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Business Strategy Articles

  • Creating a Great Spirit of Service at Southwest Airlines:
    An Interview with Colleen Barrett, President (pdf)

    By Allan Cohen and Jay Rao

    Creating Great Products with Apple’s Steve Wozniak, Inventor of the Personal Computer (pdf)
    By Allan Cohen and Jay Rao

    The Iconoclast’s Approach to Innovation: An Interview with Dean Kamen (pdf)
    By Allan Cohen and Jay Rao


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