Designing and Delivering Executive Education
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Executive Education provides a unique value proposition to business colleges and universities around the world, one that engages with practicing executives while providing incremental revenue streams to the overall institution. Exposure to business leaders through executive education gives faculty an understanding of the current issues and challenges in the work environment. Companies involved in executive education are excellent potential research sites for analysis, surveys, or case writing. And executive education teaching expands the faculty’s interactive teaching skills and provides opportunities to test out the application of new concepts and research findings.
Building on four decades of experience in executive education, “Designing and Delivering Executive Education” provides business faculty and practitioners with the core tools and distinctive competencies for teaching and administering executive education. This four and a half day residential program is designed and delivered by Babson Executive Education, one of the world’s top ranked executive education providers and a division of Babson College, the #1 institution in the world for entrepreneurship education. Babson has a proven methodology for developing faculty through 30 years of experience delivering Symposia for Entrepreneurship Educators programs across the globe.
“Designing and Delivering Executive Education” is designed to prepare business school educators to teach and administer executive education. By recognizing that there are key differences between educating working executives and MBA or undergraduate students, this program explores an understanding of all of the major touch points of corporate clients’ needs and interactions. Babson’s focus on Entrepreneurial Thought & Action® promotes learning environments that balance self-reflection, reflection and analysis with a relentless bias for action and experimentation. As such, the program emphasizes the benefits of experiential and applied learning in order to equip executives to make an immediate business impact upon returning to the workplace.
The program’s curriculum features a unique and carefully designed blend of content related to client engagement and classroom teaching for business executives. Assessment tools and peer-to-peer feedback will be used throughout the program to promote self-reflection and assessment. And throughout the program, an emphasis is placed on “learning by doing” through case studies, action learning, simulations, and experimentation.
The four and a half day program curriculum covers the critical elements involved in designing and delivering executive education including client engagement, teaching, and follow up. Specific program topics areas include:
- Working Consultatively to Understand Client Needs: The Difference Between Vendor and Partner
- Designing the Program: The Client Co-Creation Process
- Engaging the Executive Audience
- Developing Materials
- Capping the Program Experience
- Wrapping up the Program
- Follow Up: Continuing and Ensuring an Ongoing Client Relationship
Additionally, the program features an action learning project that spans the duration of the program. Participants arrive with a program idea for a group, audience, or customer and develop this idea throughout the course of the week through presentations and shared insights with other educators and program faculty members.
“Designing and Delivering for Teaching Executive Education” is designed for current full-time and part-time faculty members from any discipline who are interested in teaching executive education. The program is also appropriate for global business school administrators seeking to establish or expand their institutions’ executive education capabilities, as well as practitioners and consultants who intend to return to the classroom to teach executive education.
The program is taught by a select group of top Babson faculty members, who are distinguished academics and who have worked and consulted with industry-leading corporate clients around the world.
The program faculty director is Dr. Jean-Pierre Jeannet, the F.W. Olin Distinguished and Professor Emeritus at IMD Lausanne, Switzerland. He has consulted and developed managers with assignments spanning industrial, consumer, and service industries in North America, Europe, Asia, and Latin America. Dr. Jeannet’s present and past clients include Siemens, Sulzer, SMH/Swatch, Nestle, Nokia, ICI, Zeneca, Lego, DSM, Deloitte, AVEBE, MerckSerono, Novartis, UBS, NatWest/Coutts, Telekurs, Huntsman Chemical, SAP and Bayer. His areas of expertise include competitive strategy, global marketing, international marketing, and market orientation.
Other Babson faculty and speakers participating in the program include: Candida Brush, Samuel Dunn, Elaine Eisenman, Dwight Gertz, Patricia Guinan, Paul Mulligan, Jay Rao and Cathy Shea.