Babson Entrepreneurship Professors Neck, Greene, and Brush Co-Author New Education Guide

Emphasis on the practice of empathy, play, creation, experimentation, and reflection

Video: Interview with Heidi Neck »​​​​

​​Entrepreneurship education has not changed significantly in over 30 years until today.

A new book, Teaching Entrepreneurship: A Practice-Based Approach, by Babson professors Heidi M. Neck, Patricia G. Greene, and Candida G. Brush, advocates teaching entrepreneurship as a method, prioritizing a practice-based approach over the traditional process approach.​​

Video: Interview with Patricia Greene »​​​​

Their entrepreneurship teaching method involves a selection of practices, including empathy, play, creation, experimentation, and reflection. These practices are designed to develop and enhance entrepreneurial learning capacity and provide entrepreneurs of all kinds with the skills necessary to navigate an uncertain, constantly changing world, according to the authors.

Video: Interview with Candida Brush »​​​​

Teaching Entrepreneurship a​lso offers entrepreneurship educators relevant, targeted exercises for immediate application in the classroom.

“Teaching entrepreneurship is really a challenge to educators around the world," says Tales Andreassi, Professor at Fundação Getulio Vargas, of São Paulo, Brazil. "Although much has been written about this topic, we are still searching for new methods and practical tools. This book is an important contribution to this issue, and I am sure that it will help educators to improve their classes and to engage their students.”

The book is available for sale on Amazon and Elgaronline.

Heidi M. Neck

Heidi M. Neck, Ph.D. is the Jeffry A. Timmons Professor of Entrepreneurial Studies at Babson College. She teaches entrepreneurship at the MBA and executive levels. Her research interests include entrepreneurship education, entrepreneurship inside organizations, and creative thinking. In addition to serving as lead author of Teaching Entrepreneurship: A Practice-Based Approach, she has published more than 40 book chapters, research monographs, and refereed articles in journals such as the Journal of Small Business Management, Entrepreneurship Theory & Practice, and International Journal of Entrepreneurship Education. She is on the editorial board of Academy of Management Learning & Education.

Patricia C. Greene

Patricia G. Greene, PhD, holds the Paul T. Babson Chair in Entrepreneurship at Babson College, where she serves as national academic director for the Goldman Sachs 10,000 Small Businesses initiative and adviser to the 10,000 Women program. She is also a founding member of the Diana Project, a research consortium focusing on women and the venture capital industry. Beyond her work onTeaching Entrepreneurship: A Practice-Based Approach, Dr. Greene has co-edited the books Entrepreneurship Education and The Developmnet of University-Based Entrepreneurship Ecosystems: Global Practices. Her work has been published in numerous journals, and she serves on the editorial board of Academy of Management Learning & Education

Candida G. Brush

Candida Brush, PhD, holds the Franklin W. Olin Chair in Entrepreneurship at Babson College, and serves as division chair for entrepreneurship. She is also the Faculty Research Director of the Arthur M. Blank Center for Entrepreneurship, and a founding member of the Diana Project, a research consortium focusing on women and the venture capital industry. The author of book chapters and more than 120 journal articles, Dr. Brush is also an editor of Entrepreneurship Theory and Practice and serves on the editorial review boards of Strategic Entrepreneurship Journal, Business Horizons, and the International Journal of Female Entrepreneurship.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds​​​​​​​​​®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmoun​​t complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action​​​​​​​​® as the most positive force on the planet for generating sustainable economic and social value.​​​​​​​​​​​​​​​​​​​​​​​​​​​​
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By Lindsey Cunningham, lcunningham@babson.edu, 781-239-4548 | 12/15/2014 1:25 PM