Digital Transformation Initiative

The Digital Experience Initiative (dXi) is a conduit for research, industry partnerships, and co-curricular experiments exploring the design of digital experiences and business models.


  • Conduct research focused on design and innovation with digital technologies
  • Partner with organizations undergoing digitalization efforts
  • Promote digital entrepreneurship of all kinds and experimentation with digital technologies
Since February 2017, the dXi has partnered with startups, sponsored the Women in Technology Fellows program, organized hackathons, and provided prototyping equipment and mentorship to digital entrepreneurs.

Associated Faculty

The following faculty members are associated with the dXi:

Babak Zafari

David Nersessian

Dessislava Pachamanova

Jennifer Bailey

Phillip Kim

Ruben Mancha (Faculty Director)

Sebastian Fixson

Sinan Erzurumlu

Steve Gordon


Faculty associated with the dXi have research interests and expertise in areas related to digital transformation and innovation:

  • Digitization of products and services
  • Digital ecosystems
  • Digital innovation
  • Open innovation
  • Social innovation
  • Team dynamics
  • Innovation skills and workforce readiness
  • Design thinking
  • Strategic management of data
  • Internet of things
  • Artificial intelligence
  • Augmented/virtual/mixed reality
  • Information security


If you are interested in partnering with the Digital Experience Initiative or learning more about it, contact us at or on Twitter @BabsondXi.

The Digital Transformation Initiative (dXi) is a conduit for research, industry partnerships, and pedagogical projects exploring digital transformation.


The Digital Transformation Initiative (formerly Digital Experience Initiative) brings together faculty expertise from various disciplines to study the role of digital technologies in transforming business and society.

Recent Publications

Recent work by dXi faculty associates: 


If you want to learn more about the dXi or have a partnership proposal, please email the faculty director Rubén Mancha at