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A New Class of Entrepreneuring Leaders

By Heidi M. Neck

I believe we need a new category to describe the group of entrepreneuring leaders who, in their work, and in the organizations they build, explore powerful new ways to create value. I think the term Masterclass most effectively captures what this group does: They challenge our notion that worlds of profit and purpose are separate, contradict current conversation about models and scale, disrupt our ideals of a market, and bring into question who gets to innovate.

The Masterclass is not bound by predominant business model design approaches. Nor do they focus exclusively on creating economic growth and sustainability through the lens of a single organization. Instead, in our Entrepreneur Experience Lab research, we observe the Masterclass operating in three paradigm-shifting modes.

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About the Author

Heidi Neck is the Jeffry A. Timmons Professor of Entrepreneurial Studies at Babson College. As Faculty Director of the Babson Symposia for Entrepreneurship Educators (SEE), she passionately works to improve the pedagogy of entrepreneurship education because new venture creation is the engine of society.

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