive and Enterprise Education and a member of the President’s Cabinet, and Joseph Weintraub, an organizational psychologist, professor of management at Babson College, and founder and faculty director of the Babson Coaching for Leadership and Teamwork Program.

Eisenman is co-author of I Didn’t See It Coming: The Only Book You’ll Ever Need to Avoid Being Blindsided in Business, while Weintraub is co-author of The Coaching Manager: Developing Top Talent in Business and The Coaching Organization: A Strategy for Developing Leaders. Together, their areas of expertise include leadership development, executive coaching and selection, team effectiveness, and performance management.

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The business demand for coaching is nearly doubling each year. Out of the $80 billion being currently spent on corporate education, FLI Research estimates that $2 billion is spent on executive coaching at senior executive levels in Fortune 500 companies.”

– BusinessWire 2005

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Formalizing and building the internal coaching function can be a powerful, cost-effective strategy to develop your top talent

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