The Rhetoric Of Social Media

MDS4600 The Rhetoric of Social Media

4 Advanced Liberal Arts Credits

Drawing upon the reading, writing, speaking, and research skills developed in the Liberal Arts and Sciences Foundation and Intermediate Courses, in this intensive seminar students will turn a rhetorical eye towards the ever-evolving world of social media. While our personal uses of various social media platforms will be up for discussion, this course asks students to take a deeper look at the structures of power involved in everything from memes used to brighten someone's day to large campaigns and avenues for cultural and social change.

Through course readings, in-class discussion, and both primary and secondary research, students will critique the rhetorical functions and effectiveness of various issues in social media. We will review key terms from Babson's foundational writing courses (see especially discourse communities, audience, conventions, ethics, circulation), deepen our understanding of how such terms developed, and make connections amongst what we're seeing around us today (think: from Aristotle to Ariana Grande).

In order to achieve a deeper understanding of the rhetoric of social media, this course will be split into four units: (1) Social Media Histories; (2) Social Media Discourse Communities; (3) Social Media and [Fake] News; and (4) and Social Media Futures. Each unit will challenge students both analytically and creatively.

Prerequisites: Any combination of 2 ILA (HSS, LTA, CSP, LVA, CVA)