Jay Rao

  • Professor
Academic Division: TOIM

Bio

Dr. Rao teaches extensively in the Babson Executive Education programs. His executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation. Dr. Rao also teaches 2 elective courses in the Babson MBA programs (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX #UX #DX Innovation.

His research has appeared in The Sloan Management Review, Journal of Innovative Management, The European Business Review, The European Financial Review, Cornell Hotel and Restaurant Administration Quarterly and others. He is the author of the book The Discipline and Culture of Innovation. He has written several business cases on a range of topics: Innovation Strategy, Innovation Culture, Leading Innovation, Customer Service, and Strategy Execution.

Through Babson Executive Education he has taught for BBVA, Assa Abloy Americas, Novartis, Fresinius Medical Care, Pernod Ricard USA, Covidien, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck, Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC, GlaxoSmithKline, and others.

He has also taught executives and/or consulted for Reed Elsevier, PWC (Spain), Bayer Material Science (Germany), Iberdrola (Spain), Massachusetts General Hospital (Boston), PRIME Business School (Colombia), Banco Occidente (Colombia), Chilectra (Chile), Agricola Garces (Chile), Groupo Security (Chile), Entel (Chile), Coagra (Chile), Inter-American Development Bank, Benchmark Assisted Living (Boston), EMDSerono, FORUM (Colombia), FitLinxx, Penteo (Spain), BFA Conseil (France), Novartis, Lojack, Fidelity Investments, Merrill Lynch, Boston Scientific Corporation and others.

He was a member of the Innovation Advisory Board at Ocean Spray (USA) from 2010 to 2015. He currently sits on the Innovation Advisory Board of Bancolombia (Colombia), and on the Flavor Advisory Board of Firmenich (Switzerland). He also has a family-business background and sits on the board of Hymamshu (Bangalore, India).

Academic Degrees

  • Ph D, Anderson Graduate School of Management, UCLA
  • MS, Department of Mathematics, University of Kentucky
  • BS, Indian Institute of Technology

Academic Interests

Innovation Strategy; Culture of Innovation; Innovation Implementation and Scaling; Corporate Entrepreneurship; Service Strategies and Customer Experience Innovation

Publications

Journal Article

  • Rao, J.A. (2018). En Que Se Equivoca - Y Acierta - Silicon Valley Sobre La Cultura. Harvard Deusto Business Review. Vol: 283, Page: 6-14. Planeta DeAgostini Formacion, S.L..
  • Rao, J.A., Weintraub, J.R., Tietz, M.A., Wong, M.A., Chuan, F. (2018). Six Innovation Pain Points and How to Overcome Them. IESEinsight. Issue: 38, Page: 53-59. IESE Business School.
  • Rao, J.A. (2018). What Silicon Valley gets wrong (and right) about culture. QUARTZ at WORK. Atlantic Media. link
  • Rao, J.A. (2018). Entrepreneurial leaders in the "VUCAH" age. Grupo Sura Annual Report 2017. Page: 76-79. Grupo Inversiones Suramericana. link
  • Danks, S., Rao, J.A., Allen, J.M. (2017). Measuring Culture of Innovation: A Validation Study of the Innovation Quotient Instrument (Part 2). Performance Improvement Quarterly. Vol: 30, Issue: 1, Page: 29-53. John Wiley & Sons, Inc.. link
  • Danks, S., Rao, J.A., Allen, J.M. (2017). Measuring Culture of Innovation: A Validation Study of the Innovation Quotient Instrument (Part One). Performance Improvement Quarterly. Vol: 29, Issue: 4, Page: 427-454. John Wiley & Sons, Inc.. link
  • Fixson, S.K., Rao, J.A. (2014). Learning Emergent Strategies Through Design Thinking. Design Management Review. Vol: 25, Issue: 1, Page: 46-53. John Wiley & Sons, Inc.. link
  • Rao, J.A., Weintraub, J.R. (2013). How Innovative Is Your Companys Culture?. MIT Sloan Management Review. Vol: 54, Issue: 3, Page: 29-37. Massachusetts Institute of Technology. link
  • Morgan, I.P., Rao, J.A. (2006). Growing Negative Service. Sloan Management Review. Issue: Spring.
  • Rao, J.A., Perkins, S. (2004). Testing a Contingency Model of Market Entry: Japanese Penetration into the U.S. PC Market. Journal of Business and Management. Vol: 9, Issue: 4.
  • Rao, J.A., Duplaa, C. (2003). BFA Implementation. Dcryptage. Issue: Automne .
  • Morgan, I.P., Rao, J.A. (2003). Making Neutral Experience Fun. Sloan Management Review. Issue: Fall .
  • Rao, J.A., Morgan, I.P. (2003). Making Routine Customer Experiences Fun. Sloan Management Review.
  • Landry, E.M., Hunt, J.M., Rao, J.A. (2000). Using Performance Excellence Programs to Create a Strategic Revolution in the Firm. Journal of Innovative Management. Page: 1-12.

Cases and Teaching Notes - Cases reviewed by Babson peers, with teaching notes, publicly available

  • Rao, J.A. (2017). Crystal Lagoons - Fernando Fischmann's Journey to Invent the Perfect Lagoon. Harvard Business Publishing.
  • Rao, J.A. (2014). Leaders Driving Change - Carlos Raul Yepes Jimenez at Bancolombia: Leaders Driving Change - Carlos Raul Yepes Jimenez at Bancolombia. Harvard Business Publishing.
  • Rao, J.A. (2012). W.L. Gore: Culture of Innovation. Babson College.
  • Rao, J.A. (2012). W.L. Gore: Culture of Innovation Teaching Note. Babson College.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation. Babson College.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation Teaching Note. Babson College.
  • Rao, J.A., Perkins, S. (2011). Best Buy: Merging Lean Six Sigma with Innovation Teaching Note Supplement. Babson College.
  • Rao, J.A. (2009). Hologic's Novasure Problem.

Articles - Circular or newsletter (e.g., Babson Insight)

  • Rao, J.A. (2016). Leading Change & Radical Innovation: Big Bang vs. Start Small: Babson Insight. Babson Executive & Enterprise Education. link
  • Rao, J.A. (2016). Innovator's Grit: The Often Long Story to Radical Innovation: HCLNordic. link
  • Rao, J.A. (2013). To Innovate, Get the People Issues Right: Babson Insight. Vol: Summer. Babson College.
  • Rao, J.A. (2013). The Lean Startup Movement: The Big-Bang vs. Start-Small Approaches to Going into the Future: Babson Insight. Babson College.
  • Rao, J.A., Weintraub, J.R. (2013). To Innovate, Get the People Issues Right: Babson Insight. link
  • Rao, J.A., Cohen, A.R. (2007). Creating Great Products with Apples Steve Wozniak, Inventor of the Personal Computer: Babson Insight.
  • Rao, J.A. (2006). CIOs Role in Innovation: Chief Information Officer to Chief Innovation Officer: e-Penteo. Vol: 14, Issue: 13.
  • Rao, J.A., Cohen, A.R. (2006). Creating a Great Spirit of Service at Southwest Airlines; An Interview with Colleen Barrett (President of Southwest Airlines): Babson Insight.
  • Rao, J.A. (2006). From Internet to Interactions: Cell phone: The Ultimate Body Appendage Promising New Ideas Emerging in Business Today: Observations and Commentary from Babson Professors: Babson Insight.
  • Rao, J.A., Cohen, A.R. (2006). The Iconoclast's Approach to Innovation: An Interview with Dean Kamen: Babson Insight.
  • Rao, J.A., Morgan, I.P. (2004). Aligning Strategy through Super-Measure Management: Babson Insight.
  • Morgan, I.P., Rao, J.A. (2004). Aligning Strategy Through Super-Measure Management: Babson Insight.
  • Rao, J.A. (2004). Are sustained improvements in productivity sustainable?: Babson Insight.
  • Rao, J.A., Boulnois, J. (2004). Does Your Brand Command Respect: How to Create and Manage a Brand?: Dcryptage. Issue: Et.
  • Rao, J.A., Morgan, I.P. (2004). Fun is Serious Business Particularly for Mature Neutral Service Firms: Babson Insight.
  • Morgan, I.P., Rao, J.A. (2004). Fun is Serious BusinessParticularly for Mature Service Firms: Babson Insight.
  • Rao, J.A. (2003). Les ameliorations continues de la productivite sont-elles durables? : Dcryptage. Issue: Hiver .
  • Rao, J.A., Duplaa, C. (2003). Management Process Reengineering: Dcryptage. Issue: Hiver .

Other (please explain)

  • Rao, J.A. (2016). Innovation: Go Fast or Go Home!: DearlerExec. Issue: 1st Quarter, Page: 38-42. Driving Sales, LLC. link
  • Rao, J.A. (2015). How Customer Focused Is Your Dealership Culture?: DearlerExec. Issue: 4th Quarter, 2015, Page: 38-41. Driving Sales, LLC. link
  • Rao, J.A. (2014). Stop Abusing Innovation! Start Learning and Practicing it: Dealership Innovation Guide. Vol: 3rd Quarter, Page: 44-46. Driving Sales, LLC. link
  • Weintraub, J.R., Rao, J.A. (2014). Como est a cultura de inovao em sua empresa? (Whats Your Companys Innovation Quotient?): HSM Management. Vol: Jan-Feb.
  • Rao, J.A. (2014). Stop the Nonsense! Innovation is a Discipline: The European Business Review. link
  • Rao, J.A., Weintraub, J.R. (2013). Becoming A More Innovative Culture: From Assessment To Action: The European Financial Review. Vol: October 20, 2013.
  • Rao, J.A. (2013). Detengan el sinsentido! Innovacin es una disciplina (Stop the Nonsense! Innovation is a Discipline): Estrategia. Vol: February 1. Editorial Gestion Ltda..
  • Rao, J.A. (2012). Speaking the Linqua Franca of Innovation: IESE Insight. Vol: 14.
  • Rao, J.A. (2010). Corporate Entrepreneurship in Latin America.
  • Rao, J.A. (2009). Culture Drives Innovation, Not Ideas!.
  • Rao, J.A. (2009). Innovation is Dead! Long Live Innovation!.
  • Rao, J.A. (2009). Replacing Innovation With Transformation.
  • Rao, J.A. (2009). What is Innovation? Part 1.
  • Rao, J.A. (2009). What is Innovation? Part 2.
  • Rao, J.A. (2009). What is Innovation? Part 3.
  • Landry, E.M., Hunt, J.M., Rao, J.A. (1999). KomTek: A Study in Innovation: Decision Sciences Institute. Vol: 5.

Cases and Teaching Notes - Refereed cases, published in case journal

  • Rao, J.A. (2016). W.L. Gore--Culture of Innovation: Strategic Management: Concepts and Cases: Competitiveness and Globalization. Issue: 12th. Cengage Learning.
  • Morgan, I.P., Rao, J.A. (2003). Bob the Chefs: Services Marketing text. Issue: Spring.

Articles - Regular column in journal or newspaper

  • Rao, J.A. (2015). El Sanbox de Innovacion (The Innovation Sandbox): Capital. Vol: 394, Page: 68-69. Revista Capital. link
  • Morgan, I.P., Rao, J.A. (2004). Further reflections on Operations Management: POMS Chronicle. Issue: Fall .

Electronic Products (e.g., software, multimedia)

  • Rao, J. (2014). Best Practices For Increasing Revenue Through Innovation And Creativity At Your Company As President: Financial Times, ExecSense. Financial Times. link

Book

  • Rao, J.A., Chun, F. (2013). The Discipline & Culture of Innovation: A Socratic Journey. Issue: 1st, Page: 118. Profit.
  • Rao, J.A., Chun, F. (2012). Innovacin 2.0. Page: 127. Profit Editorial.

Book Chapter

  • Fixson, S.K., Rao, J.A. (2011). Creation Logic in Innovation: from Action learning to Expertise: The New Entrepreneurial Leader: Developing Leaders who Shape Social and Economic Opportunity. Page: 43-61. Berrett-Koehler Publishers, Inc..

Presentations

  • Entrepreneurial Leadership & InnovationRao, J. PwC, Boston (2018)
  • Culture of Innovation @ ColletteRao, J. Collette Vacations Annual Meeting, Pawtucket, Rhode Island (2018)
  • Entrepreneurial Leadership & CultureRao, J. Mechanical Contractors Association of Maryland, Baltimore (2018)
  • Open Innovation: Entrepreneurial Ecosystem & CultureRao, J. SEBRAE, Brasilia (2018)
  • From Dinosaurs to Unicorns: Leading Innovation with an Entrepreneurial MindsetRao, J. VentureCity, Miami (2018)
  • Innovation @ BaxterRao, J. Baxter, Chicago (2018)
  • Innovation Dynamics - Gorillas vs Chimps vs MonkeysRao, J. FLIR National Sales Meeting, Nashua (2018)
  • Operational Excellence @ EllevationRao, J. Ellevation, Boston (2018)
  • Leading Innovation - The Entrepreneurial LeaderRao, J. AMICA Executive Development Program, Lincoln, RI (2018)
  • Going into the Future - Navigating UncertaintyRao, J. DrivingSales Presidents Club Meeting, Ft. Lauderdale (2018)
  • Innovation & Digital TransformationRao, J. TCL, Shenzhen, China (2018)
  • Innovation & Digital TransformationRao, J. Vanke, Shanghai, China (2018)
  • Innovation in Accounting IndustryRao, J. Fireside Chat with Tim Ryan, Sr. Partner & Chairman, PwC U.S., Babson (2018)
  • #CX #UX #XD InnovationRao, J. Grupo Sura, Medellin, Colombia (2018)
  • Innovation SandboxRao, J. Valkiria, Barcelona, Spain (2018)
  • Innovation SandboxRao, J. Kuwait Foundation for the Advancement of Science, Kuwait (2018)
  • Going into the FutureRao, J. Ocean Spray Board of Directors, Boston (2017)
  • Innovation - The VUCAH GameRao, J. Baxter China, Suzhou (2017)
  • Call to Action & Leading ChangeRao, J. Ocean Spray Executives, Boston (2017)
  • Culture of InnovationRao, J. Mechanical Service Contractors of America, Ft. Lauderdale (2017)
  • Mergers & Acquisitions - Situational IntegrationRao, J. Firmenich Flavor Advisory Board, Geneva (2017)
  • Entrepreneurial Leadership & CultureRao, J. Medtronic - Brain Therapies, Irvine, CA (2017)
  • Open InnovationRao, J. BIZBARCELONA, Barcelona (2017)
  • Science of InnovationRao, J. Celgene, Madrid (2017)
  • Culture of InnovationRao, J. gasNatural fenosa, Barcelona (2017)
  • Dynamics of InnovationRao, J. Banistmo Bank, Panama City, Panama (2017)
  • Risk Managers vs. Uncertainty NavigatorsRao, J. Nomura Research, Tokyo (2017)
  • How Important is Firm Size?Rao, J. Firmenich Flavor Advisory Board, Geneva (2017)
  • Culture of InnovationRao, J. Property & Liability Resource Bureau, Boston (2017)
  • Innovation Sandbox: Entrepreneurial Leadership & Culture of InnovationRao, J. Club de Innovacion, Chile, Boston (2016)
  • Culture of InnovationRao, J. Connected Commons Seminar, Boston (2016)
  • Innovation: Gorillas, Chimps & MonkeysRao, J. GIM Institute Program for Colombia Executives, Boston (2016)
  • Where do Entrepreneurs come from?Rao, J. Kautilya Entrepreneurship & Mgt. Institute, Jain Univeristy, Bangalore, India (2016)
  • Culture of InnovationRao, J. Feeding America Innovation Strategy, Washington D.C. (2016)
  • Culture of InnovationRao, J. Corporate Innovation Day, Oslo Innovation Week, Oslo, Norway (2016)
  • Culture of InnovationRao, J. P&G Tide Group Designers Annual Retreat, Boston (2016)
  • Operational Excellence at TJX Total RewardsRao, J. TJX Total Rewards COE Workshop, Boston (2016)
  • Venture Design is the Enterprise's New R&DRao, J. Londergan, K. Corporate Intrapreneur Summit, New York City (2016)
  • Innovation: Gorillas, Chimps & MonkeysRao, J. Monotype Imaging Annual Engineering Strategy Meeting, Woburn, MA (2016)
  • Culture of InnovationRao, J. AHQA Annual Conference, Baltimore (2016)
  • Innovation: Gorillas, Chimps & MonkeysRao, J. Nutresa Executive Group, Medellin, Colombia (2016)
  • Innovation: Gorillas, Chimps & MonkeysRao, J. Sura, Colombia, Medellin, Colombia (2016)
  • Analytical vs. Emergent Strategies for GrowthRao, J. OpenCape Board Meeting, Hyannis (2016)
  • Customer Experience InnovationRao, J. ANDI InnovationLand 2015, Medellin, Colombia (2015)
  • Culture of InnovationRao, J. W.C. Bradley Executives, Webinar (2015)
  • Culture of InnovationRao, J. Werfen Instrumentation Laboratory, Bedford, MA (2015)
  • Innovation -- David vs. GoliathRao, J. Century Capital Board, Boston, MA (2015)
  • Innovation -- David vs. GoliathRao, J. Assa Abloy Executive Meeting, Barcelona, Spain (2015)
  • Customer Experience InnovationRao, J. HEC, Orlando, FL (2015)
  • Analytical vs. Emergent Strategies for GrowthRao, J. Babson Connect, Cartagena, Colombia (2015)
  • Building Innovation CapabilitiesRao, J. ANDIs InnovationLand 2014, Medellin, Colombia (2014)
  • The Discipline of InnovationRao, J. Atrion, Boston, MA (2014)
  • Building & Managing the Innovation SandboxRao, J. Bancolombia, Medellin, Colombia (2014)
  • Leading Innovation: Creating Organic GrowthRao, J. EPM, Medellin, Colombia (2014)
  • Leading Innovation: Creating Organic GrowthRao, J. GrupoSura, Medellin, Colombia (2014)
  • CEO Best Practices for Increasing Innovation and Creativity at Your Company to Grow RevenueRao, J. ExecSense Webinar, (2014)
  • The Discipline of InnovationRao, J. Center of Innovation, Santiago, Chile (2014)
  • Culture of InnovationRao, J. Chamber of Commerce, Santiago, Chile (2014)
  • Culture Drives InnovationRao, J. ICARE, Santiago, Chile (2014)
  • Emergent & Analytical Strategies for GrowthRao, J. RetailNet, Buenos Aires, Argentina (2014)
  • The Discipline of InnovationRao, J. Telefonica, Santiago, Chile (2014)
  • Emergent & Analytical Strategies for GrowthRao, J. DrivingSales, New York, NY (2014)
  • Culture of InnovationRao, J. AEC (Spanish Society for Quality), Madrid, Spain (2014)
  • Leading Innovation: Entrepreneurial Thought & ActionRao, J. , Boston, MA (2013)
  • War Games: Strategic Competitor ScenariosRao, J. , New Haven, CT (2013)
  • Going into the Future: Analytical vs Emergent Strategies for GrowthRao, J. LeadAmerica, Boston, MA (2013)
  • Leveraging Customer Experience to InnovateRao, J. , Bangalore, India (2013)
  • Where do Entrepreneurs Come FromRao, J. , Medellin, Colombia (2013)
  • Where do Entrepreneurs Come From?Rao, J. ESTEMA-Universidad Europea Valencia, Valencia, Spain (2013)
  • Gorillas vs Chimps vs MonkeysRao, J. Innovation Advisory Board, (2013)
  • Corporate Entrepreneurship Rao, J. AEDIPE, Spain (2012)
  • The Culture of InnovationRao, J. Cubist Corp, Cubist Corp, Boston (2012)
  • Innovation 2.0Rao, J. Book Presentation, Madrid, Spain (2012)
  • Can David kill Goliath?Rao, J. Chamber of Commerce, Chile (2012)
  • Hard and Soft side of InnovationRao, J. CORFO-Univ. , (2012)
  • Rao, J. Culture of Innovation, Santiago, Chile (2011)
  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)
  • Rao, J. Leading Transformation in Turbulent Times, Boston, MA (2011)
  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)
  • Rao, J. Innovation: Key to Organic Growth, Santiago, Chile (2011)
  • Rao, J. Disruptive Innovation: Can David Beat Goliath, Bangalore, India (2010)
  • Rao, J. Innovation: Key to Organic Growth, Vellore, India (2010)
  • Rao, J. Developing Innovation Capabilities, Boston, MA (2010)
  • Rao, J. Innovation Despite Ambiguity, Boston, MA (2010)
  • InnovationRao, J. Undisclosed, Vellore, India (2008)
  • Corporate Spin-Offs and Spin-OutsRao, J. Innova (CORFA), Santiago, Chile (2007)
  • InnovationRao, J. Undisclosed, Santiago, Chile (2007)
  • Getting the Best to the MassesRao, J. Profitably, Paris (2006)
  • Experience InnovationRao, J. Undisclosed, HEC Executive Campus, Paris (2006)
  • Innovation: Key to Organic GrowthRao, J. Undisclosed, Penteo, Barcelona (2006)
  • Network Business ModelsRao, J. Undisclosed, Paris (2006)
  • Service Strategy and InnovationRao, J. Family Business Program, Boston (2005)
  • Innovation: Understanding the FieldRao, J. Undisclosed, HEC Executive Campus, Paris (2005)
  • Innovation: Understanding the FieldRao, J. Undisclosed, Paris (2005)
  • Experience InnovationRao, J. Undisclosed, Boston (2005)
  • The Discipline of Corporate EntrepreneurshipRao, J. X Jornada Anual, ESADE Alumni, Barcelona (2004)
  • Academic Strategies: A framework for the Country, the State and the InstitutionRao, J. Undisclosed, Vellore, India (2004)
  • Role of Service in Strategy and InnovationRao, J. Undisclosed, Paris (2003)
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