Anjali Bal

Assistant Professor

Academic Division: Marketing

Bio

Anjali S. Bal is an Assistant Professor of Marketing at Babson College (USA). Anjali is the director of Balbro Inc. a family business based out of Tucson, AZ. Prior to joining Babson College, Anjali was an Assistant Professor of Marketing at Dominican University of California (USA) and a lecturer at the Beedie School of Business at Simon Fraser University (Canada). Anjali has taught numerous courses including: Principles of Marketing, Marketing Communications, Sports Marketing, Marketing Strategy MBA, and Global Marketing Strategy MBA. Anjali was nominated as teacher of the year for all of Dominican University of California in 2013-2014 and was rated in the top 10% of teachers at Simon Fraser University in 2011, 2012. Anjali’s research has been published in such journals as: the Journal of Advertising Research, the Journal of Consumer Behavior, Business Horizons, the Journal of Public Affairs, and the Journal of Marketing Education. Additionally, she has published a case study with Ivy Publishing and a book chapter through Routledge. Primarily Anjali’s research focuses on art, politics and social media. Anjali is guest editor on a special issue of the Journal of Public Affairs on art and Marketing. She is on the Editorial Review Board of the Journal of Advertising Research and is a regular reviewer for the Journal of International Business Studies (JIBS), amongst other journals. Additionally, Anjali has acted as track chair for the Academy of Marketing Science. Anjali is a proud member of the Babson College Honors Council as well as the Martin Luther King Legacy Day Committee.

Academic Degrees

  • Ph D, Simon Fraser University
  • MBA, Erasmus University
  • BA, University of California

Academic Interests

Art and Marketing; Political Marketing; Social Media

Courses

Degree Courses 2016-2017

  • SME 2011: PRINCIPLES OF MARKETING
  • MKT 4515: BRAND MANAGEMENT

Degree Courses 2015-2016

  • MKT 7200: BL2 MARKETING
  • MKT 7560: BL GLOBAL MARKETING STRATEGY

Publications

Journal Articles

  • Chris, A., Julia, K., Ben, M., Bal, A., Jan, K. (2017). Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth A Conceptual Model Demonstrates the Importance Of Understanding as a Factor for Engagement. Journal of Advertising Research, 57(2), 159-172.
  • Weidner, K., Bal, A., Rains, S., Chris, L. (2016). Tattooing and Brand Sponsorship: How Far is Too Far? Journal of Product & Brand Management, 25(4), 387-393.
  • Alessandro, B., Emily, T., Bal, A. (2016). How customer and product orientations shape political brands. Journal of Product & Brand Management, 25(4), 365-372.
  • Bal, A., Weidner, K., Leeds, C., Raaka, B. (2016). Using a Classroom Simulation to Create Communications for At-Risk Individuals. Journal of Marketing Education, 38(2)
  • Bal, A., Weidner, K., Hanna, R.C., Mills, A.J. (2016). Crowdsourcing and Brand Control. Business Horizons
  • Bal, A., Grewal, D., Mills, A.J., Ottley, G.A. (2015). Engaging Students with Social Media. Journal of Marketing Education, 37(3), 190-203.
  • Bigi, A., Bonera, M., Bal, A. (2015). Evaluating political party positioning over time: a proposed methodology. Journal of Public Affairs
  • Bal, A., Archer-Brown, C., Robson, K., Hall, D.E. (2013). Do good, goes bad, gets ugly: Kony 2012. Journal of Public Affairs, 13(2), 202–208. link
  • Halvorson, W., Bal, A., Pitt, L., Parent, <. (2012). e-Marketing Ireland: cashing in on green dots. Marketing Intelligence & Planning, 30(6), 625-633. link
  • Grant, P.S., Bal, A., Parent, M. (2012). Operatic flash mob: Consumer arousal, connectedness and emotion. Journal of Consumer Behaviour: an international research review, 11(3), 244-251. link
  • Payne, N., Campbell, C., Bal, A., Piercy, N. (2011). Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition.. Journal of Marketing Education, 33(2)
  • Parent, M., Plangger, K., Bal, A. (2011). The new WTP – Willingness to Participate.. Business Horizons, 3(May)
  • Bal, A., Pitt, L., Berthon, P., DesAutels, P. (2009). Caricatures, Cartoons, Spoofs and Satires: Political Brands as Butts. Journal of Public Affairs, 9(4), 9.

Cases and Teaching Notes

  • Parent, M., Bal, A., Robson, K. (2013). SalinaBear: Monetizing a YouTube Profile. 8. link

Book Chapters

  • Langowitz, N.S., Bal, A. (2015). A Multi-Layered Approach to Diversity in Management Education. In Crittenden, V. L., Esper, K., Karst, N., Slegers, R. (Ed.), Evolving Entrepreneurial Education: Innovation in the Babson Classroom.: Emerald Publishing Group
  • Bal, A., Campbell, C., Pitt, L. (2012). Viewer Reactions to Online Political Spoof Videos and Advertisements.: Routledge
  • Bal, A., Campbell, C.L., Pitt, L.F. (2012). Viewer Reactions to Online Political Spoof Videos and Advertisements. In Angeline G. Close (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series). New York, NY: Routledge

Others

  • Bal, A., Pitt, L. (in press). Editorial: Special Issue: Marketing of the Arts and Public Affairs: Value from different perspectives: Journal of Public Affairs
  • Bal, A. (2011). Cartoons: when politics are too serious to be left to politicians. Introduction to the special issue, Cartoons and Political Marketing: Challenges in an Age of New Media: Wiley

Presentations

  • The Virgin, the Lover, and the Queen: the Value Created by Character Archetypes
    Bal, A., Watson-Foster, J., Weidner, K., Hanna, R. The Virgin, the Lover, and the Queen: the Value Created by Character Archetypes the Academy of Marketing Science, Orlando, FL (2016)
  • Self-Reference Criterion Aptitude Complex for Business Adaptation in International Marketing Strategies
    Pitt, L., Caruana, A., Vella, J., Mills, A., Bal, A. Self-Reference Criterion Aptitude Complex for Business Adaptation in International Marketing Strategies 2014 Academy of Marketing Science Annual Conference, Indianapolis, IN (2014)
  • Going Under the Needle for your Brand: Tattooing as the New Market Medium
    Bal, A., Archer-Brown, C., Kampani, J., Marder, B. Going Under the Needle for your Brand: Tattooing as the New Market Medium Academy of Marketing Science Annual Conference, Indianapolis, IN (2014)
  • Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behavior in the Fine Art Market
    Bal, A., Pitt, L., Parent, M. Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behavior in the Fine Art Market Academy of Marketing Science Annual Conference, Indianapolis, IN (2014)
  • The Modern Carnival: How the Internet Provides a Space for Community Release
    Bal, A., Archer-Brown, C., Weidner, K., Rains, S., Mills, A. The Modern Carnival: How the Internet Provides a Space for Community Release Academy of Marketing Science Annual Conference, Indianapolis, IN (2014)
  • Employee-brand ownership in customer service interactions
    Mills, A., Bal, A., Plangger, L. Employee-brand ownership in customer service interactions 2013 Academy of Marketing Science Annual Conference, Monterrey, CA (2013)
  • Customer Service: The Good, The Bad, The Theory
    Bal, A., Mills, A., Plangger, K. Customer Service: The Good, The Bad, The Theory Academy of Marketing Science Annual Conference, Monterey, CA (2013)
  • I’m Lovin’ It: The Salience of McDonald’s Logo, Slogans and Colors on Children
    Bal, A., Allen, A., Pitt, L., Berthon, P. I’m Lovin’ It: The Salience of McDonald’s Logo, Slogans and Colors on Children Academy of Marketing Science Annual Conference, Monterey, CA (2013)
  • Kony 2012: Mega Viral Political Activism
    Bal, A., Archer-Brown, C., Robson, K., Hall, D., Weidner, K. Kony 2012: Mega Viral Political Activism Academy of Marketing Science Annual Conference, Monterey, CA (2013)
  • Negative Affect Intimacy: The Role of Negative Affect Tags in the Fine Art Market
    Bal, A., Dahl, D., Zhu, J. Negative Affect Intimacy: The Role of Negative Affect Tags in the Fine Art Market Academy of Marketing Science Annual Conference, Monterey, CA (2013)
  • Confessions of a New Female Marketing Professor: What I've Learned, What I am Learning and What I Hope to Learn
    Bal, A. Confessions of a New Female Marketing Professor: What I've Learned, What I am Learning and What I Hope to Learn Academy of Marketing Science, World Marketing Congress, Buckhead, GA (2012)
  • Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
    Bal, A., Mills, A., Terblanche, N., Chakrabarti, R., Opaku, R. Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities Academy of Marketing Science Annual Conference, New Orleans, LA (2012)
  • ‘La Vie Boheme? The Role of an Operatic Flash Mob on Consumer Behavior
    Bal, A., Grant, P., Pitt, L., Mills, A., Chan, A. ‘La Vie Boheme? The Role of an Operatic Flash Mob on Consumer Behavior Academy of Marketing Science Annual Conference, New Orleans, LA (2012)

Service

  • Honors Council
    (2017)