Ruben Mancha

Assistant Professor

Academic Division: TOIM
Babson
# 211A

Bio

Ruben Mancha is an Assistant Professor of Information Systems in the Technology, Operations, and Information Management Division, co-founder of the Digital Experience Initiative (www.babson.edu/dXi), and recipient of the 2017 Best 40-Under-40 Business School Professors award by Poets and Quants. Dr. Mancha's research is in the areas of digital innovation, emerging technologies, and sustainability. His research has been published in journals such as Decision Support Systems, Ivey Business Journal, Business Horizons, International Journal of Technology Transfer and Commercialisation, Journal of Information Technology Management, and Journal of Intelligent Systems in Accounting, Finance, and Management. He has also contributed essays to a number of edited books, such as Contemporary Perspectives in Data Mining II and Encyclopedia of Research Design. He teaches information technology courses at Olin Graduate School of Management and business analytics courses at Babson Executive Education. Before completing his doctoral studies at the University of Texas at San Antonio, Dr. Mancha held consulting and research positions in the food and biotechnology industries in Spain and the U.S.

Academic Degrees

  • Ph D, The University of Texas at San Antonio
  • MS, The University of Texas at San Antonio

Academic Interests

Digital Innovation; Business Analytics; Sustainability

Awards & Honors

  • 2017 - Changemaker Award, The Lewis Institute, Babson College
  • 2017 - Best 40-Under-40 Business School Professor, Poets & Quants
  • 2010 - Presidential Dissertation Fellow, The University of Texas at San Antonio
  • 2010 - Distinguished Teaching Award, The University of Texas at San Antonio
  • 2009 - William Mastoris, Jr. Endowed Business Scholarship, The University of Texas at San Antonio, College of Business
  • 2009 - Doctoral Consortium Fellow, Americas Conference on Information Systems
  • 2004 - Fellowship to conduct graduate studies at the University of Texas at San Antonio, Government of the Canary Islands (Spain)
  • 2004 - Business Innovation Fellowship, University of La Laguna (Spain)

Courses

Degree Courses 2016-2017
  • MIS 7200: GLOBAL CONNECTIONS THROUGH TECH
  • MIS 6110: INFORMATION TECHNOLOGY
Degree Courses 2015-2016
  • MIS 7200: BL GLOBAL CONNECTIONS THROUGH TECH
  • SME 2012: MANAGING INFORMATION TECH AND SYSTEMS

Publications

Journal Articles

  • Ali, A., Mancha, R., Pachamanova, D.A. (in press). Correcting Analytics Maturity Myopia. Business Horizons
  • Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly) link
  • Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology, 43, 145-154.
  • Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin, 19(4), 105-118.
  • Yoder, C., Mancha, R., Smith, P. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin, 19(4), 119-127.
  • Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly, 34(4), 38-45.
  • Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems, 57, 200-211.
  • Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation, 13(1-2), 57-79.
  • Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management, 23(4), 21-32.
  • Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management, 4(16)
  • Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum, 9, 7-11.

Book Chapters

  • Mancha, R., Leung, M. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations. In Kenneth D. Lawrence, Ronald K. Klimberg (Ed.), Contemporary Perspectives in Data Mining.
  • Mancha, R., Leung, M. (2009). Structural Equation Modeling. In J. Salkind, D. M. Dougherty, and B. Frey (Ed.), Encyclopedia of Research Design.: Sage

Conference Proceedings

  • Mancha, R., Hallam, C., Wurth, B. (2016). Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process . Proceedings of the 2016 PICMET Conference,
  • Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior. Proceedings of the 20th Americas Conference on Information Systems,
  • Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment. Proceedings of the 20th Americas Conference on Information Systems,
  • Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009,
  • Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems. 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009,
  • Ali, A., Mancha, R., Pachamanova, D.A. (in press). Correcting Analytics Maturity Myopia

Presentations

  • Digital Transformation
    Mancha, R. Digital Transformation Panelist: Innovation, Technology and Society: Governance and Future Challenges, MIT, Cambridge, MA - 2-4 June 2017 (2017)
  • Convergence of Physical and Digital Innovation Processes
    Fixson, S., Bailey, J., Seidel, V., Mancha, R., Iyer, B. Convergence of Physical and Digital Innovation Processes Production and Operations Management Society (POMS), Annual Meeting, Seattle, WA (2017)
  • Augmented Reality: Entrepreneurial Opportunities and Challenges
    Mancha, R. Augmented Reality: Entrepreneurial Opportunities and Challenges Panelist: Augmented Reality, Babson Boston Campus (2016)
  • Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process
    Mancha, R., Hallam, C., Wurth, B. Licensing for Good: Social Responsibility in the University-Industry Technology Transfer Process Portland International Conference on Management of Engineering and Technology, Honolulu, Hawaii, USA (2016)

Service

  • Blended MBA Program Curricular Review Task Force
    (current)
  • MS in Accounting Task Force
    (current)
  • Faculty Advisor - Graduate IoT Club
    (current)
  • Faculty Representative - National Center for Women & Information Technology
    (current)
  • Course Coordinator - Global Connections through Technology (MIS7200; 2-year MBA Program)
    (current)
  • Miami Blended Learning Task Force
    (2016)
  • Business Analytics Task Force
    (2016)

Media Contributions

  • Technology Transfer Tactics
    Magazine (2017)
  • Inc.
    Magazine (2017)