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OIM9526 #CX #XD Innovation
(Formerly MOB9526 #CX #UX #XD)
1.5 Intensive Elective Credits
If you took and passed MOB9526, you cannot register for OIM9526, as these two courses are equivalent
This course will complement an existing graduate 1.5-credit elective called Strategies for Innovation and Growth. It is also a good complement to the Managing Technological Innovation course. As their titles suggest, the latter course is overwhelmingly focused on technology based products and hi-tech industries while the former is focused on how can large firms can create and sustain innovation and growth activities. This course will complement two existing graduate 1.5-credit electives (1) Leading Innovation @ Gorillas, Chimps & Monkeys and (2) Innovation Processes.
All countries go through life cycles-agriculture, manufacturing, services and knowledge. The majority of the developed world can be considered today to be primarily in the post-service knowledge based industries. Providing services in addition to goods, which were at one time a differentiator for most businesses are more or less commoditized today. Several trends have emerged over the last 15 years: (1) Move from Services to Experiences; (2) Emergence of new Digital and Networked Economies; (3) Information and Knowledge Intense Economies; (4) the rise of the new post-PC industry, also known as the TIME industry, i.e., the convergence of the Telecom, Information, Media and Entertainment industries and (5) new forms of Designing & Delivering Great Customer Experiences. This course explores the innovations that are driving all these trends as primarily applied to a broad section of service industries-Airlines, Retail, Hospitality, Healthcare, Financial, B2B, TIME and even Not-for-Profits.
This course will cover: understanding the customer psychology and perceptions in service interactions; explore concepts, methods and tools to dream, define, design and deliver great customer experiences; innovative strategies to use customer experience as a differentiator; and how the convergence of digital technologies - data, voice & video - is helping firms to engage customers in new and innovative ways.
This course is typically offered in the following semesters: Fall/Spring/Summer
OIM7502 Advanced Programming for Business Analytics
3 Elective Credits
Python is a general-purpose programming language that has rapidly become one of the most popular languages for data science. Python allows users to quickly and efficiently collect, clean, analyze, visualize and narrate using any kind of data (structured, semi-structured or un-structured); irrespective of how messy the data might be. In this course, students will advance their python skills for data science. Students use a variety of data to learn powerful ways to conduct data analytics and learn helpful data science tools along the way. This will equip students to conduct their own analyses towards the end of the course.
Prerequisites: OIM 6301
OIM7525 Agile Experimentation
1.5 Elective Credits
If you took and passed MIS7525, you cannot register for OIM7525, as these two courses are equivalent
Agile Experimentation (AgileEx) is an experiential course in which teams of students use agile methodologies to design and prototype viable Internet of Things (IoT) innovations combining hardware and software components. The course involves:
- Practicing Agile/SCRUM project management methodologies and software, and learning how to scale Agile environments from small startups to large organizations
- Designing and building IoT (or wearable) devices with sensors and actuators, and programming hardware (i.e., Arduino boards)
- Designing digital interfaces and processes (e.g., app mockups, process diagrams) with software tools
- Running experiments and surveying customers to test hypotheses and iterate in the development of a prototype
- Building an innovation with a clear value proposition
- Learning about emerging technologies
- Presenting your work in a final pitch that showcases your prototype and its market viability
The course aims to train business graduates who are confident life-long learners of technology, can work in Agile environments, and can participate in the development of innovative technological solutions that integrate hardware and software components.
The course does not require programming, Agile, or software/hardware prototyping experience.
OIM7546 Analytical Managers and Organization
3 Blended Credits
If you took and passed MBA7545, you cannot register for OIM7546, as these two courses are equivalent
This course is designed to teach MBA students what it means to be an analytical manager, and how to build the capabilities required to be a highly analytical organization. It addresses the non-statistical topics in analytical decision-making at the individual level (including framing the problem and communicating the results), which should complement statistically-oriented courses at Babson. It also addresses the key factors (in the DELTTA model-data, enterprise, leadership, targets, technology, and analysts) necessary to succeed with analytics at the organizational level. It incorporates new course content specifically relevant to big data and analytics based on it. The course specifically delves into how both large and entrepreneurial organizations are addressing big data and analytics, and focuses in particular on how digital and online firms use and manage analytics. We'll discuss various industries' and functions' use of analytics, but the only one addressed in any depth is web analytics for digitally-oriented businesses.
OIM7545 Artificial Intelligence for Business
(Formerly MIS7545 Cognitive Technologies)
3 Blended Credits
If you took and passed MIS7545, you cannot register for OIM7545, as these two courses are equivalent
F2F Meeting Dates TBD
This course introduces students to cognitive technologies (another phrase for "artificial intelligence") and addresses their value and implementation in business. A variety of cognitive tools will be covered, from machine learning to natural language processing to "deep learning." Both the functions performed by these technologies and the business issues they generate-including the roles to be performed by humans in knowledge work processes of the future-will be addressed in the course.
Some instruction is provided by online videos on cognitive technologies. There will be several guest lectures from external experts on various cognitive technologies and management issues. No programming background is required, although students will need to study materials about how cognitive technologies work.
OIM7565 Blockchain Ventures
1.5 Elective Credits
If you took and passed MIS7565, you cannot register for OIM7565, as these two courses are equivalent
This course is for students wishing to explore blockchain technology (and specifically NFTs). Kicking off with a review of the technology's initial application, the cryptocurrency Bitcoin, students will gain an understanding of the commercial, technical and public policy fundamentals of blockchain technology, distributed ledgers and smart contracts in both open sourced and private applications. We then will deep dive into the Ethereum ecosystem, where we cover how it works, review 'the merge', and provide case studies of NFTs in gaming, music among other industries. Along the way, we will explore the markets and regulatory landscape for cryptocurrencies, DAOs, coin offerings, other tokens, as well as new forms of financing through crypto. An important distinction will be made between leveraging the technology of Blockchain into a business, and NFTs, which are a specific use of blockchain technology.
OIM9530 Competing on Analytics
1.5 Intensive Elective Credits
If you took and passed MIS9530, you cannot register for OIM9530, as these two courses are equivalent
Meeting Dates TBD
Drop Deadline TBD
McKinsey Global Institute is predicting a shortage of over a million managers and analysts with the analytics know-how to make effective decisions. In this course, you will learn about some of the most important analytics-related trends, how enterprises and entire industries are being transformed by analytics, and how to build a competitive data strategy and team. We will also discuss various approaches and tools for analyzing structured and unstructured data.
To complement our strategy discussion, we will explore some popular business intelligence tools. You will have the opportunity to get "hands-on" with a few of these tools.
The highlight of this course will be an industry-specific team project employing concepts and best practices discussed in class.
Note (1): If you have professional analytics experience, please contact the professor in advance of registering to assure alignment with your interests and needs.
Note (2): You will need a reasonably current PC or Mac. Mac users will need to download an app from the Apple AppStore. Details will be provided in advance of class.
1.5 Elective Credits
If you took and passed MIS7555, you cannot register for OIM7556, as these two courses are equivalent
The course is designed for the next generation managers who need to appreciate both the technical aspects and business impacts of cybersecurity in the enterprise. Different types of security break from a manager's perspective are explored. Students will also learn to design or support cybersecurity initiatives such as a risk management, policy creation, incident response and continuous improvement. The course uses a combination of readings and current events, class discussion and quest speakers for learning.
OIM7505 Digital Transformation
3 Elective Credits
If you took and passed MIS7505, you cannot register for OIM7505, as these two courses are equivalent
The digitalization of products, processes, and business models is accelerating the rate of change in every industry and how organizations deliver value. While the majority of organizations report having initiated digital transformation efforts, studies highlight that fewer than 30% of these digital initiatives deliver positive results. However, no single digital transformation strategy applies to every company's situation, as digital transformation depends as much on the business context and organizational design, culture, and talent as it does on digital technologies.
In this course, we will use the case method to explore digital transformation efforts for a number of organizations across a variety of industries, and learn about the emerging technologies (e.g., AI, blockchain, extended reality, robotics) driving their transformation. Students will gain critical-thinking skills, work in groups, learn to apply different perspectives and frameworks to analyze complex business scenarios, and practice communication skills. Case analyses and in-class discussions will be complemented with a digital transformation consulting project.
OIM7515 Enterprise 2.0 Building Social Networks to Improve Business Performance
If you took and passed MBA7515, you cannot register for OIM7515, as these two courses are equivalent
Enterprise 2.0 is the term to describe organizations that use social platforms and technologies that enable emergent collaboration. Organizations must now capture, distribute and apply the knowledge of their employees for business benefit. Also, companies need to keep track of knowledge outside of their corporate walls, for example, understanding market trends and being aware of what customers are saying about their products. Ultimately, the goal of Enterprise 2.0 is to break down traditional information silos and allow employees and managers to tap into the right people and expertise when they need it.
In this course we will discuss the current state of the Enterprise 2.0 movement including how it pertains the current reality of hybrid work. The goal is to go "beyond the hype" and provide a science and methodology to measure the value of these social platforms, including Facebook, Twitter, Instagram, YouTube, the Metaverse, Microsoft Teams, and Slack. We will explore how social collaboration tools are being used by organizations to identify subject-matter experts, find unstructured knowledge when they need it and to leverage the "wisdom of the crowds" for experimentation and learning.
Student projects will emphasize a "hands-on" approach to understanding the latest social platforms. We will use organizational network analysis (ONA) software, a methodology to analyze the structure of social networks, or the people-to-people connections in organizations. ONA is an increasingly popular application used by both management consultants and internal organizational practices to understand information flows and "influencers" inside and outside a company. We will also explore personal network analysis (PNA) using EgoNet software and social listening platforms, such as NUVI, to understand customer influencers.