Enterprise 2.0 Building Social Networks

OIM7515 Enterprise 2.0 Building Social Networks to Improve Business Performance
(Formerly MBA7515)
3 Credits

If you took and passed MBA7515, you cannot register for OIM7515, as these two courses are equivalent

Enterprise 2.0 is the term to describe organizations that use social platforms and technologies that enable emergent collaboration. Organizations must now capture, distribute and apply the knowledge of their employees for business benefit. Also, companies need to keep track of knowledge outside of their corporate walls, for example, understanding market trends and being aware of what customers are saying about their products. Ultimately, the goal of Enterprise 2.0 is to break down traditional information silos and allow employees and managers to tap into the right people and expertise when they need it.

In this course we will discuss the current state of the Enterprise 2.0 movement including how it pertains the current reality of hybrid work. The goal is to go "beyond the hype" and provide a science and methodology to measure the value of these social platforms, including Facebook, Twitter, Instagram, YouTube, the Metaverse, Microsoft Teams, and Slack. We will explore how social collaboration tools are being used by organizations to identify subject-matter experts, find unstructured knowledge when they need it and to leverage the "wisdom of the crowds" for experimentation and learning.

Student projects will emphasize a "hands-on" approach to understanding the latest social platforms. We will use organizational network analysis (ONA) software, a methodology to analyze the structure of social networks, or the people-to-people connections in organizations. ONA is an increasingly popular application used by both management consultants and internal organizational practices to understand information flows and "influencers" inside and outside a company. We will also explore personal network analysis (PNA) using EgoNet software and social listening platforms, such as NUVI, to understand customer influencers.

Prerequisites: None