Skip Navigation LinksHome / News & Events / Babson Magazine / Spring 2012 / Around The Globe
Turning Cardboard into Art

Photo: Webb Chappell

Turning Cardboard into Art

More than 50 students, staff, and faculty created this relief sculpture last fall during 30 Days of PRME, Babson’s celebration of its commitment to the United Nations Principles of Responsible Management Education. PRME calls for business schools to integrate corporate responsibility and sustainability into the curriculum.

Elizabeth Swanson Goldberg, associate professor of English and Mandell Family Term Chair, came up with the idea for the project, and Danielle Krcmar, artist in residence, brought it to fruition. The piece is made entirely from post-consumer cardboard. “Pretty much everything we use in our daily lives was most likely housed in a cardboard box at some point,” says Krcmar. “It is wonderful to be able to transform something banal into something beautiful and even elegant.”

The piece now hangs in the Writing Center in Babson Hall, serving as a permanent reminder of the College’s pledge to PRME and the amazing talent on campus. Says Krcmar, “Hopefully, it will continue to inspire dialogue.” —Donna Coco

​Around the Globe