Digital Transformation Initiative
Objectives
- Conduct research focused on design and innovation with digital technologies
- Partner with organizations undergoing digitalization efforts
- Promote digital entrepreneurship of all kinds and experimentation with digital technologies
Associated Faculty
The following faculty members are associated with the dXi:
Babak Zafari
David Nersessian
Dessislava Pachamanova
Jennifer Bailey
Phillip Kim
Ruben Mancha (Faculty Director)
Sebastian Fixson
Sinan Erzurumlu
Steve Gordon
Faculty associated with the dXi have research interests and expertise in areas related to digital transformation and innovation:
- Digitization of products and services
- Digital ecosystems
- Digital innovation
- Open innovation
- Social innovation
- Team dynamics
- Innovation skills and workforce readiness
- Design thinking
- Strategic management of data
- Internet of things
- Artificial intelligence
- Augmented/virtual/mixed reality
- Information security
If you are interested in partnering with the Digital Experience Initiative or learning more about it, contact us at dxi@babson.edu or on Twitter @BabsondXi.
The Digital Transformation Initiative (dXi) is a conduit for research, industry partnerships, and pedagogical projects exploring digital transformation.
About
The Digital Transformation Initiative (formerly Digital Experience Initiative) brings together faculty expertise from various disciplines to study the role of digital technologies in transforming business and society.
Recent Publications
Recent work by dXi faculty associates:
- Mancha, R., Gordon, S.R. (2021). Multi-Sided Platform Strategies for Organizations: Transforming the Business Model. Journal of Business Strategy. Forthcoming.
- Mancha, R. Nersessian, D., Marthinsen, J. (2021). Reorienting the sharing economy for social benefit: the nonprofit digital platform business model. Social Responsibility Journal. Forthcoming.
- Union, L., Suen, C., Mancha, R. (2021). Diunsa: An Entrepreneurial Family’s Digital Response to COVID-19. Entrepreneurship Education and Pedagogy. Forthcoming.
- Qermane, K., Mancha, R. (2021). WHOOP, Inc.: Digital Entrepreneurship During the Covid-19 Pandemic. Entrepreneurship Education and Pedagogy, 4(3), 500-514.
- Mancha, R., Gordon, S.R., Stoddard, D.B. (2021). Seven Mistakes to Avoid in Launching and Scaling Digital Platforms. Journal of Business Strategy, 42(2), 126-136.
- Nersessian, D., Mancha, R. (2020). From Automation to Autonomy: Legal and Ethical Responsibility in Artificial Intelligence Innovation. Michigan Technology Law Review. 27, 55-96.
- Mancha, R., Gordon, S.R., Nersessian, D. (2020). Committing to Responsible Digital Transformation. BIZ-ED MAGAZINE. AACSB International.
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Mancha, R., Gordon, S., Stoddard, D. (2019). LBRY, Inc.: Scaling and Monetizing a Blockchain Startup. Entrepreneurship Education and Pedagogy, 2(3), 267-280
Contact
If you want to learn more about the dXi or have a partnership proposal, please email the faculty director Rubén Mancha at rmancha@babson.edu.