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Business Strategy Articles

Creating a Great Spirit of Service at Southwest Airlines:
An Interview with Colleen Barrett, President (pdf)

By Allan Cohen and Jay Rao

Creating Great Products with Apple’s Steve Wozniak, Inventor of the Personal Computer (pdf)
By Allan Cohen and Jay Rao

The Iconoclast’s Approach to Innovation: An Interview with Dean Kamen (pdf)
By Allan Cohen and Jay Rao


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